A 2014 Cause Marketing Program THE 25 th ANNUAL MIX RADIOTHON THE 25 th ANNUAL MIX RADIOTHON for JOHNS HOPKINS CHILDREN’S CENTER Thursday, Feb. 27th and Friday, February 28th MIX Today’s Best Music Presented to client Presented by Account Executive

MIX Radiothon Each Year MIX hosts a Radiothon benefiting the Johns Hopkins Children’s Center. Last year’s event raised over $867,000! This year, Radiothon will be held over the course of 2 days, Feb 27th – 28 th and we have raised more than $14.6 million to date! MIX IS PROUD OF THEIR EFFORTS BENEFITING THE JOHNS HOPKINS CHILDREN CENTER DURING RADIOTHON! MIX Listeners  60% Women, 40% Men  80% are between the ages 18 and 54  72% are homeowners  51% have household incomes of $75,000+  59% have at least one child living at home

WHAT IS THE JOHNS HOPKINS CHILDREN’S CENTER? The Johns Hopkins Children’s center is a 205-bed facility within the Johns Hopkins medical institution. It serves as Maryland’s only acute care hospital for children. Annually, 9,000 patients and 64,000 outpatients are seen by more than 30 pediatric subdivisions of the Children’s Center. No child is ever turned away because of an inability to pay for medical care. The Johns Hopkins Children’s Center provided 5.3 million in charity care last year. In real life terms, corporate sponsorship provides:  Playrooms where children can relax.  Wagons instead of stretchers or wheelchairs for transporting children.  Sleep chairs for parents so they can room with their children. These programs and services help children stay children even when they are fighting for their lives they are fighting for their lives…

A SNAPSHOT OF THE JOHNS HOPKINS CHILDREN’S CENTER  Maryland’s most comprehensive, acute care hospital for children! 85% of patients are from Maryland  Hopkins Children’s is a complete children's hospital within the Johns Hopkins medical campus  9,000 children admitted annually for treatment and care; 65,000 children treated as outpatients; Nearly 30,000 children cared for in the 24-hour Pediatric Emergency Department. The average length of stay is 6.3 days.  40-bed Pediatric Intensive Care Unit serves as the State of Maryland-designated Pediatric Trauma and Burn Center  45-bed (private room) regional Neonatal Intensive Care Unit (NICU), one of only two level-4 NICUs in Maryland  One of only 10 federally funded pediatric clinical research units in the United States  More than 50 research projects funded by the National Institutes of Health to enhance patient care!  Nationally recognized Child Life Department offers children playrooms that are "safe havens" from medical procedures, and calms their fears about illness and hospitalization  212 full-time pediatric faculty and 70 pediatric residents  Special Pediatric Intensive Care Unit (PICU) and Neonatal Intensive Care Unit (NICU) transport programs to facilitate emergency transport of critically ill children and newborns  Affiliated ambulatory sites provide specialized pediatric care around Maryland

ON-AIR SPONSORSHIP Goals  Brand your business with the Johns Hopkins Children’s Center: a leader in medical care that represents excellence in service.  Increase awareness of Your Business by utilizing media included in the program.

MIX GIVES LOCAL BUSINESSES MANY WAYS TO GET INVOLVED IN THIS CAUSE MARKETING PROGRAM... DONATION LINE SPONSOR- Associate your business with the Radiothon via the telephone number listeners use to donate. Each time Maria, Reagan and Jon ask listeners to call in we could be mentioning your company. SOLD KIDS COMEDY CORNER- Local kids tell us their best jokes as we try and some levity to the annual radiothon MIRACLE MOMENTS – vignettes with updates about previous patients and what’s been happening at the hospital that your business can sponsor and associate themselves with. MIRACLE MEAL - An area restaurant will partner with the Radiothon by donating a portion of the proceeds from ‘Miracle Meal’ purchases during the promotional campaign. PURCHASE WITH A PURPOSE- An area retailer can partner with the Radiothon by donating a portion of their proceeds during a special shopping opportunity! MILES/SERVICE FOR SMILES – associate your automotive dealership with one of the largest funding raising events in Baltimore! A donation for each test drive/ auto service and vehicle sold during the month of February “drives” people to the dealership!

