SES World Skies’ role in the regional satellite market October, 2010 SES World Skies’ role in the regional satellite market Ludmila Naumova Senior Regional Director, Europe, Russia and Central Asia 1

Who are we? SES WORLD SKIES is made up from SES AMERICOM with its 35 years in providing satellite communication services to the Americas and NEW SKIES which has over 10 years experience in providing satellite space across the globe. We provide satellite communications services to media, enterprise and government customers globally. We operate a global fleet of 28 satellites that covers all oceanic regions and inhabited land masses and have 957 transponders. And, we are growing… With a combined revenue of close to a billion dollars in 2009, we have 350 employees and more than 550 customers in 100 countries. We have offices in Princeton, Washington DC, Mexico City, London, Accra, Johannesburg, Sao Paulo, The Hague, Singapore and Sydney in addition to locally based staff across North America, Africa, South Asia and Asia Pacific regions. Through our global satellite fleet which reaches 99% of the world’s population, we offer regional strength and expertise, on a global scale. All of these resources are focused on you, the customer.

The SES Group 100% 49% 50% 70% 35% 30%* * Approx., depending on the final financing round SES is a satellite operator group based in Luxemburg. The SES group comprises of 2 main satellite operators namely SES WORLD SKIES and SES ASTRA. Being part of the SES group gives us financial stability and the ability to invest in the future. We are able to leverage the global resources of the SES group to the benefit of our customers. The benefit of being owned by a satellite group is that we are we are passionate about satellites. It’s our core business. In addition, the group has participations and investments in regional satellite operators and satellite service companies. SES WORLD SKIES has participations in Ciel which is a Canadian satellite operator and Quetzsat, a Mexican satellite operator. SES Astra has participations in Solaris Mobile and wholly owns SES Sirius and a number of satellite service companies. 3

We provide critical connectivity and distribution services that allow our customers to fulfill their communications goals and business ambitions. What do we do? More specifically, we: Operate a global fleet of communication satellites providing capacity which enables customers in media, enterprise and government to provide connectivity and distribution services to their end users. We have global coverage in C-Band We have comprehensive land mass coverage in Ku-band We have efficient restoration and back-up capabilities We have access to multiple orbital locations Provide critical connectivity and distribution services that allow our customers to fulfill their communications goals and business ambitions. Provide the services that enable our customers to access our satellites seamlessly. Develop and offer products that add value to our customers’ business. Leverage the global resources of the SES group to the benefit of our customers.

Our Fleet Our Fleet and Services

Current Satellite Fleet – 29 satellites and 13 teleports! 6

SES Proposal to MegaFon SES Fleet 7 7

We’re Growing! New Satellites 2010 - 2013 Upcoming Launches Satellite Location Notes Expected launch date SES-2 87º West Continuing the North America replacement cycle Coverage: U.S. 48 State, the Caribbean Q3 2011 SES-3 103º West Coverage: U.S. 50 State, the Caribbean, Canada, Mexico 1H 2011 SES-4 338º East Replacing NSS-7 with coverage of the Atlantic Ocean Region SES-5 5º East Europe/Africa/Middle East and global coverage Q4 2011 SES-6 319.5º East Replaces and expands NSS-806 coverage and spectrum 1Q 2013 ASTRA 2E 28.2º East Ku-band coverage of Middle East with connectivity to Europe ASTRA 2F Ku-band coverage of West Africa 2Q 2012 SES-8 95º East High-powered DTH capacity for Asia 2013

SES Proposal to MegaFon SES World Skies Results A global fleet of 26 in-orbit satellites with 6 additional satellites firmly scheduled between now and 2012 Global coverage in C-band Comprehensive landmass coverage in Ku-band Efficient restoration and back-up capabilities Access to multiple orbital locations enabling further business expansion for customers 350 employees spread across the globe Global reach, local presence: Princeton, Washington DC, Sao Paulo, The Hague, Accra, Mexico City, London, Singapore and Sydney We have 1,500 television channels including 99 HD channels globally We serve the needs of 27 government entities from the U.S. to New Zealand We have over 550 customers in 100 countries Customers split by segment SES WORLD SKIES Media Enterprise 33% 27% 15% 25% Outsourcing (Media) Government Service 24% 76% Space Segment 9 9

