1. Before we start: A quick check…
Are you wearing your lanyards?

2. Recap progress so far!

3. Exam Questions What is an agency of socialisation? (1)
Explain the meaning of primary socialisation (2)
Explain the meaning of the term secondary socialisation (2)
What is the hidden curriculum (2)
What does the Marxist theory say about Education(2)
What does the Functionalist theory say about Education? (2)

4. Compulsory core: Lesson 9/12
GCSE Sociology
What are the processes of socialisation and how do the media act as an agency of socialisation ?
Compulsory core: Lesson 9/12
What am I going to learn? To understand how socialisation takes place in daily life Objectives of the lesson are:
To recognise process of socialisation and give an example of the terms manipulation, canalisation and modelling
To recognise the role of the media in the representation of gender roles

5. Key words for lesson Manipulation Canalisation Modelling Role model
Mass media
Masculinity
Femininity

6. Starter:
Should all violence, including cartoon violence be banned from any programme that could be seen by children?

7. Processes of Socialisation
Our families and other agencies of socialisation help us to develop our personalities and a sense of who we are. This includes ethnic, gender and social identities (next lesson!)
Families do this through the following processes…

8. Manipulation Children are controlled into certain behaviour
Parents encourage behaviour that they approve of and discourage behaviour through praise and punishment
These are known as _______ and ________
sanctions?

9. Canalisation
Children are directed by parents into certain interests. This can include taking them to certain sporting activities, music lessons, reading to them.
Can you identify what activities your parents encouraged you to do? Are they different to your brother/sister?
Jot a few down in your books

10. Language Social activities
Adults speak to girls and boys in different ways. Phrases such as ‘Boys don’t cry’ and ‘little princess’ This can led to teaching young children their gender roles.
What term can you remember the teacher using for the boys and girl in the ‘should schools be gender neutral’ clip
Social activities
Girls often encouraged to feminine activities such as dance, which teaches grace and beauty. Whilst boys may be encouraged to play team games such as football, which emphasises competition.

11. Modelling Adults show children how to behave by what they do.
Children will imitate (copy) their parents and act as they do. Adults become role models for children who copy them.
Albert Bandura – psychologist who suggested that children copy what they see and learned violence from the media

12. Role Model
People that children admire and copy

13. Ann Oakley
Well known Sociologist famous for being a feminist. What is feminism?
The belief that men and women should be more equal
She studied how children learn gender roles
She suggests that feminine behaviour is a result of primary socialisation

14. Masculinity and Femininity
What does this mean?
All agencies of socialisation, including education, family, media - transmit ideas of masculinity and femininity
Masculine – seen as normal for males
Feminine – seen as normal for females
The media play a particularly important role in this process.

15. What do I mean by the term: The Media
Forms of communication that reach a lot of people at a time. TV
Film
Internet
Magazines/books/newspapers
Radio

16. Processes of Socialisation The Media
agency
The media is an _______ of socialisation.
TV programmes and films are often targeted at males or females.
Question: Can you identify a programme aimed at a man and one aimed at a women?

17. Gender in TV/films
Women - Soaps such as Emmerdale and Coronation Street, Downton Abbey
Breaking Bad, The Walking Dead

18. Media: Informal secondary socialisation
Female magazines are often concerned with beauty
Video games for boys often involve violence
Children who see these images pick up messages about how they should behave and act.

19. Exam Question
Explain why the media are an important part of the socialisation of children (10)
Consider 2-3 reasons why children are particularly likely to experience socialisation by the media

20. Ideas
The media are an important agencies of informal secondary socialisation. They set norms and values.
The media is big business!
The people who create media know what will appeal to us
They sell media - music and games as well as advertising products for us to buy.
The media may present negative images to represent certain groups, e.g. ethnicity, gender, age, social class
The media often uses stereotypes when telling stories because it makes stories easy to follow. Heroes are usually good looking, baddies ugly!
Children learn to apply these stereotypes in real life and act as though they are real.

21. Matching task: Answers
Forms of socialisation
Explanation with examples
Canalisation
Children are directed into certain interests
Manipulation
Children are controlled into certain behaviours
Mass media
Forms of communication that reach a lot of people at a time
Modelling
Adults show children how to behave by what they do
Role Model
People that children admire and copy
Femininity
Seen as normal for women
Masculinity
Seen as normal for men
3 minutes

22. Check your understanding…(A-F)
Socialisation is the _____ of learning the norms and values of your culture
Children will ____ their parents
Bandura suggested that young children learn violence from the ____
Children are ____ into certain activities that will teach them adult roles
Ann Oakley was a famous ______
Adults are ____ for children who will copy the adults they admire

23. Plenary Look at your work and think what you could do to improve it.
Look at your neighbour’s work, make one suggestion for improvement.
Write down your personal target for improvement to your work.

24. Next lesson…Identity Key words: Identity Status Stereotypes
Labelling Theory
Roles
Ethnic
Gender

25. Reflection
Produce five key points which summarise today’s learning

26. Red Amber Green How Your Work Will Be Assessed R Reflection T Target
Codes for Assessment
What this means
Red
I did not really understand the lesson today. I don’t really think that I met the objectives of the lesson or completed the question for learning.
Amber
I understood some of the lesson today but there were parts of the learning that I did not really understand and I need help on.
Green
I understood the question for learning to day and feel confident about what I have been taught. I believe that I learnt everything I needed to in the lesson
R Reflection
You should write at least two sentences explaining what you did and didn’t understand about today’s lesson or learning intention.
T Target
You should set yourself targets based on what you are trying to learn. These should only be about your learning.