1. Media Literacy Ability to “read”, analyze, evaluate, and create media in a variety of forms.

2. Academic Vocabulary for Media Literacy Medium: form of communication that carries information, entertainment, and advertisements, television, newspapers, magazines, radio and the internet. Medium: form of communication that carries information, entertainment, and advertisements, television, newspapers, magazines, radio and the internet. Message: basic idea or theme communicated to a specific audience in a certain medium Message: basic idea or theme communicated to a specific audience in a certain medium

3. Academic Vocabulary for Media Literacy Purpose: reason for creating a media message, such as entertaining, informing, persuading, or making money. Purpose: reason for creating a media message, such as entertaining, informing, persuading, or making money. Target Audience: specific group of people the creators hope to reach. Target Audience: specific group of people the creators hope to reach.

4. Five Concepts of Media Literacy 1. All media messages are constructed. 1. All media messages are constructed. Many people create media messages. Writers, directors, producers, photographers, artists, designers, and editors decide what information to include and what to leave out. Many people create media messages. Writers, directors, producers, photographers, artists, designers, and editors decide what information to include and what to leave out.

5. Concepts of Media Literacy 2. Media messages use special techniques. 2. Media messages use special techniques. Just as writers use techniques such as characterization and imagery, media creators have their own special techniques that they use to craft their messages. Some of these techniques include music, camera shots, lighting and copy (text) Just as writers use techniques such as characterization and imagery, media creators have their own special techniques that they use to craft their messages. Some of these techniques include music, camera shots, lighting and copy (text)

6. Concepts of Media Literacy 3. Different people experience the same media message differently. 3. Different people experience the same media message differently. Age, education, occupation, cultural background, personal beliefs, and experiences affect the way each person response to a media message. Age, education, occupation, cultural background, personal beliefs, and experiences affect the way each person response to a media message.

7. Concepts of Media Literacy 4. Media messages reflect the values and viewpoints of the people who create them. 4. Media messages reflect the values and viewpoints of the people who create them. Creators often incorporate their own viewpoints into their messages—either purposefully or unintentionally. Their values and beliefs may affect the information they include or their choice of actors. Creators often incorporate their own viewpoints into their messages—either purposefully or unintentionally. Their values and beliefs may affect the information they include or their choice of actors.

8. Concepts of Media Literacy 4. Most media messages are constructed to make money. 4. Most media messages are constructed to make money. Media messages have many purposes-to persuade, entertain, or inform. However their primary purpose is to make a profit. Media messages have many purposes-to persuade, entertain, or inform. However their primary purpose is to make a profit.

9. The Influence of Media on Society Most people think of media as forms of entertainment. Most people think of media as forms of entertainment. However, media messages help people learn about the world and how people view society and themselves. However, media messages help people learn about the world and how people view society and themselves.

10. Influence of Media Consider carefully the media messages you receive. Consider carefully the media messages you receive. Learn to analyze what you see, hear and read to understand how media messages affect your life. Learn to analyze what you see, hear and read to understand how media messages affect your life.

11. Influence of Media on Society Media messages have become part of our culture. Media messages have become part of our culture. They reflect society’s values, shape how people view themselves and the world and influence our lives in many ways. They reflect society’s values, shape how people view themselves and the world and influence our lives in many ways.

12. Strategies to help you think about the ways media messages influence you. 1. Recognize that media messages reflect our values. 1. Recognize that media messages reflect our values. TV shows, movies, and ads often portray people who are healthy, happy, attractive, successful and wealthy because those are some of the things society values. TV shows, movies, and ads often portray people who are healthy, happy, attractive, successful and wealthy because those are some of the things society values.

13. Strategies What values and lifestyles do I notice in the moviews, shows or ads I see? What values and lifestyles do I notice in the moviews, shows or ads I see? What kinds of behaviors are shown in a positive way? What kinds of behaviors are shown in a positive way? What kinds are shown in a negative way? What kinds are shown in a negative way? Based on the media messages I see, what do I think is important to most people? Based on the media messages I see, what do I think is important to most people?

14. Strategies 2. Understand that media messages often influence our view of the world. 2. Understand that media messages often influence our view of the world. Media messages can affect how we see the world. Media messages can affect how we see the world. TV shows and movies often show beautiful people who lead glamorous lives and never have to work or go to class. TV shows and movies often show beautiful people who lead glamorous lives and never have to work or go to class.

15. Strategies Newscasts and newspapers often feature stories about crime and violence, which makes people believe the world is more dangerous than it really is. Newscasts and newspapers often feature stories about crime and violence, which makes people believe the world is more dangerous than it really is. The world that we see in the media is not always realistic or accurate. The world that we see in the media is not always realistic or accurate.

16. Ask yourself: What characters do I see in the movies and TV shows I watch? What characters do I see in the movies and TV shows I watch? What qualities do they have? What qualities do they have? Do they seem realistic, or are they based on stereotypes or idealistic images? Do they seem realistic, or are they based on stereotypes or idealistic images? What kinds of stories do I read about in newspapers or hear on the news? What kinds of stories do I read about in newspapers or hear on the news? How do these stories affect they way I think about the world? How do these stories affect they way I think about the world?

17. Analyzing Visuals in Film and TV Films and TV shows, like written workds of fictuion, tell stories. Films and TV shows, like written workds of fictuion, tell stories. Just as writers use certain techniques to develop their characters, establish setting, and create mood, so do filmmakers. Just as writers use certain techniques to develop their characters, establish setting, and create mood, so do filmmakers.