AS THE PRESENTING SPONSOR, YOUR BUSINESS RECEIVES :  Top of the hour ID identifying “your company name” as presenting sponsor. The ID will be announced at the top of the hour for 15 hours (5A-7P) each day for 2 days. A total of 30 top of the hour ID mentions throughout the 2 day period.  Inclusion in a minimum of 80 recorded promotional announcements to run the two weeks leading to the Radiothon.  Inclusion in a minimum of 80 recorded promotional announcements on the MIX stream to run the two weeks leading to the Radiothon.  Media campaign which includes:  (53) :30 second commercials to air Monday –Friday 6am-7pm  (20) :30 second commercials to air Sat-Sun 8a-5p  (15) :30 second commercials to air Monday – Sunday 6am – 12mid  (40) :30 second commercials to air on MIX Stream M-F 6a-7p  100,000 impressions through ATF 300x250 banner ads on cbsbaltimore.com  Home Page takeover on Mix 1065.net the week of Radiothon  Logo and hyperlink on the MIX website  Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon TOTAL INVESTMENT: $25,000 net (Includes $2,500 donation made to Johns Hopkins Children’s Center) Accepted and Agreed: _______________________________ Date ___________________________________ Print Name :___________________________________________ Title: __________________________________ Name of Business :_____________________________________ (By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.)

AS THE DONATION LINE SPONSOR, YOUR BUSINESS RECEIVES: Exclusive Sponsorship of the Donation line (Telephone Number) which will air during the Radiothon Inclusion in a minimum of 50 recorded/live promotional announcements to run the two weeks leading up to and including during the Radiothon. Inclusion in a minimum of 50 recorded/live promotional announcements on the WWMX stream to run the two weeks leading up to and including the Radiothon. Media campaign which includes:  (25) :30 second commercials to air Monday –Friday 6am-7pm  (20) :30 second commercials to air Sat-Sun 8a-5p  (15) :30 second commercials to air Monday – Sunday 6am – 12mid (40) :30-second commercials to run on the WWMX Stream. 100,000 impressions through ATF 300x250 banner ads on cbsbaltimore.com Logo on the Radiothon Splash Page located on WWMX’s website. Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon. TOTAL INVESTMENT: $12,500 net $11,300 payable to CBS Radio, $1,200 donation made to Johns Hopkins Children’s Center Accepted and Agreed: _______________________________ Date ___________________________________ Print Name :___________________________________________ Title: __________________________________ Name of Business :_____________________________________ (By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.) SOLD

Kid’s Comedy Corner It’s tough for Maria, Reagan and Jon and our listeners to hear heart wrenching stories about children that need our help! So this year, some kids will put a smile on our faces by cheering us up with some of their favorite jokes! What’s better then…… Q: Why did Dracula get kicked out of art school? A: Cuz all he could draw was blood. Q:: What did the pony say when he coughed? A: Sorry, I’m a little horse… Q: Why do eskimos wash their clothes in tide? A: Because it's too cold out tide! Q: What kind of car does Luke Skywalker drive? A: a Toy-yoda. Q: How much do pirates pay for their earrings? A: a Buccaneer Q. What kind of car does Mickey Mouse's wife drive? A. A minnie van! Q: What did the teddy bear say when he was offered dessert? A: No thanks, I'm stuffed! Your company will have an opportunity to be the exclusive sponsor of the Kids Comedy Corner !

AS THE KID’S COMEDY CORNER, YOUR COMPANY WILL RECEIVE THE FOLLOWING: Exclusive Sponsorship of the Kids Comdey Corner during the Radiothon Inclusion in a minimum of 50 recorded/live promotional announcements to run the two weeks leading up to and including during the Radiothon. Inclusion in a minimum of 50 recorded/live promotional announcements on the WWMX stream to run the two weeks leading up to and including the Radiothon. Name sponsorship of four (4) jokes per day ….. This Comedy Corner is sponsored by (Name of Company) (Total of 8 mentions) Media campaign which includes:  (25) :30 second commercials to air Monday –Friday 6am-7pm  (20) :30 second commercials to air Sat-Sun 8a-5p  (15) :30 second commercials to air Monday – Sunday 6am – 12mid (40) :30-second commercials to run on the WWMX Stream. 50,000 impressions through ATF 300x250 banner ads on cbsbaltimore.com Logo on the Radiothon Splash Page located on WWMX’s website. Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon. TOTAL INVESTMENT: $10,000 (Includes $1,000 donation made to Johns Hopkins Children’s Center) Accepted and Agreed: _______________________________ Date ___________________________________ Print Name :___________________________________________ Title: ________________________________ Name of Business :_____________________________________ (By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.)

MIRACLE MOMENTS MIX will partner with your business to present our “Miracle Moments.” “Miracle Moments” are 30-second vignettes that will highlight the following and more:  Hospital improvements have been made because of Radiothon donations  Stories from parents whose children were treated at JHCC  Stories from children who were treated at JHCC  Stories from doctors and nurses who care for the children To highlight your company, you will have an opportunity to sponsor the Miracle Moments which will highlight the outstanding works of both the Johns Hopkins Children’s Center and your business!

