Twitter: Beyond the Statusphere Jason Salas Interactive Media Director / News Anchor KUAM.

Slides:

Advertisements

Similar presentations

On-line media tools for strategic communications purposes When using media tools for communication we try to use the latest technologies such us blogging,

Advertisements

SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas

Social Media Overview — Fun with Facebook ℠, Twitter ℠, Ustream ℠, and FourSquare ℠ Jack Leblond Director of Internet Strategy and Operations TG.

Explain the social impacts of the use of IT.. Social Social networking has made the world Bigger and easier to communicate with others. It allows friends,

Supporting the 3Cs through Social Networking Tools April Hayman Instructional Designer International Society for Technology in Education.

WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.

UKOLN is supported by: Introduction To Blogs And Social Networks For Heritage Organisations: Beyond Blogs: Social Networks, Micro Blogs and Video Blogs.

Social Media Marketing. Social Media Marketing / Viral Marketing.

Conversation in Session Social Learning. Be there. Info Courtesy aaronmanfull.com JEADigitalMedia.org Customized

TC2-Computer Literacy Mr. Sencer February 4, 2010.

Category I: Tools for the teachers. Timing your students is amazing!

Diane Brodalski Northrop Grumman Contractor Social Media Specialist Electronic Media Branch Division of News and Electronic Media Office of the Associate.

Reaching your audience in the digital age Sarah Fracek Account Executive, Social Media Director.

Cloud Applications & Social Networks Blended for Perfection.

Introduction The training focuses on introductory information on social media tools and practical exercises.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories.

Information technology – Tech-trix Sync your life with Information Technology

Social networking FACEBOOK AND TWITTER. Then In the beginning of Facebook, there were very few features. There were no status updates, messages, photo.

Social Media Marketing & Management Mrs. Piotrowski 1.

The Internet and World Wide Web.  Understand how the Internet evolved  Describe common Internet communication methods and activities  Setting up your.

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

Using Social Networks in Education Region One Technology Conference May 11, 2010.

. Social Media for Social Good. Where Are We Now? Does Your Club Have a Website? Does Your Club Have a Facebook Page? Do you have a personal Facebook.

Welcome to Social Media How to facebook, link, and tweet your way around the web.

Why Use Social Media for Rotary? Peter Borner The Rotary Club of Towcester.

What is Social Networking ? What is Social Networking ?

Online Marketing & Social Media for Voluntary Organisations Mike Hughes Microsoft Ireland

ANTHONY PINNAVAIA SHU-SHU-GAH LODGE GREATER NEW YORK COUNCILS ARE YOU CONNECTED? 2009 NOAC TRAININGTHE POWER OF ONE MATTHEW.

Chapter 5 Info Tech. Plug ins & Extensions  What are plug ins?  Applications/Extensions – Google Chrome Store

Social Media: Using Twitter.

Really Simple Syndication Can Really Save Your Sanity! Lauren McSwain-Starrett, ITC Customer Communications Office Technology Conference 2009.

What if? There was a single place where you could: Listen to the community talking Find out what your sources are working on Ask questions & get answers.

By..Chaim. How is Twitter different from SMS messages? Twitter is a website. Its users to send and read messages called tweets. You can share briefly.

Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.

MASFAA Annual Conference June 17, 2010 Denise Cumbie and Wendy Hutchins.

SOCIAL MEDIA AND COMMUNICATIONS FOR THE 21 ST CENTURY —Jacquelyn Askins University of Wisconsin-Extension, Cooperative Extension.

© 2008 Convio, Inc. Social Media for Newbies Cynthia Balusek, Convio February 10, 2009.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Jargon Busters Presented by Katie Munton and Natalie Dawson.

1 FACEBOOK: CAPITALIZING ON AN ECOSYSTEM Joseph Kusnick & Jeunetta Lewis.

Multimedia By: Marcus Bobian Multimedia period 1.

Technology Social Media Unit 1. What is Social Media? Social media is the interaction among people in which they create, share or exchange information.

Social Media: The Basics Teresa Marks School Community Oral Health Conference Friday, October 16, 2015.

Social Media and the Internet By: Trevor Babich. Social Media Background Social media are Internet sites where people interact freely, sharing and discussing.

Social Media Primer. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information.

