242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind Technologies Inc. | All rights reserved Presentazione per Fox Italia Joseph Caston Video Publisher Solutions

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind Technologies Inc. | All rights reserved Emotional Medium “While watching TV, people approach a vegetable state and the main goal of a commercial is to minimize interaction by keeping the user's hand off the remote” - Jakob Nielsen, “The guru of web page usability” (New York Times)

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind Technologies Inc. | All rights reserved Cognitive Medium “The user is usually on the Web for a purpose and is not likely to be distracted from the goal by an advertisement.” - Jakob Nielsen, “The guru of web page usability” (New York Times)

© 2012 MediaMind Technologies Inc. | All rights reserved Interactive vs. Non-Interactive

© 2012 MediaMind Technologies Inc. | All rights reserved *2011 mediamind research 200% more likely to engage*

© 2012 MediaMind Technologies Inc. | All rights reserved

Dealers nearby Dealers nearby Dealers nearby 10014

© 2012 MediaMind Technologies Inc. | All rights reserved Dynamic Video Initial InteractionFirst ExposureSecond ExposureThird Exposure

© 2012 MediaMind Technologies Inc. | All rights reserved

Multiple Levels of Creative Choice Innovation Production Time HIGH MEDIUM LOW MEDIUMHIGH PRE-ROLL ADAPTABLE DYNAMIC CUSTOM

© 2012 MediaMind Technologies Inc. | All rights reserved Multiple Levels of Creative Choice Custom Dynamic Pre-Roll Adaptable

© 2012 MediaMind Technologies Inc. | All rights reserved Quick to Market Options Slide ok

© 2012 MediaMind Technologies Inc. | All rights reserved High Impact Custom Creative Branded Canvas Norton Choose Scenario NBC Branded Canvas Branded Canvas Joe’s Crab Shack Animation to Fit Theme CBS Branded Canvas Ad Pod Chicken of the Sea FB Like Prompt ABC Ad Pod Branded Canvas Fallout New Vegas Slots Generator NBC Branded Canvas Ad Pod Allstate Multi-Video Interaction ABC Ad Pod Video Wall T-Mobile Lightbox Effect MTVN Video Wall Interactive Interstitial Lexus Escape the Grid Game FOX Interactive Interstitial Branded Canvas Target Design Generator NBC Branded Canvas Slide ok

© 2012 MediaMind Technologies Inc. | All rights reserved Dynamic In-Stream Slide ok

© 2012 MediaMind Technologies Inc. | All rights reserved Easy Interactive. adAPPter Adaptable Format Slide ok

© 2012 MediaMind | A division of DG | All rights reserved Logo Kit Template

© 2012 MediaMind | A division of DG | All rights reserved SideBar Template

© 2012 MediaMind | A division of DG | All rights reserved Interactive Tiles Template

© 2012 MediaMind | A division of DG | All rights reserved Timeline Template

© 2012 MediaMind | A division of DG | All rights reserved Menu Ad Template

© 2012 MediaMind | A division of DG | All rights reserved Ad Selector Template

© 2012 MediaMind Technologies Inc. | All rights reserved

Video Publisher Services

© 2012 MediaMind Technologies Inc. | All rights reserved Creative Production Options Full Build out Self Service Slide ok Build from PSD’s Mocks

© 2012 MediaMind Technologies Inc. | All rights reserved All Supported by Video Specialists Dedicated Video Specialists Team Local Client Services & Ops Team

© 2012 MediaMind Technologies Inc. | All rights reserved Slide ok

© 2012 MediaMind Technologies Inc. | All rights reserved More Vendors=More Work and Less Insight Client Different Video Vendors Separate Channels Separate Servicing/Workflows Separate Reports Standard campaigns are another workflow

© 2012 MediaMind Technologies Inc. | All rights reserved MediaMind’s Cross-Channel Platform Client

© 2012 MediaMind Technologies Inc. | All rights reserved Video to All Connected Devices

© 2012 MediaMind Technologies Inc. | All rights reserved Enabling you to Tell a Complete Digital Story AWARENESS ADVOCACY/INTERACTION RESPONSE High Impact Video In-Stream Rich Media Interactive In-Stream Mobile Video StandardBanner DCO Slide ok

© 2012 MediaMind Technologies Inc. | All rights reserved

Insightful Video Specific Metrics ImpressionsClicks Custom Interactions Video Started 25% Played 50% Played75% Played Video Completed ReplayPause MuteUnmute Full Screen Start Full Screen End Full Screen Pause Expansion Video within video Adjusted Unique Reach Publisher Overlap Cross Channel Attribution © 2012 MediaMind | A division of DG | All rights reserved Slide ok

© 2012 MediaMind | A division of DG | All rights reserved Thank You!

© 2012 MediaMind | A division of DG | All rights reserved Interactive Pre-Roll

© 2012 MediaMind | A division of DG | All rights reserved Interactive Pre-Roll Video

© 2012 MediaMind | A division of DG | All rights reserved Non-Linear Custom In-Stream TickerBug Encore Game TickerRepurposed Rich Media Encore

© 2012 MediaMind | A division of DG | All rights reserved Linear Custom In-Stream PollingGaming Dynamic DataContent Morph

© 2012 MediaMind | A division of DG | All rights reserved Partnership with Premium Publishers

© 2012 MediaMind | A division of DG | All rights reserved Exclusive Premium Publisher Formats

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