1. 1 NL Businessplan 2009-2011 Board Retreat 8 June 2009

2. 2 MISSION-VISION Build a rich global meeting industry community Make our members succesful by building connections to Knowledge, Relationships, Marketplace Build a great organisation Evolve from Association to Global Community Reinvent Business Relationship with Chapters Elevate the Member Conversation and Experience

3. 3 FOCUS Attendance Satisfaction Engagement

4. 4 BRANDING Pride is Key We must be self confident Proud organisation Professionalism Dedication Ambition

5. 5 METRIC METRICS - Net member growth –METRICS - Retention 85% –METRICS - Net Member growth 10% METRICS - Chapter Membership satisfaction –Satisfaction 7,5 average out of 2 surveys METRICS - Engagement Participation METRICS - Chapter Financial Management

6. 6 Education Year Programme in time Different levels of education Regional spread Quality of sessions GET CONNECTED programme Certificate of attendance --> CEU credits

7. 7 Membership Value –What's in it for me? –Membershipnumber is an aim/target –Focus on the bosses/CEO to sell the added value –Proof of value of membership –Added value: who is paying for the membership? If member would have to pay himself, would he stay? Attendance Satisfaction –Manage expectation for new members Engagement of members Commitment of members –Ambassadors' club –bring your boss programmes –Bosses lunch

8. 8 Students/Scholarship Scholarship programme –Launch of the first programme with other schools –Involve Unversities –One programme make it work and copy Faculty –Faculty commitment –MPI supporting faculty exchange internationally –Faculty ambassadors of MPI Students –Every hotelschool student knows MPI –Student engagement to life time membership –Support guest lecturers given by MPI members MPI Endorsement of hotelschools

9. 9 Sponsorship Plan –Long term sponsorship –Focus on benefits for sponsors –Cash is King: every deal must be partial in kesj –Redefine sponsorship plan –Make sponsorship more professional Int'l –Use EMEA Sales, Antonio Ducceschi –Presence somehow at different (NAT/INT) Trade Fairs - Sponsor to arrange clothing (orange) –Look for Int'l sponsors

10. 10 Marketing/Communication Positioning is key –Increase brand awareness –Communicate what MPI stands for –Marcom must match with what we do –The business of meetings instead of Meeting business –Position as a marketing club vs. hospitality –MPI is perceived as the voice of the meeting industry of the NL –Internal branding Improve quality internal communication - CDT - More interaction and exchange - Handbook Marketplace –Use int'l platform of MPI –Facilitating members to sell their products –Introduce and promote BUY MPI/MARKETPLACE/EDUCATION

11. 11 Marketing/Communication (2) Exposure –Maximum and quality exposure –Larger presence of the Dutch Chapter internationally –Higher brand awareness –Communicate MPI –Create presence and visibility internationally

12. 12 General/Finance Visualize in kind Sponsorship –Budget must be made out of gross values Professionalisation –MPI's construcion with the ED is working seamlessly