1. September 2011 | Cross Selling Opportunities Achieving the add-on sale September 2011 0

2. September 2011 | Cross Selling Opportunities Discussion Topics 1 The Art of Cross Selling Discovery Is Key Campaigns and Ancillary Products & Services Why It Matters

3. September 2011 | Cross Selling Opportunities 2 Turn a $2,500 project into a $3,000 sale The Add-on sale Your customer calls to say you have been awarded a brochure job for a new product they are offering. Think opportunity. Counter cards, window signage, possible product labels, floor signage… the list is endless. Increasing the sale with high value, high margin products, will increase your bottom line and the value your customer sees in you.

4. September 2011 | Cross Selling Opportunities 3 How to add increase every invoice by 20% The Add-on sale Provide new product/service ideas early in the process Print examples Promote your application variety

5. September 2011 | Cross Selling Opportunities Look behind the curtain for more work Do ask. Do tell. You already have the customer. You may already have the repeat job. Dont hesitate to ask more questions, but remember to be honest about your capabilities. What else can you bring to this customer? Your knowledge. 4

6. September 2011 | Cross Selling Opportunities 5 E-mail Blast: Promotion e-mail blast with discount Launch Microsite: Online presence to support launch

7. September 2011 | Cross Selling Opportunities As a print service provider, there are plenty of potential revenue streams if you have the right capabilities or partners. Breaking Down a Campaign: Wheres the Revenue? Project management Print production Database management Variable programming Website development Video production Design & Copywriting Mailing and more… 6

8. September 2011 | Cross Selling Opportunities Why does what youre telling me really matter to my business? What does it mean for me on a daily basis? 7 So you may be wondering…

9. September 2011 | Cross Selling Opportunities Flexibility: Having the ability to adapt to market shifts. 8

10. September 2011 | Cross Selling Opportunities Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 9 We can help… Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.www.MohawkMakeReady.com