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An Easy-to-use Video Marketing Method with Animoto Ani V ideo2.0 18 September 2014 SCORE87 Video Marketing Workshop Presented by Ken English.

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Presentation on theme: "An Easy-to-use Video Marketing Method with Animoto Ani V ideo2.0 18 September 2014 SCORE87 Video Marketing Workshop Presented by Ken English."— Presentation transcript:

1 An Easy-to-use Video Marketing Method with Animoto Ani V ideo2.0 18 September 2014 SCORE87 Video Marketing Workshop Presented by Ken English

2 Take Digital Pictures Youtube Ani V ideo2.0 Social Media Add Text & Music Upload to Animoto

3 Have it be indexed on Google's 1 st page for specific keywords... Create content for your website & social media channels... Position yourself as a leader in your market (niche)... Sell your product or service and earn money Objectives

4 3 Steps of Video Marketing 1. Produce a video 2. Put the video online 3. Promote the video

5 You will need: 1. An Animoto Account (free) 2. A Google/Youtube Account (free) 3. A Twitter Account (free) 4. A Facebook Account (free) 5. A Pinterest Account (free) 6. A Wordpress.com and Blogger.com Account (free) 7. A Domain with a Wordpress hosting service (annual cost < $300) 1995 - Larry Page and Sergey Brin meet at Stanford. Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around. 1997 - Google.com is registered as a domain on September 15. The name—a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros...

6 Online Video Statistics 2014 How-to use Wordpress How-to use Twitter How-to use Google+ Enter Key Words for your business or service How-to use Linkedin How-to use Pinterest How-to use Blogger What is social media

7 Basic elements in this video marketing process Digital pictures (jpg) with camera or phone Transfer to your Animoto account Add text and music Render and send to YouTube Distribute video via Social Media

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9 Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 23.7% lift as compared with an 18.7% lift for the UGC video. Source: Comscore - 2012 72.1 million US smartphone users watched video on their devices at least once per month in 2013. The number is expected to rise to 86.8 million, more than a quarter of the US population, in 2014. Source: eMarketer - 2013 188.2 million people in the US watched 52.4 billion online content videos in December 2013. The average American spent more than 19 hours watching online video.

10 93% of marketers used video for online marketing in 2013. Source: eMarketer - 2013 Over half of 25-54 year olds share video online. eMarketer - 2013 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. Emarketer - 2013 Video is the top function merchants plan to add to their e-commerce sites over the next 12 months, with nearly 40% planning to include videos in their online merchandising efforts. Source: MultiChannel Merchant - 2013

11 71% of consumers say that video is the best way to bring product features to life. Source: MultiChannel Merchant - 2013 Internet video traffic will be 69% of all global consumer Internet traffic by 2017. Source: Cisco - 2013 Retention rate for visual information can reach 65% vs. 10% for text-based information. Source: SocialMedia Today - 2013

12 Video production - full motion with editing - animation - digital images - audio editing - text & graphics OR Easy Sketch Pro Video Maker FX Sony Vegas Final Cut Movie Maker Camtasia If you can take a digital picture and transfer it to your computer, you can make a video!

13 Established in 2006 - Animoto is a cloud-based video creation service that produces video from photos, video clips, music & text.

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20 360 pixels 480, 720 & 1080 pixels

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42 MediaMojoGuy@gmail.com

43 http://animoto.com/play/EMqSmRG19SoBgKotpHzL6Q Example

44 http://animoto.com/play/Yw43zJoTrxrlNQqCiC30OA Example

45 http://www.socialmediaexaminer.com/report/ Http://ebizmba.com Http://AVS4YOU.com Resources Http://mediamojoguy.com Http://kenenglish.com Http://daytonabeachvideomarketing.com Http://youtube.com/daytonabeachvideo Http://youtube.com/kenenglishvideo

46 2008 to 2011: free and standard (240p) 1 st Animoto account: 94x4=376 2010 to present: HD (720) and standard (360p) 2 nd Animoto account: 150x4=600 Animoto experience http://en.wikipedia.org/wiki/Animoto


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