“Ne razumijem kako da popravim moj kompjuter, može li mi neko pomoći?”

Beta Bytes Belma Ahmetovic, co-CEO Zermina Velic, co-CEO LLC 1 www. Beta-Bytes.com

Mission Statement Beta Bytes provides professional, affordable, computer services to local ethnic communities in a culturally sensitive manner. Opportunity  Hartford’s Bosnian community is 15,000+ people  Market is underserved due to language and cultural barriers  Niche market provides stability for future expansion 2 Mission Statement

3 Business Profile Beta Bytes computer service business  Shop with/ Shop for you  Computer diagnostics & repair  In the customer’s native language  At an affordable price ($40/hr)  With available phone support  At our site or the customer’s home/business location (for an additional cost of $20 for in-home) Limited Liability Corporation The LLC structure is easy to administer and protects Beta Bytes from the liability associated with handling sensitive data (pictures, financial records, legal documents, etc) which may be altered/lost during service..

 Beta Bytes is an operational business  Six years combined experience in computer services  Trained at a certified computer repair shop  Trilingual, fluent in Bosnian, English, learning Spanish  CompTIA A+ Certified by June 2011  Enrolled in A+ Computer Hardware and Operating Systems 4 Qualifications

Industry NameComputer Support & Repair in Hartford’s Bosnian Community Industry Size$3,200,000 Beta Bytes survey results:  90% of households have one or more computers  Have an average of four repair incidents annually Typical Bosnian households Hartford County, Connecticut Potential Market Target Market Population Area 15,000 5,300 6,000 Market Analysis 5 21,000 Total Bosnian Population Bosnian Households Target Households Available Service Units

 By Location ◦ Hartford County, CT  By Population ◦ Bosnian households, ages , high school educated  By Personality/ Behavior ◦ Working adults, not tech savvy, prefer repair over buying new  By Income ◦ Middle income households 6 Consumer Profile

Beta Bytes Geek Squad Geek Squad Gurus-to-Go Good Quality of Product/Service Price Location Brand/Reputation Unique Knowledge Excellent HighHigh/MediumAffordable Partners with Best Buy Partners with Corporations Knowledge of Bosnian Market Nationwide Hartford County Good Competitive Advantage 7

Marketing Plan PeoplePromotionProductPlacePrice Marketing Mix 8 More affordable than national alternatives Middle income Bosnian households, ages 21 to 65 Word-of-mouth, Bosnian retailers & website Hartford County, CT Professional, computer service in native language

PurchaseRetention  Unique “Shop with you/for you” service  Service rate per hour is 50% of national competitors  Diagnostics fee applied to total cost if repaired by Beta Bytes Long Term (6 months-1 year) Current & Short Term (1 month-6 months) Awareness Advertise on Bosnian radio and community television channels Cost saving annual service contracts will be available in the future Free online system checks for existing customers $50$0 $50 Monthly cost, by phase: AwarenessPurchaseRetention Marketing Plan 9  Free software training class  Word of Mouth  Business cards at local ethnic retailers  Website & Social Media  Free pick up and delivery for existing customers  5% discounts for future services

10 Cost of Materials/Direct Labor Definition of One Unit : Two hours of service Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $10120 minutes or 2 hrs$20 Total Direct Labor Per Unit $20 Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$0 Variable Costs Per Unit (Transportation)$5 Cost of Sales Per Unit$25

Definition of One Unit:Two hours of service Selling Price Per Unit$80 Average Surcharge Per Unit$10 Direct Labor Per Unit$20 Materials Per Unit $0 Total COGS Per Unit$20 Variable Costs Per Unit $5 Total Cost of Sales$25 Gross Profit Per Unit$65 11 Economics of 1 Unit

Type of Fixed CostMonthly Cost Entrepreneurial Stipend$500 Utilities (Internet, Phone, etc)$100 Advertising (Business Website + Cards)$50 Insurance ($1M Liability)$150 Rent (Home)$150 Depreciation (Laptops + Software)$100 Total Monthly Fixed Costs$1, Average Monthly Fixed Costs

Time Management Plan Business Schedule for a Typical Week (168 Hours) 13

Total Units 900 Full Capacity 1440 Break-Even Units 16 Monthly Sales Projections 14

Selling Price Per Unit$90 # of Units Sold900 Total Sales$81,000 Total COGS$18,000 Other Variable Costs$4,500 Total Variable Costs$22,500 Gross Profit$58,500 USAIIRD (Yearly)$12,600 Other Costs/Unforeseen$1,000 Total Fixed Costs$13,600 Profit before Taxes$44,900 Less Estimated Net Profit$33, Projected Yearly Income Statement

16 Start-up Investment ItemWhere I will buy this?Cost of Item 2 Laptops with Wireless Capability Best BuyAlready Owned (New) 2 Computer Business Kitswww.technibble.com $100 Parts & Tools InventoryVarious Stores $700 Paperwork for LLCSecretary of State $320 2 External Hard Drives 1TBwww.crunchdeals.com $130 2 Norton & Symantec Master Collections $880 CASH RESERVE $3,150 Estimated TOTAL START-UP INVESTMENT $5,280 Hours Needed 80 hrs Total Time Investment $800 Wage $10 x= Total: $6,080

…on Sales …on Investment 554% Annual Net Profit Start-Up Inv. $33, $6, = $ % Annual Net Profit Total Sales $33, $81, = $0.42 Return 17

Total: $6,080 SourceAmountDebtEquityGift Personal Savings $6,080X 18 Financing Strategy For Total Start-up Investment  Debt Free  100% Equity Ownership

 Beta Bytes will donate 5% of their net profits to the One Laptop Per Child Association  Our consumers will be aware of this by the One Laptop Per Child logo located on our business website and business cards  Beta Bytes will teach a Children’s Computer Literacy Class at Hartford Magnet Middle School 19 Social Responsibility Plan

BusinessPersonal Short Term Long Term Business & Educational Goals  Grow Beta Bytes business according to plan  Build partnerships with translation services  Hire new ethnic technician  Expand target market to other ethnic communities 20  Graduate from high school with honors  Attend prominent universities  Earn a Bachelor’s degree  Subsidize college costs with Beta Bytes’ earnings and profits

21 Thank you for your consideration of Beta Bytes When your computer bites, we byte back.