200- 1,000 Teens see between ,000 ads a day (tv, movies, clothing, internet, etc.) (vid:Media influenceWomen)

We put BLIND TRUST in the media and allow others to dictate when we will ultimately believe is the STANDARD for acceptability. We allow media to tell us what is beauty, what we should look like, what labels we should buy. (vid: dove) Why? (vid: Media and Women)

Media Media TV, radio, internet, magazines, ads, movies, etc. ability Media Literacy is the ability to: analyze media messages, analyze media messages, uncover stereotypical messages uncover stereotypical messages to question “what lies beneath” the messages (motives and money BEHIND the media) to question “what lies beneath” the messages (motives and money BEHIND the media)

Source WHO is creating the advertisement? W hat do t tt they want in the end? W ill I R RR REALLY get the outcome that’s “promised” (will I look like the model wearing the shoes/clothes/makeup)? E xamples: V ictoria Secret D isney M cDonalds K ardashians B MW

Stereotype Stereotype: Assumptions/belief about what a person is like based on what group s/he belongs to, rather than his/her individual characteristics Gender (vid: Gender Stereotyping) Ethnicity Age Sexual Orientation Socioeconomic Class (Poor, Middle Class, Wealthy)

M edia uses stereotypes to sell products or for comedic value. (Cleaning products aimed at women, Tech and Talk using Indian- Americans) S tereotypes allow a particular group to be superior, powerful, and in control while degrading other groups using slurs, comedy, or insults to make them weak or inferior.

Goal: Sell product How? Idealistic body type: W omen- big hair, thin, flawless face, large breasts, small waist, perfect body, sexual M en- handsome, strong, flawless, serious, perfect body, powerful, sexual, dominating Stereotyping: G ender roles (Men- doing manly activities – strong, muscular, controlling. Women – cleaning, cooking, feminine, submissive, naked) Unequal representation C aucasian, underweight, young. Rare to see diversity. If diversity, very Caucasian or sexy appearance. S ex sells. Women are sex objects who don’t have a use for their brain.

women’s work Media tells girls that they can do anything as long as they’re doing household chores or “women’s work”. men SOLUTION When men are used in cleaning commercials, they provide the SOLUTION but don’t do actual work (Mr. Clean for example)

(vid: Girls /Boys and Body Image)

gender roles are clearly defined From the onset of television for children, gender roles are clearly defined by programs most parents see as “kid- friendly” such as: Cartoons Movies Toy product advertisements Popular characters

Vid: gender and disney

women are shown as submissive controlling Often time, women are shown as submissive and subservient. Men are shown as powerful and controlling. Vid: Dreamworlds 3 Does it surprise you that violence against is still common? What do you think can be done to change this belief that men are dominant over women? What can men do to teach boys about power and control?

Vid: racism and stereotypes Why advertisers use racial stereotypes to sell a product Grabs attention Usually used for comedic value What it actually does Gives one group power, hurts other groups Harmful for equality

advertisements/

Heavily airbrushed/photoshopped Tool used to make models or products appear perfect Takes away any and every flaw Turns models into “cartoons”

Women believe that men VALUE beautiful women more. Truth is that men, like women, care about a woman’s personality, education, and values more than looks. Men believe that they have to achieve muscles in order to be seen as strong. Truth is, strength is internal. Some of the most powerful men in the world are internally strong.

Ads create an illusion of status/image High fashion ads use money to show the perfect lifestyle The idea is that money will buy happiness or popularity

S ource W HO is creating it? W hat do they want in the end? W ill I REALLY get the outcome that’s “promised” (will I look like the model wearing the shoes/clothes/makeup)?

RARE! Show people happy Use realistic situations Clearly show product in use Show diversity Respectable appearances (clothes on) Natural looking people Show imperfections

Difficult to know what is being sold Objectify women/men Show nudity Are heavily airbrushed/photoshopped Use impossible images of beauty Racist or Stereotypical Rarely smiling/happy- in pain Show sexual abuse

Become a conscious consumer Understand the IMPACT of media on others, especially children Realize that most advertisements will NEVER deliver on promises No product will solve your problems, make you more “beautiful”, or substitute for something products cannot give: personality and a soul.