Who do we serve? Market Segments & Satellite Applications Media Enterprise Government Cable Distribution Broadcast Networks DTH broadcast HD Distribution and Contribution Occasional Use Video Contribution 3DTV delivery Internet Backbone Platforms for Content Delivery VSAT for Private Networks and Internet GSM Network Solutions Remote Location Connectivity Disaster Recovery Military/government Communications Diplomatic services Rapid Emergency Response Occasional Use for Government Missions Rural Access SES WORLD SKIES serves 3 main business areas; Media, Enterprise and Government. These can be broken down as follows: Media US Media Companies Global Media Regional Broadcasters Channel Aggregators Enterprise Internet Service Providers Telecommunications Companies Corporations Transport Government US Government Multinational Government Government Contractors I will cover each one in some detail over the next few slides. 10

How do we serve the region? Government SES WORLD SKIES serves 3 main business areas; Media, Enterprise and Government. These can be broken down as follows: Media US Media Companies Global Media Regional Broadcasters Channel Aggregators Enterprise Internet Service Providers Telecommunications Companies Corporations Transport Government US Government Multinational Government Government Contractors I will cover each one in some detail over the next few slides. 11

How do we serve the region? Government SES WORLD SKIES serves 3 main business areas; Media, Enterprise and Government. These can be broken down as follows: Media US Media Companies Global Media Regional Broadcasters Channel Aggregators Enterprise Internet Service Providers Telecommunications Companies Corporations Transport Government US Government Multinational Government Government Contractors I will cover each one in some detail over the next few slides. 12

Current major customers

How do we do it? Customers achieve their ambitions Growth Local presence Global reach Deep expertise Financial stability Our Strengths At the foundation of our business is the ultimate customer experience. We exist to enable our customers to achieve their ambitions. At SES WORLD SKIES creating the best customer experience includes many things like the personal relationships we have with our customers, the fact that we are a one-stop-shop for customer care, that our customers have a cross functional relationship with us, not just sales, our commitment to long-term partnerships, our fast and responsive service as well as our flexibility and our integrity. This combined with our deep technical expertise and satellite coverage will enable customer growth. Customer Experience Customer centric approach 14

SES WORLD SKIES & O3b Connecting the “other 3 billion” people SES has invested in O3b in exchange for a 30% stake SES will provide engineering and commercial support O3b is launching eight satellites in MEO orbit: revolving around the earth, about four times per day Continuous coverage : when one satellite leaves, another satellite takes over without coverage interruption 10 Ka-band steerable beams per satellite , each beam providing between 400 Mbps and 1.1Gbps (max 600down / 500up) Each beam is connected to a high throughput teleport providing fast internet Providing IP trunking and Mobile backhaul solutions to Satellite Resellers, Government Entities, Mobile/Wireless Network Operators, Telcos and ISPs Coverage anywhere in the world between 45° north/south latitude – targeting emerging markets across Africa, Asia, Latin America, the Middle East and the Pacific Covering 70% of the world’s population O3b’s network will initially consist of eight Medium Earth Orbit (MEO) satellites operating transponders on steerable beams in Ka-band with very low latency, which will cover approximately 70 percent of the world’s population. The mission of O3b is to provide fast, competitively priced fiber-speed broadband connectivity to billions of people in emerging markets who have so far not experienced the benefits of broadband connectivity. O3b’s IP trunking and wireless backhauling satellite infrastructure will support developing countries in building an efficient network for the provisioning of internet connectivity to telcos, enterprises, governments and individuals. Our involvement with O3b also builds on our strategic plan to increase our exposure in the emerging regions that are poised for explosive growth.  Plus, the services offered by O3b will complement and enrich our portfolio of offerings, and will enable us to approach our customers with a more robust business proposal. In addition to the cash investment, SES will be supporting O3b with mainly engineering and sales activities to help ensure their success.  Plus, the operations of the O3b satellites will be handled out of our Betzdorf facility and the network control will be provided from one of our US-based locations.

