Think differently to lead more effectively

Thank you to our supporters The ECLF is made possible thanks to the generous support of our sponsors:

The ECLF team Bruce MacMillanMPI’s President and CEO Katie Callahan-Giobbi Executive VP, MPI Foundation & Chief Business Architect Didier ScailletVP Global Development Antonio DucceschiDir. Sponsorship and Partnership Development Joyce DogniezDirector of Operations, EMEA Miranda van BrückChapter Business Manager, EMEA Hannah PattisonManager of Events, EMEA Bianca ManteuffelManager Member Services, EMEA Ed SimeoneExecutive Producer, FusionProductions Carole McKellarManaging Director, The RFB Group Kevin CottamInspirational coach at Aspire4excellence

Agenda Friday 17h30Welcome & introduction 17h45Get to know each other 18h00A conversation with Bruce MacMillan 19h15Introduction Re-imagination 19h30Diamond cocktail reception 20h15Dinner

Think differently to lead more effectively

Kevin Cottam Kevin J. Cottam, B.Sc.,ACC Inspirational coach, Aspire4excellence Victoria, BC, CANADA “Be the Change you Want to See in the World”. Mahatma Gandhi

Musical Ice Breaker What is your name? What MPI chapter are you from? What is/are the reason(s) you are involved as a chapter leader? What makes you laugh?

Think differently to lead more effectively

A Conversation with Bruce MacMillan EVOLVING from Association to Global Community Co-Creating to Ensure Success

A Conversation with Bruce MacMillan Our vision: Build a rich global meeting industry community

A Conversation with Bruce MacMillan Our mission: Make our members successful by building human connections to: - Knowledge/Ideas - Relationships - Marketplaces

A Conversation with Bruce MacMillan CONNECTING PEOPLE

A Conversation with Bruce MacMillan Evolve from Association to Global Community Deploy programs, knowledge platforms and brand architecture to align with vision Re-imagine Business Relationships with Chapters Invest in chapters to create channel partnerships around community results Elevate the Member Conversation and Experience Elevate programs and services to a higher level of experience and business return Build a Great Organization Create a remarkable culture and structure Strategic Imperatives:

Evolve from Association to Global Community Deploy programs, knowledge platforms and brand architecture to align with global vision

FROM BLUE OCEAN  Co-CREATION

Think Different

Re-Imagine

Think Different

Co-Creation

Service development “Passive” Customers MPI Suppliers Marketing Channels Historically, MPI has thought of itself as designing, and marketing competitive products and services … Branding … and most of our functions and processes may have been focused on creating an “inside-out” efficiency Passive Customers Tools development

MPI is redesigning itself to invite the experience of its members/customers to be “co-created” between them and MPI MPI members/clients MPI EXPERIENCE Points of customer interaction Back room

Wikipedia: Building knowledge through a community

eBay as marketplace community

Community Co-Creation Model THE RESOURCES NETWORK THE ISSUE NETWORK MPI FUNCTIONING LIKE eBAY ISSUES SURFACED BY MEMBERS SOLUTIONS DEVELOPED UNDER THE LEADERSHIP OF MEMBERS MPI FROM ASSOCIATION TO COMMUNITY

Blue Ocean

Co-Creation

Community

MPI’s Global Community

Community Value Proposition No more “ one size fits all ” – less command and control Fewer barriers to entry Participate in multiple communities that YOU create Co-created education opportunities and conferences Co-created publications

WHAT DOES SUCCESS LOOK LIKE?

Think differently to lead more effectively

Focus for Saturday Value to a European chapter member means ___________ A chapter and a leader delivers this value by _________ To provide this value as a chapter leader in Europe, I need _________ Success is _________ Success is measured by _______ ____________ would be a great reward and recognition for me as a chapter leader for the chapter to achieve success ____________ would be a great reward and recognition for my chapter to achieve success I believe that...

Think differently to lead more effectively

Agenda Saturday 08h30Start of forum 09h00Re-imagination session 10h00Lavazza coffee break 10h15Re-imagination continued 12h30Lunch 14h00Re-imagination continued 16h00End of Saturday forum 16h30Gather in lobby for off-site program

Enjoy the Diamond cocktail !! !! Drinks & dinner time !! Kindly sponsored by:

Think differently to lead more effectively