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Mass Media Effect on Adolescent Behaviour. Sexualization of Youth.

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Presentation on theme: "Mass Media Effect on Adolescent Behaviour. Sexualization of Youth."— Presentation transcript:

1 Mass Media Effect on Adolescent Behaviour

2 Sexualization of Youth

3

4 Teens and Sex Three out of four teens say ‘TV shows and movies make it seem normal for teenagers to have sex.’ Young teens (ages 13-15) rank entertainment media as the top source of information about sexuality and sexual health The American Psychological Association estimates that teens are exposed to 14,000 sexual references & innuendos per year on TV.

5 Unattainable Beauty http://www.youtube.com/watch?v=OXf8fr0Kp3Q

6 Body Image

7 69% of girls in one study said that magazine models influence their idea of a perfect body shape. Researchers are seeing an alarming increase in obsessive weight training and the use of anabolic steroids & dietary supplements that promise bigger muscles and more stamina for lifting. Eating disorders have grown 400% since 1970

8 Objectification of Women

9 ...and men

10 Objectification of Women A study shows that when men are shown in the background of a video, they are most often fully clothed. But, when women are in the background, approximately half the time, they are dressed in ways that expose or focus on their breasts and rear ends. In advertising, women’s bodies are used sexually to sell products much more often than men’s. An advertising study showed that white women in roughly 62% of ads were "scantily clad," in bikinis, underwear, etc, while the same was true for 53% of black women. For men, the figure was only 25%. Women were also represented in stances of powerlessness more often, and black women were likely to be featured in animal prints, and in predatory poses.

11 Violence on TV Violence in cartoons http://www.youtube.com/watch?v=BCcBO_h6 8s0 Violence on TV http://www.youtube.com/watch?v=vVStcTOD pko Violence on reality TV http://www.dailymotion.com/video/xqz617_vi olence-on-reality-tv_lifestyle

12 Violence On television, perpetrators go unpunished 73% of the time. This gives the message that violence is a successful method of resolving conflicts. 47% of all violent interactions on TV depict no harm to victims. Only 16% of all broadcast programs show the long-term negative effects of violence.

13 Consumerism


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