Cliff Tillery– Digital Marketing Consultant  A picture is worth a thousand words  Which makes a video priceless for your business  All social media.

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Presentation transcript:

Cliff Tillery– Digital Marketing Consultant

 A picture is worth a thousand words  Which makes a video priceless for your business  All social media channels are moving toward images.  They increase the engagement rate, get more shares and generally make things more interesting!

 Users are more likely to engage with brands if there are great images than any other medium  Pinterest is now the 4 th largest driver of traffic worldwide  Picmonkey averages 1.6 million visits/day with 4.3 million pics edited daily in just 8 months! (ok, I was just looking for an excuse to say Picmonkey!!!)

 Hubspot did a study of nearly 9000 Facebook posts. Here’s what they found: ◦ Facebook posts with images get 53% more likes than non-image related posts ◦ Photo posts attracted 104% more comments than average ◦ Photo posts received 84% more link clicks than text only posts

 Owned by Google  Second most searched search engine in the country. Guesses on the first?  4 BILLION videos viewed DAILY  100 hours of video are uploaded every minute  According to Nielsen, YouTube reaches more US adults ages than any cable network

 Provides a strong backlink to your website  Do some keyword research and select a few keyword phrases to focus on  The formula is: ◦ Use the keyword phrase in your title ◦ Write a description with the phrase in it ◦ End with a link to your website  For extra bang, write a keyword rich transcript. That gets crawled by Google

 Image To Video-free, but you get what you pay for  Stupeflix-two free templates, $5 for the others  Roxio Photo Show- free, a little clunky, but not bad  Animoto- we’ve used it for awhile now. We love it. Very user friendly.

 Kizoa- somewhat intuitive-  Windows movie maker- straightforward, easy to use- just download and start adding images (if you have windows 8)

We’ve developed a free tool that you can use to help you measure the effectiveness of your digital marketing. Go to: digital.makeitloud.net Take the free assessment. We’re beta testing this, so help us work out the kinks!

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