1. Managed Campaign Services Date

2. 2 The New Direct Marketing The objective has not changed: “Find out which customers need what, and deliver it to them”

3. 3 Managed Campaign Services  Delivers targeted marketing campaigns across channels including e-mail, the internet, mobile messaging and personalized print  A data-driven process that enables marketers to develop, test, implement, measure, and modify customized programs and strategies

4. 4 Our Approach  Identify and gather data about customers and prospects  Transform data into accessible marketing information  Apply statistics to analyze behavior and isolate market segments  Score and rank consumers in terms of predictability  Determine: Who to communicate with Which customers are most likely to take action What message is most effective for each group

5. 5 The Most Effective Marketers Leverage Data Highly effective companies are much more likely to report strengths in data analytics and measurement Source: Lenskold Group, 2009 Marketing ROI and Measurements Study

6. 6 The Process

7. 7 Benefits Minimize campaign time-to-market Reduce costs with efficiency and more effective targeting Determine where and how to most effectively market Achieve measureable return on marketing investment Increase response rates by leveraging data

8. 8 Automotive Financial Services Proven in Several Markets Medical Products/Solutions Retail Cosmetics/Beauty Performing Arts Repair Services ConstructionEducation/Fundraising

9. 9 Case Study: Education Previous alumni campaigns based on telemarketing and a blanket mail out of 30,000 traditional, non-personalized brochures. Response rates in the 2% range, and had never exceeded 6% BUSINESS ISSUE  Classification of alumni into segments to better focus campaign offers and messages  Variance analysis to predict response and prioritize targets  Automated campaign execution including segment messaging, personalized images, direct mail, PURLs, email and letters based on response WHAT OUR CAMPAIGN SERVICES DID  Within three weeks, $175,000 had been received  In 60 days, membership had increased by 13%  School’s costs cut by 33%  Final sales to cost atio: 36 to 1, more than triple the best return in the school’s history, and ten times the previous average RESULTS

10. 10 Why XXX and Kodak? XXX  Helping retailers, colleges and universities, non-profits, commercial and financial companies disseminate their products and messages for over seventy years  Experts in project management, print, direct mail, and on-demand fulfillment Kodak MarketMover Solutions  Trained analysts specializing in data analytics, marketing sciences, and support services  Proven campaign management technology that delivers secure, automated multi- channel execution

11. 11 Questions to Consider  How do you target specific demographics?  Do you know your most profitable demographics?  Do you know who responds to your offers?  Which of your previous marketing offers have worked best?  Have you achieved your marketing objectives?

12. 12 Next Steps  1-2 hour idea/whiteboard session  XXX and Kodak with your key stakeholders  Discuss preliminary data analysis or proof project