Presentation on theme: "The YMCA and You THE POWER OF PARTNERSHIP. 2 Largest child care provider America's leading swim instructor Largest youth sports organization 20.2 million."— Presentation transcript:
2 Largest child care provider America's leading swim instructor Largest youth sports organization 20.2 million members nationwide 9.5 million members under the age of 18 WHERE AMERICA PLAYS
3 From urban areas to small towns, YMCAs are at the heart of community life in the United States with 42 million families and 72 million households located within three miles of a YMCA. There are 2,617 YMCAs in the United States, serving 10,000 communities Americas oldest and largest community-based social service organization and charity*. Source: 2005 YMCA of the USA Statistical Summary (available on www.ymca.net) More than 560,000 Volunteers 42% of Americans are YMCA Alumni *For a third consecutive year, YMCAs have occupied the #1 position in the prestigious Nonprofit Times Top 100 ranking of American non-profits.
4 The YMCA is the inventor of basketball, volleyball and racquetball. The Y created Fathers Day and is one of the innovators of camping as we know it today. YMCA Activate America is changing the way community organizations work together to support the health of the whole community. A HISTORY OF INNOVATION
5 THE POWER OF THE YMCA BRAND 97% of Americans recognize the YMCA brand 85% say the Y offers quality programs 82% associate the Y with health/fitness, and after-school programs 78% associate the YMCA with sports 75% Americans believe the Y is an organization, and a charity, they wish to support. 91% believes the Y understands kids
6 OUR MISSION To put Christian principles into practice through programs that build healthy spirit, mind and body for all.
7 OUR IMPACT The YMCA touches the lives of _________ individuals in the _________ region annually. ____ branches ____ child care sites ______ employees YMCA programs affect the lives of children, adults, and families in every community in our region. ______ of our ______ participants receive scholarship assistance, meaning no one is turned away for inability to pay for YMCA services.
8 _______ facility members ________ program members YMCA BY THE NUMBERS Preschool (1-5):__% Elementary (6-11):__% Jr/Sr High (12-17):__% Yg Adult (18-29):__% Adult (30-54):__% Adult (55-64):__% Older Adult (65+):__% More than _______ strong!
9 OUR REACH Insert map of your service area here
10 The Strong Kids Campaign is an annual fundraising effort mounted by the YMCA to raise funds to improve the health and well-being of thousands of children who may otherwise not have the opportunity to participate in YMCA youth programs and services. YMCA Strong Kids Campaign funds will be directed toward scholarships for children to participate in the YMCAs outstanding program offerings in _________________________ (counties, states, cities or other regional identifiers).
11 WHY ARE WE SEEKING SPONSORS? To raise awareness of the YMCA mission To encourage YMCA membership, volunteerism and involvement To generate funding in support of advancing the YMCA in our area.
12 WHY SPONSOR? The YMCA seeks qualified corporate partners who wish to strengthen the community they live in, one child at a time: Improve quality of life for community members Assist in meeting vital community needs Provide human and capital resources to YMCAs that may be helping employees and their families Build employee morale and engagement Enhance the impact of financial contributions already directed into the community Create a strong community the YMCA way
13 WHY SPONSOR? Advertising opportunities Cause-marketing initiatives Web initiatives Public relations Special events YMCA direct grant opportunities
14 PROGRAM UNDERWRITING OPPORTUNITIES OPPORTUNITIES Resident and Day Camp programs YMCA Childcare programs YMCA Adult Fitness programs YMCA Youth Sports programs YMCA Active Older Adult programs Financial Assistance The YMCA offers a unique and compelling set of assets that can be leveraged to develop mutually beneficial marketing platforms. BENEFITS Branded activities Branded promotion In-branch signage Area-wide marketing opportunities Cause-related marketing opportunities around scholarship program Special events, including YMCA Healthy Kids Day and Youth Sports Events
15 PROGRAM UNDERWRITING OPPORTUNITIES Sponsor safety-related opportunities such as car seat installations at all YMCA Healthy Kids Day events, or teach car safety, travel safety, camping safety, etc. Recognition in ________ program brochures mailed ______ times a year. Recognition on website Signs at Healthy Kids Day events at ______ YMCA branches. YMCA Healthy Kids Day A community-based event that celebrates healthy living and encourages families to embrace a more active lifestyle.
16 PROGRAM UNDERWRITING OPPORTUNITIES Benefits include: Front-page website placement Radio/Print ads Acknowledgement in Annual Report On-site visibility at ___ city- wide special events Logo on camping t-shirts Logo on all camping materials Official Sponsor of YMCA Kids Programs $__________
17 PROGRAM UNDERWRITING OPPORTUNITIES Benefits include: Front-page website placement Radio/Print ads Acknowledgement in Annual Report On-site visibility at ____ city-wide special events Logo on all YMCA After School materials Official Sponsor of YMCA After School Programs $_________
18 PROGRAM UNDERWRITING OPPORTUNITIES Benefits include: Front-page website placement Radio/Print ads Acknowledgement in Annual Report On-site visibility at ___ city- wide special events Logo on camping t-shirts Logo on all camping materials Official Sponsor of YMCA Camping $________