Jennifer LaSala Senior CEO

Mission Statement Opportunity  Quick Dessert  Holidays (Valentine’s Day, etc.)  Special Occasions (Birthdays, Baby Showers, etc.) Mission Statement  Sugar Coated Heaven makes the most delicious sugar coated treats this side of heaven.

3 Products Standard Package of two chocolate dipped Oreos, drizzled with colorful chocolate. Custom Options Flags, logos, custom designs, the packaging can be customized for any need.

Business Profile Type of Business  Retail & Manufacturer  Sugar Coated Heaven makes and sells chocolate covered Oreos with custom designs available.  Sugar Coated Heaven will allow consumers to purchase quality, customizable or standard chocolate covered Oreos that are reasonably priced. Legal Structure  Limited Liability Corporation (LLC)  To protect personal assets

Qualifications  Knowledge of candy making. Business has been up and running since February. Have taken accounting classes and currently taking an entrepreneurship class.

Market Analysis Industry NameCandy Manufacturing Industry Industry Size13 Billion in the United States Results of my Survey. 78% said they would buy my product 78% said they liked the chocolate covered Oreos 82% said they liked the truffles Adults, aged 15 and above in any income range. Chelsea, Massachusetts Potential Market Size Target Market Total Population 36,166 13,540 17,359

Consumer Profile By Location  Chelsea, MA By Population  People aged 15 and above, both female and male By Income  This product is affordable for people in any income range. By Personality  People that need quick gifts or luxury for themselves By Behavior  Customers who want quality chocolate at a reasonable price

Competitive Advantage Sugar Coated Heaven Sugar Coated Heaven Flowers.com Flowers.com Factors good Quality of Product//Service Price Location Brand/Reputation Unique Knowledge goodgreat Tin of 16 Oreos for $32 Tin of 16 Oreos for $40 Tin of 16 Oreos for $15 Has many designs and options Send out chocolates with flowers Oreos are customizable with local delivery service. Online storeChelsea, MA Several years in business Well known for selling flowers New to Market Online Store www. gourmet- cookie- bouquets. com www. gourmet- cookie- bouquets. com

Marketing Mix PeoplePromotionProductPlacePrice People looking to purchase an inexpensive indulgence for themselves or for a loved one. Local samplings at CHS, and community events, advertise at local events, Twitter, Facebook, and my web site: Hand made customizable chocolate covered Oreos To date our business has mainly been in Chelsea, but as we expand, Sugar Coated Heaven expects to sell to customers from a wider area. Two chocolate covered Oreos for $1.50. A tin of 16 chocolate covered Oreos for $15.

Marketing Plan PurchaseRetention Buy 10 packages and get two packages free. ($15 for a dozen). Samplings at local community events such as the upcoming Chelsea Family Fun Day. Each tin will contain a re-order card with a discount coupon on the back. Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness Referrals from customers Free samples to a larger range of people Coupons for 10% off for purchases greater than $100 $50 Monthly cost, by phase: AwarenessPurchaseRetention

COST OF MATERIALS/DIRECT LABOR Definition of One Unit Package of 2 Chocolate Covered Oreos Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unitDirect Labor Cost Per Unit $8.002 min$0.27 Total Direct Labor Per Unit$0.27 Material DescriptionCost/Total QuantityCost Per Unit ($) Colored Chocolate Melt$2.00/.3 ounces$0.04 Oreos$4.00/ 2 Oreos$0.11 Milk Chocolate Melt$2.00/ 1.2 ounces$0.17 Total Material Cost Per Unit$0.32 Total Other Variable Costs Per Unit (packaging)$0.05 Cost of Sales Per Unit$0.64

Economics of 1 Unit Definition of One Unit: Package of 2 Chocolate Covered Oreos Selling Price per Unit$1.50 Direct Labor per Unit$0.27 Materials per Unit$0.32 Total COGS per Unit$0.59 Total Other Variable Expenses per Unit$0.05 Total Cost of Sales$0.64 Contribution Margin$0.86

Average Monthly Fixed Expenses Type of Fixed Cost Monthly Cost Entrepreneurial Stipend0 Insurance$50 Salaries of Employees0 Advertising$15 Interest 0 Depreciation 0 Utilities (cell phone) $50 Website $20 Other Fixed Costs 0 Total Monthly Fixed Costs $135

Time Management Plan Business Schedule for a Typical Week 30 hoursSchool 24 hoursWork 13 hoursBusiness 48 hoursSleep 53 hoursFree time

Monthly Sales Projections Full Capacity Total Units Break-Even Units 5,000 per year 1,200 per month 90 per month

Projected Yearly Income Statement Selling Price Per Unit$ 1.50 # of Units Sold 5,000 Total Sales $7,500 Total COGS$2,950 Other Variable Expenses$250 Total Variable Expenses$3,200 Gross Profit$4,300 Yearly Fixed Operating Expenses$1,620 Other Operating Expenses/Unforeseen$250 Total Fixed Operating Expenses$1,870 Profit before Taxes$2,430 Less Estimated 608 Net Profit$1,822

Start-Up Investment ItemWhere Will I Buy This?Cost Fridge, MicrowaveSears Already Own Office supplies (computer, printer, paper, pen, ink, hole punch, stapler) Staples Already Own Mixing Bowls, Utensils, Cookie Sheets Sears Already Own Cell PhoneMetro PCSAlready Own Start up Ingredients/packaging Restaurant Depot$100 Business PermitChelsea City Hall$ 25 Total Start-Up Expenditures$125 Cash Reserves Emergency Fund$ 100 Reserve for Fixed Expenses$ 300 $525 Total Start-Up Investment

Return …on Sales …on Investment 347% Annual Net Profit Start-Up Inv. $1,822 $ 525 = 24.3% Annual Net Profit Total Sales $1,822 $7,500 = $3.47 $.24

Financing Strategy for Total Start-up Investment Total: $ 525 SourceAmountDebtEquity Personal Savings $ 375 I will have 100% equity in Sugar Coated Heaven Award [CHS business plan competition] $ 150

Business Responsibility Plan Sugar Coated Heaven will donate 5% of it’s annual profits to the ASPCA. Their logo will be put on Sugar Coated Heaven’s website so that customers are aware of what Sugar Coated Heaven believes in.

Business & Educational Goals Continue to operate the business. Attract more customers to the website. Attend Johnson and Wales University in September. Business Personal Rent a store front. Get my degree in accounting and then my CPA.

The Most Delicious Sugar Coated Treats this Side of Heaven! Thank you for your consideration of