AS THE MIRACLE MOMENTS SPONSOR, YOUR BUSINESS RECEIVES: Exclusive Sponsorship of the Miracle Moments Vignettes which will air during the Radiothon Inclusion in a minimum of 30 recorded/live promotional announcements to run the two weeks leading up to the Radiothon. Inclusion in a minimum of 30 recorded/live promotional announcements on the WWMX stream to run the two weeks leading up to the Radiothon. Sponsorship of 8 Miracle Moments vignettes over the two day Radiothon. Example: This Miracle Moment was brought to you by “your company” (name only)  Media campaign which includes:  (15) :30 second commercials to air Monday –Friday 6am-7pm  (10) :30 second commercials to air Sat-Sun 8a-5p  (15) :30 second commercials to air Monday – Sunday 6am – 12mid (40) :30-second commercials to run on the WWMX Stream. Logo on the Radiothon Splash Page located on WWMX’s website. Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon. TOTAL INVESTMENT: $7,500 net (Includes $1,000 donation made to Johns Hopkins Children’s Center) Accepted and Agreed: _______________________________ Date ___________________________________ Print Name :___________________________________________ Title: __________________________________ Name of Business :_____________________________________ (By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.)

AS A MIRACLE MEAL SPONSOR, YOUR BUSINESS RECEIVES: Inclusion in a minimum of 20 recorded/live promotional announcements to run the week prior to your event. Inclusion in a minimum of 20 recorded promotional announcements on the WWMX stream to run the week prior to your event.  Media campaign which includes:  (10) :30 second commercials to air Monday –Friday 6am-7pm  (6) :30 second commercials to air Sat-Sun 8a-5p  (10) :30 second commercials to air Monday – Sunday 6am – 12mid (40) :30-second commercials to run on the WWMX Stream. Logo on the Radiothon Splash Page located on WWMX’s website. Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon. TOTAL INVESTMENT: $5,000 net (Includes $1,000 donation made to Johns Hopkins Children’s Center) Accepted and Agreed: _______________________________ Date ___________________________________ Print Name :___________________________________________ Title: __________________________________ Name of Business :_____________________________________ (By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.)

AS A PURCHASE WITH A PURPOSE SPONSOR, YOUR BUSINESS RECEIVES: Inclusion in a minimum of 20 recorded/live promotional announcements to run the week prior to your event. Inclusion in a minimum of 20 recorded promotional announcements on the WWMX stream to run the week prior to your event.  Media campaign which includes:  (10) :30 second commercials to air Monday –Friday 6am-7pm  (6) :30 second commercials to air Sat-Sun 8a-5p  (10) :30 second commercials to air Monday – Sunday 6am – 12mid (40) :30-second commercials to run on the WWMX Stream. Logo on the Radiothon Splash Page located on WWMX’s website. Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon. TOTAL INVESTMENT: $5,000 net (Includes $1,000 donation made to Johns Hopkins Children’s Center) Accepted and Agreed: _______________________________ Date ___________________________________ Print Name :___________________________________________ Title: __________________________________ Name of Business :_____________________________________ (By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.)

AS A MILES FOR SMILES SPONSOR, YOUR BUSINESS RECEIVES: Inclusion in a minimum of 20 recorded/live promotional announcements to run the week leading up to your event. Inclusion in a minimum of 20 recorded promotional announcements on the WWMX stream to run the week leading up to your event. Inclusion in one Blast to 16,000 MIX listeners to promote the event  Media campaign which includes:  (22) :30 second commercials to air Monday –Friday 6am-7pm  (15) :30 second commercials to air Sat-Sun 8a-5p  (10) :30 second commercials to air Monday – Sunday 6am – 12mid (40) :30-second commercials to run on the WWMX Stream. Logo on the Radiothon Splash Page located on WWMX’s website. Inclusion in a minimum of 20 pre-recorded thank you messages to air the week after Radiothon. TOTAL INVESTMENT: $10,850 net $9,850 payable to CBS Radio, $1,000 donation made to Johns Hopkins Children’s Center Accepted and Agreed: _______________________________ Date ___________________________________ Print Name :___________________________________________ Title: __________________________________ Name of Business :_____________________________________ (By signing and returning to WWMX, your business agrees that upon notification of acceptance by WWMX, this shall be a binding agreement and all advertising subject to the terms and conditions of WWMX’s standard advertising sales agreement, exclusive of the termination provision thereof.)