Learning Target I can explain the advantages and disadvantages of the different types of advertising media.

PROMOTION

4 P’s of Marketing Mix Marketing Mix ProductPricePlace Promotion

Promotion Defined Communication used to – Inform – Persuade – Remind – Improve image

Promotional Mix Advertising Direct Marketing Sales Promotion Public Relations Personal Selling Promotional Mix

Advertising Advertising is everywhere! – TV, radio, magazines, newspapers, stores, Internet, billboards, sports arenas, theaters, highways, train stations, etc. Average person is exposed to more than 2,000 advertisements each week! – Think of what you have seen or heard so far today

Group Activity In your groups of three, create a poster explaining your advertising media. Include: Description and/or examples Advantages / Disadvantages Pictures Anything else we should know

Sales Promotion

All marketing activates – other than personal selling, advertising, and public relations – that are used to stimulate sales.

Promotion Activities  Coupons  Deals / Premiums  Gifts or price reductions  Product Samples  Contests/Sweepstakes  Product Placements  Product placed in a movie or tv show

Product Placements oUU

Promotion Activities  Loyalty Programs – Programs that reward customers for patronizing a company.

Promotion Activities  Special Events

Public Relations (PR) “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Key Areas: Media Relations Community Relations Investor Relations