SES WORLD SKIES & O3b Combined Strengths Product reach Product flexibility/portability Growth capacity Low-cost capacity Fiber-like capacity High throughput capacity Global presence & network Technical expertise Regional teams Program management Financial strength Long-term commitment Quality assurance Experience Innovation Global Reach Technology 16

Our business – key messages SES is poised to grow its asset portfolio A global fleet of 29 satellites with 8 additional satellites scheduled between now and 2013 Commitment to innovation and new technology demonstrated by SES’ investment in O3b Global coverage in C-band Comprehensive landmass coverage in Ku-band Efficient restoration and back-up capabilities Access to multiple orbital locations enabling further business expansion for customers 957 transponders Global reach, local presence: Princeton, Washington DC, Sao Paulo, The Hague, Accra, Johannesburg, Mexico City, London, Singapore and Sydney In Summary... 17

Business and Financial Models Our Fleet Business and Financial Models

Our interaction with the customers Apartment Building = Satellite ~~~~~~~~~~~~~~~~~~ Apartment transponder

Our interaction with the customers (Model # 1) Straight space segment lease - standard Contract Monthly Payment SES World Skies allocates capacity on the satellite Customer bundles it as part of a VAS Customer may have to share transponder A B C E D F G

Our interaction with the customers (Model # 2) Straight space segment lease – pre-payment Contract Upfront payment for the whole service Beneficial to both customer and satellite provider Usually applicable to full transponder lease Customer uses transponder power and bandwidth with less restrictions A B C E D H F I G

Our interaction with the customers (Model # 3) Condominium approach (hosted payload) Contract (usually long-term) 1 mission belongs to a strategic customer The whole satellite Flexible payment schemes Beneficial to both customer and satellite provider Guaranteed long-term commitment from the customer to the provider and vice versa Design of the satellite to the precise requirements and needs of the customer A

Our interaction with the customers (Model # 3) Condominium approach (hosted payload) Contract (usually long-term) 1 mission belongs to a strategic customer Part of the satellite Flexible payment schemes Beneficial to both customer and satellite provider Guaranteed long-term commitment from the customer to the provider and vice versa Design of the satellite to the precise requirements and needs of the customer A

Our interaction with the customers (Model # 3) Condominium approach (hosted payload) Contract (usually long-term) 1 mission belongs to a strategic customer Part of the satellite Flexible payment schemes Beneficial to both customer and satellite provider Guaranteed long-term commitment from the customer to the provider and vice versa Design of the satellite to the precise requirements and needs of the customer A C B E

Our interaction with the customers (Model # 4) Joint investment (JV vehicle) Contractual agreement on the majority and minority ownership Financial investment CapEx vs. OpEx, cost control Customer participates in the design of the satellite Customer bundles it as part of a VAS Customer have full ownership of the dedicates payload Strategic customers with long-term interest in the market Partnership with financially powerful entities; Stability A B C D E F G

SES Proposal to MegaFon Key Strategic Customers 26 26

SES Proposal to MegaFon Global Strategic Partnerships 2003-2010 What: Lifetime lease on beam with in-orbit redundancy to support Canal Overseas DTH across Africa Year: 2003 –to-current What: Multi-transponder lease with Philippines national telecommunications provider Year: 2008-to-current What: 4 fully or partially leased satellite payloads for DTH services in US, Canada & Mexico Year: 2003 to present What: Sale of S-band payload (IndoVision II) on SES-7 satellite to Indonesia’s #1 Media company and DTH platform Year: 2010 What: 10-year, multi-transponder contract for DTH services to Central America & Caribbean Year: 2010 What: Multi-year, multi-transponder lease to India’s largest Telecommunications company Year: 2010 –to-current What: Multi-million dollar equity stake in next-generation broadband MEO satellite constellation. In partnership with Google, HSBC & Liberty Media Year: 2010 What: Lifetime lease of partial payload to Brazilian satellite operator, Star One, Year: 2005 What: Multi-transponder contract with India’s #1 DTH platform and Media company with over 10 M subscribers Year: 2003 –to-current What: Strategic investment in BSS payload on Yahsat-1A that will support DTH services in the Middle East. A Mubadala-financed company. Year: 2009 What: Strategic partnership for re-deployment of satellite to CAN’s 67 W orbital location Year: 2010 What: Strategic equity stake in South African DTH platform Year: 2009 What: Multi-transponder contract to support Saudi Arabian nationwide banking system Year: 2009 27 27

Thank you! Thank you – any questions?