September 2011 | Opportunities in the Non-profit Market A vertical focus for approaching new clients September Research by InfoTrends 2011

September 2011 | Opportunities in the Non-profit Market Companies you’re familiar with The Market Defined The nonprofit market includes a wide range of entities, from such well-known organizations as the United Way, the Make a Wish Foundation to trade associations, alumni associations, book clubs, local charities, and private foundations. 1 Source: InfoTrends 2011

September 2011 | Opportunities in the Non-profit Market Top 3 Non-profit Groups by Size, Revenue Public charities Arts, Education, Health Care, Human Services Private foundations Other organizations Social and recreational clubs, athletic clubs 2 Source: InfoTrends 2011

September 2011 | Opportunities in the Non-profit Market 3 Fundraising: Tends to usually be the primary goal Staffing: Can be a headache for the non-profit segment

September 2011 | Opportunities in the Non-profit Market Did you know that the average annual external print spend in the non-profit segment is $47,000? 4 According to InfoTrends… Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

September 2011 | Opportunities in the Non-profit Market Non-profit organizations have a wide variety of marketing communications needs. All of these needs provide a tangible opportunity for your company’s services. So, what are they producing? Fundraising campaigns Marketing campaigns Event promotions Variety of print collateral marketing Some SMS/Mobile marketing 5

September 2011 | Opportunities in the Non-profit Market Bringing More Value One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Bravo Digital Substrates can help you provide this value to your non-profit customers. 6

September 2011 | Opportunities in the Non-profit Market 7 Girl Scouts of America: Non-profit Case Study

September 2011 | Opportunities in the Non-profit Market Campaign Results Total response of 8.2% with unique individual response of 4.9% 31% of respondents made a donation Average donation increased from $50 to $250 Grew Facebook Cause page to include new members Collected referrals from the “refer a friend” function 8 Source: PODi.org

September 2011 | Opportunities in the Non-profit Market The non-profit market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services you could offer. Why You Should Consider Pursuing this Market Campaign management Database management Data-driven personalization Cross media services High-quality digital print Mailing & Fulfillment 9

September 2011 | Opportunities in the Non-profit Market Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 10 We can help… Visit: for more tools, to request a meeting, or to join the community.