University Primetime SM Confidential

Current Social Networking Facebook Twitter Instagram Pinterest Confidential

Review The Market Worldstarhiphop.com: worth $20,247,051 LinkedIn founder, Reid Hoffman could net roughly $855 million, and CEO Jeffrey Weiner could be worth as much as $103.5 million Instagram: worth $1 billion Pinterest: $7.7 billion (Forbes) What’s in common: easy to use, easy to access web and app formats Confidential

Review The Market Tumblr.com Daily Visits: 14,370,000 Daily Pageviews: 66,102,000 Daily Revenue: $ 99,153 Monthly Visits: 431,100,00 Monthly Pageviews: 1,983,060,000 Monthly Revenue: $ 2,974,590 Yearly Visits: 5,173,200,000 Yearly Pageviews: 23,796,720,000 Annual Earnings: $ 35,695,080 Estimated website net worth: $ 356,379,622 Confidential

Facebook Drawbacks Never really know what people are actually doing Same, old features Not much privacy No exclusivity Need Something NEW and INNOVATIVE Confidential

Needs and Opportunities Exclusivity based on college campus Combined elements of social media Find out what ACTUALLY is going on at your campus Night life/ social events Sporting events Concerts Confidential

The Idea Confidential

Become every college student’s one stop website for: The Goal Become every college student’s one stop website for: Confidential

The Mission 1) Provide exclusive college information including: night life, concerts, and school events 2) News about: Sports, Fashion, Humor, Greek Life, and Entertainment in the form of blogs 3) Allow users the opportunity to view what is occurring at their university: promotions, giveaways, events Confidential

How it Works Tabs for Sports, Music, Fashion, Humor, Greek Life, About Us, Primetime Campuses, Primetime Pride Click Primetime Campuses and see a list of colleges featured from across the country User can then click their college and see all the latest news happening at OR near their college for that given day Problem that is solved – NO MORE ANNOYING FB EVENTS!

Potential Market College students Huge potential markets Always want change- NEWEST THING Want to know more about college events College Alumni For staying informed Potential high school students Confidential

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Target Market Identification Qualtrics Survey created and link distributed to University of Massachusetts-Amherst students Confidential

Qualtrics Survey Confidential

Qualtrics Survey Confidential

RESULTS Approximately 90 responses for each multiple choice question Around only 20 viable responses for open-ended questions Overall survey was a success Confidential

Results Question 1 Confidential

Results Question 2 Confidential

Results Question 3 Confidential

Results Question 4 Confidential

Results Question 5 Confidential

Open Ended Response 1 Information Wanted "Events on and off campus, job opportunities, sport events, shows." "Stories about interesting students/events on campus." "I would want to read about UMass sports teams. I would want to read recommendations for local things to do that are fun." Confidential

Open Ended Response 2 Functions Wanted "Be able to share, comment posts and download music" "Have hilarious videos, jokes, pictures etc." "Maybe a map feature. It would pin areas where people say things are going down" Confidential

Possible Implementation Problems Getting a known identity as UniversityPrimetime Time between concept site is put up and full site is created- can lose potential consumers in this time Bloggers must be interesting Users understanding how site works Confidential

Addressing Needs 1)Provide the distinct information for people to come back with blogs (sports/fashion/news) 2)Respondents want to know what is happening on campus in particular(campus events and deals) 3)Need to have interesting posts by bloggers 4)Ease of use around site Confidential

Addresing Need 1- Blogs Blogs on humor, fashion, music, and sports will all be provided separately Definite "must have" based on our survey Confidential

Addressing Need 2- Campus Info Information provided by each campus exclusively Specific deals, events, and articles Confidential

Addressing Need 3-Interesting Posts Interesting headlines along with ESPN Headlines Confidential

Addressing Need 4 Headline of site allows for easy use Simple Access to: 1) About 2) Different Campuses offered along with "pride" pictures 3) Store 4) Blogs Confidential

Second Qualtrics Survey Need to develop our customer wants further What features do they like? What else would they like to see? Improvements? Confidential

Second Qualtrics Survey Confidential

Results Question 1 13 respondents Confidential

Results Question 2 Confidential

Results Question 3 Confidential

Observing Results- Possible New Features Respondents want ways of getting deals, promotions, and giveaways Possible implementation of "map" feature that shows where people are going particular night Also offer ways for people to say how their night is going while out on town Confidential

How to Generate Revenue Advertisements and sponsors on our website Cross-promoting with concerts Selling apparel – Bracelets and sunglasses ordered Confidential

How To Generate Revenue 2 Virtual Goods And The Gift Shop (Facebook gifts have become an extremely lucrative business, generating upwards of $100 million last year.) Campus Pride Events (Students can send each other virtual gifts) Artists and Entertainers pay for spots for their videos (Put ads on videos and charge for them {like worldstarhiphop.com}) Local restaurants and business partnerships (Advertisements to a specific group of students) Confidential

Marketing Plan Blog of the Week Primetime App Sponsors - Restaurants, Local Businesses Social Media Outlets Merchandise Confidential

Potential Sponsors We are currently speaking with representatives from companies, such as: Verve Energy College LYFE Clothing S.C.O.W. Clothing Electric Flurry Foam Tour Confidential

Potential Sponsors Local businesses, restaurants, barber shops, etc. Charge clients monthly/yearly fees Ex) Wings over Amherst pays monthly fee to have advertising, coupons, or other promotions on our site Ex) Southwest Delivery- "The official sponsor of UMass Primetime"

Diffusion Curve for Adoption Target market 10,000 UMass students initially Eventual adoption of 14.4 million U.S. College students 10% imitation rate 12% innovation rate Similar to Twitter adoption rates Confidential

Diffusion Rate Confidential

Diffusion Rate Confidential

Your Contribution 4 months: 20 Facebook profile pages and counting Everyone to LIKE: Facebook.com/UniversityPrimetime Everyone to follow: @UnivPrimetime Reach out to target market through these Facebook profile pages to spread brand awareness Word of mouth! Confidential

Contribution (Continued) This is all about YOU – Students telling other students domino effect College students always wants something COOL and NEW… Facebook is starting to get old and people don’t want to use it anymore Who do YOU know that can help from other colleges? Can they make a Facebook profile for their school? Confidential

Thank you! What questions do you have? Please feel free to email us at any time at UniversityPrimetime@gmail.com Confidential