International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media.

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Presentation transcript:

International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

Billboards

One in each Happy Meal

Mc Donalds Dream Team 2010

1:0 A hard time for team Hunger

Get a cup? A cup of coffee!

Print media

2010 Official FiFa world cup sponsor 2010

Interactive Media

Interactive Advertising Sony and McDonalds Photocontest

Contest Concept Make a foto which shows a McDonalds product in a football theme The best foto will win 2 tickets for a Worldcup game and a limited edition Sony camera

Photo Sample

Trashcan

Iphone© Application for reserving McDonalds© products - tool, to order products in advance - no more wasted time - free service by Iphone© / McDonalds©

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