1. Creating More Sales Opportunities Your Automated Follow Up System

2. What is CRM? Customer Relationship Management, the functions and programs a company uses to keep in contact with your past customers; Typically CRM Builds Loyalty, Repeat and Referral Business.

3. We Help Businesses by… Keeping your customers remembering you We keep your pipeline full of prospects by turning your suspects into prospects! We build and keep your image favorable

4. Personal Laser Marketing

5. Why should you care? Acquiring new customers can cost five times more than satisfying and retaining current customers and friends. The customer profitability rate tends to increase over the life of a retained customer.

6. Top Of Mind Awareness 14% Will not remember a salesperson’s name after 6 months. 28% Will not remember a salesperson’s name after 12 months. 67% Will not remember a salesperson’s name after 2 years. Source of data: Customer Satisfaction Measurement Association Smart Facts…. Over 90% of all customers are “Very Satisfied” with their sales professional and would refer family or friends back to their sales professional.

7. Top Of Mind Awareness Breaking the Customer Cycle

8. Top Of Mind Awareness Breaking the Customer Cycle Customers Decision Point Internet Leads Telemarketing Radio Direct Mail

9. Top Of Mind Awareness Breaking the Customer Cycle FYC Customers Decision Point Customer Relationship

10. How To Maintain Top of Mind Awareness Top of Mind Awareness is achieved thru consistent and timely touches. It takes 14 - 18 touches a year to achieve. Email – 12 Print – 4 Phone – 2 Total – 18 What is the Value of 18 Automated Touches? Only 4 – 6 should be selling messages

11. FYC Customer Relationship Management Content Implementation Database Management Database Systems Content & Graphic Design Implementation & Fulfillment

12. Turn-Key Marketing Solution ++ Automated Email Automated Print Automated Action Plan

13. Yearly Touches Customer Awareness 10% 20% 45% 90% CRM - Printing CRM – E-Mail CRM – Phone Normal Contact CRM Builds Increased Revenue Cumulative Impact

14. Photo Signature Contact Info Written Graphics Informative Routine Format Style Customized Selective Focused PersonalProfessionalConsistentTargeted Laser Focused Marketing

15. Personal Branding

16. Automated Print

17. Pre-Written and Designed Content

18. Unique Competitive Advantage Sales Process Prospect & Business Development Mass-Marketing VS TRUST Marketing Customer Relationship Management VS Sales Force Automation Top of Mind Awareness Builds Repeat & Referral Business