1. Creating Your Visual Social Media Strategy for Real Estate
#AgentMastermind
Webinar: 6/17/14
Hosted

2. #AgentMastermind
Did you know…

3. Visual marketing Is a way to tell your story
#AgentMastermind
Visual marketing
Is a way to tell your story
Your story differentiates yourself
Telling your story helps to:
build your brand,
build your business
connect with clients

4. Visuals Appeal to emotions Creates intimacy Engages consumers
#AgentMastermind
Visuals
Appeal to emotions
Creates intimacy
Engages consumers
Reaches a larger audience

5. This webinar Agents succeeding in social
#AgentMastermind
This webinar
Agents succeeding in social
Telling your story through Instagam and Pinterest
Interest and Pinterest tips and do’s/don’ts
Additional tools and apps
Little things that make a big difference
Q/A

6. Agents succeeding in social media..
#AgentMastermind
Agents succeeding in social media..
They are telling their story visually
What does it feel like to work in (city)
What does it feel like to work with their team?
Capturing moments
Sharing success stories
Sharing the ‘back story’

7. Showcase your knowledge
#AgentMastermind
Showcase your knowledge

8. Showcase your listings (the right way!)
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Showcase your listings (the right way!)

9. Showcase causes (that are important to you)
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Showcase causes (that are important to you)

10. Give people a sneak peek
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Give people a sneak peek

11. #AgentMastermind
Recognize people

12. #AgentMastermind
Showcase your past

13. Agents telling their story visually…
#AgentMastermind
Agents telling their story visually…
KatieLance.com/Pinstagram-eBook

14. Instagram tools: Statigram
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Instagram tools: Statigram
KatieLance.com/Pinstagram-eBook

15. Instagram tools: Printstagram
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Instagram tools: Printstagram
KatieLance.com/Pinstagram-eBook

16. Instagram tools: Mosaic app
#AgentMastermind
Instagram tools: Mosaic app
KatieLance.com/Pinstagram-eBook

17. Instagram do’s and don’ts
#AgentMastermind
Instagram do’s and don’ts
Do’s
Don’ts
Integrate personal and professional posts – 80/20 rule
Look for moments of opportunity – life is content
Use hashtags
Match your Twitter and Instagram names
Use stock photos
Use someone else’s photo without their permission
Have it be all about business
Ask people to follow you back
Don’t flood the feed
KatieLance.com/Pinstagram-eBook

18. Pinterest business pages
#AgentMastermind
Pinterest business pages
KatieLance.com/Pinstagram-eBook

19. #AgentMastermind
KatieLance.com/Pinstagram-eBook

20. #AgentMastermind
Pinterest tools
KatieLance.com/Pinstagram-eBook

21. #AgentMastermind
Pinterest tools
KatieLance.com/Pinstagram-eBook

22. Pinterest Do’s and Don’ts
#AgentMastermind
Pinterest Do’s and Don’ts
Do’s
Don’t’s
Get creative
Pin from a variety of souces
Install the “pin it” button on your browser
Like and share pins
Pin from the original sources
Don’t re-pin without giving credit
Have it be all about your and your business (unless you have a business page!)
Download photos from the web and upload them as your own
KatieLance.com/Pinstagram-eBook

23. KatieLance.com/Pinstagram-eBook
#AgentMastermind
Download my FREE eBook
KatieLance.com/Pinstagram-eBook

24. #AgentMastermind
Apps to enhance photos

25. #AgentMastermind
Apps to enhance photos

26. Tools to enhance your photos
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Tools to enhance your photos

27. Tools to enhance your photos
#AgentMastermind
Tools to enhance your photos

28. 5 things that make a big difference on Instagram and Pinterest
#AgentMastermind
5 things that make a big difference on Instagram and Pinterest
Use text over photos
Use photo collages
Ask customers and/or clients to share their photos
Create infographics (infogr.am)
Make every blog post that you create include one “pinable” image
KatieLance.com/Pinstagram-eBook

29. Special announcement!
Interested in group social media coaching? I’d love your feedback!

30. Q/A – Contact Me KatieLance.com
#AgentMastermind
Q/A – Contact Me
KatieLance.com
Free eBook: KatieLance.com/Pinstagram-eBook