1. Social Media For Nonprofit Professionals Mark Garcia www.ChefMarkGarcia.com December 14, 2010

2. Social Media Advice From A Chef?

3. Yes, I am a real chef

4. Social Media Advice From A Chef? Yes, I am a real chef Yes, That is Dean Fearing from The Mansion on Turtle Creek in Dallas

5. Social Media Advice From A Chef? Yes, I am a real chef Yes, That is Dean Fearing from The Mansion on Turtle Creek in Dallas Wow, To be that thin again!

6. Social Media Advice From A Chef?

7. Yes, that was how I looked in the 80’s

8. Social Media Advice From A Chef? Yes, that was how I looked in the 80’s No, I don’t still have the Bon Jovi jacket at home

9. Who am I now?

11. Enough about me, who are you?

12. Why are you interested in learning about this new phenomena called Social Media?

13. Enough about me, who are you? What is Your Definition of Social Media? (hint - everyone has a slightly different viewpoint)

14. Experts Say Social Media Is: “An Aggregate Category Of Websites Based Upon User Participation and/or User-Generated Content”

15. What? One More Time In English Please!

16. Non-Experts Say Social Media Is: Websites That Are Truly Interactive, No Longer Is a Brand Speaking At Customer or Clients, But Engaging Them In An Authentic 2-Way Conversation…

17. Social Media History 101

18. Websites

19. Social Media History 101 Websites Blogs & Forums

20. Social Media History 101 Websites Blogs & Forums Networks

21. Social Media History 101 Websites Blogs & Forums Networks Open Networks - Here and Now

22. Various Types Of Social Media

23. Blogs

24. Various Types Of Social Media Blogs Video

25. Various Types Of Social Media Blogs Video Social

26. Various Types Of Social Media Blogs Video Social Podcasting

27. Various Types Of Social Media Blogs Video Social Podcasting Pictures

28. Various Types Of Social Media Blogs Video Social Podcasting Pictures Location Based

29. Is This Social Media “Thingy” For Real?

30. Good News For Non-Profits and Small Business The playing field has been leveled Everyone now has the tools to publish, broadcast, and compete on a grand scale with the big brands

31. Where Do I Start? “ There are two kinds of people in the world. Those who walk into a room and say, “There You Are” and those who say, “Here I Am”… Abigail Van Buren

32. Where Do I Start? Listen Add Value No Hard Selling! Engage Contribute Seek To Serve Focus on Quality

33. The Big Four

34. Facebook

35. The Big Four Facebook Twitter

36. The Big Four Facebook Twitter Linked In

37. The Big Four Facebook Twitter Linked In You Tube

38. How to use Social Media

39. Connect with new leads and resources

40. How to use Social Media Connect with new leads and resources Increase your visibility and credibility

41. How to use Social Media Connect with new leads and resources Increase your visibility and credibility Find partners

42. You and Your “Personal” Brand

43. Each of you in this room are now your own brand

44. You and Your “Personal” Brand Each of you in this room are now your own brand Potential Partners, Customers, Contacts and Sources

45. You and Your “Personal” Brand Each of you in this room are now your own brand Potential Partners, Customers, Contacts and Sources Separate Accounts

46. Monitor, Measure, and Track Set up a Google Alert for you, your organization, or event

47. Monitor, Measure, and Track Set up a Google Alert for you, your organization, or event MM&T

48. Social Media Best Practices

49. Give before you take

50. Social Media Best Practices Give before you take Stop thinking tools

51. Social Media Best Practices Give before you take Stop thinking tools Your or your product is the marketing

52. Social Media Best Practices Give before you take Stop thinking tools Your or your product is the marketing Be a connector

53. Social Media Best Practices Give before you take Stop thinking tools Your or your product is the marketing Be a connector Think “touch” instead of “target”

54. Quantify Social Media ROI In The Non-Profit World Increased donations More volunteers Enriched content Brand Equity Future opportunities Organizational growth Time Money (staff, consulting) Opportunity costs Passion Results Investment

55. Question and Answer Free Download! www.ChefMarkGarcia.com/SAAF

56. Connect Twitter - @ChefMarkGarcia Chefmark@ChefMarkGarcia.com Linked In - LinkedIn.com/in/ChefMarkGarcia