Social Media Facebook and Twitter. UEL3N7FDS&SAFE=ACTIVE The Social Media Revolution.

Who’s Using What? Demographics in the online world.

Use flash eBook software AnyFlip to make page flip book works seamlessly on mobile devices.

Individual Project by Nora-Marie Myers May 3, 2011 Social Media Communities in the Media King 5 Seattle The Huffington Post.

A way to build your own Social Network. Purpose Help people build their own social network Reach their audience and expand further Make it easier to build.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

Twitter: What can you do in 140 characters or less? COM 160: New Communications Technologies.

Witter is where you tweet about something that is happening in the world and people can re-tweet. You can have a conversation with other people. disadvantages.

E-commerce Marketing Communication

Web 2.0 Debi McGuire. What is Web 2.0? Huge paradigm shift in the Internet Social implications that impact education Tools are powerful, useful, and.

E-commerce Marketing & Advertising

Presented by: Empower Your Business Using Social Media.

Social Media What is it and How do I do it? Fulton County Public Library By Jon Gaskill.

Introduction to Social Media October 28, 2010 Green County High School Vickie Buckman.

Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE.

Online Communications This is about different ways that people & businesses communicate online You will already be very familar with most ways.

CREATED BY : ARCHANA L. TULSANI.  What is a Social networking site ?  Different Social networking sites(SNS)  Uses of SNS  Reasons for increasing.

UL1 - SOCIAL MEDIA Andrew Thorp, Media Relations

Twitter 101 Guide for beginners Karl Horvath, Gwynedd-Mercy College

Presented By S.Yamuna AP/CSE

Presentation transcript:

Twitter: Beyond the Statusphere Jason Salas Interactive Media Director / News Anchor KUAM

What is Twitter? A microblogging service  Status updates in 140 characters or less  The canonical question: “What are you doing?”  A chronology of what people are up to A social network  Members subscribe to friends, colleagues, churches, shipmates, celebrities, fans, vendors, customers  All the cool kids are on it A multidevice platform  Web, desktop, , mobile, game console, interactive TV

Microblogging - a revisionist history Weblogs? That’s soooo 2006 People wanted more frequent updates  Speeches, games, conferences, TV shows  Online “reporting” needed to be more responsive  Laborious to write/read tons of compositions Small data chunks work better over a wider variety of digital devices  Easier aggregation

Twitter’s meteoric rise The changing Internet  Rise in social networks Friendster, MySpace, Facebook  Uptake in mobile services  The Realtime Web The evolution of “status”  Multimedia, stock prices, traffic control tower state, etc. The celebrity factor 85% of Twitter’s feature set comes from its community Mass media’s dark embrace

Twitter-as-development platform The Twitter API  Application Programming Interface  Anyone can build custom services over Twitter’s messaging capabilities & infrastructure  Heaven for us nerds Thank you Jesus, Buddha, Allah, Odin, scientology supreme being…

Social network throwdown! vs.

Examples

Breaking news

Using multimedia

Events/Announcements

Product reviews

…and “other stuff”

The Big Question So how is Twitter making money?  Advertising Monthly growth: 1,382%

Case Studies

Twitter on Guam About 400 Tweeters Media companies, car dealerships, restaurants, bands, music stores, military personnel

TwitterNeni A Twitter app I co-wrote Empowers users in Guam & the CNMI to tweet via text messaging Most common user demographics  College students  Users with low-end 2G mobile devices

Twitter at KUAM Reflects any new updates to KUAM.com News headlines, sports scores, columns, videos, podcasts… All tweets link to their web stories All reporters use Twitter…constantly Quick & easy way of interacting with audience Really fast way to break news Huge reach advantage Mobile audience We use Twitter extensively, but not exclusively

GuamTweetBot My custom re-tweeting service She watches the entire Twitter message stream and harvests any tweets mentioning “Guam” She’s as helpful as she is annoying

Drawbacks of Twitter Security  Except for Direct Messages, all posts are public Downtime  No guarantee that service will be available Sloppy storytelling  140 characters does have its limits  Communications, sans context Needle in a haystack  Every Tom, Dick & Barack on Twitter

Alternatives to Twitter Open source microblogging platforms allow software developers to write their own messaging systems that federate with other open networks.  Laconi.ca

Thank you! :) Download slides of this talk: Follow me!