1. Education Events ARE Your Bu$ine$$ Presented by Tammy Koçkaya, CMP, CMM July 31, 2015

2. “In my experience…” Events industry role credentials: -President Elect for Potomac -Former VP Finance -Former VP Education -Former Board Director Leadership -Member, MPI Chapter & Member Advisory Council -Chapter Liaison, MPI Global Foundation Board of Trustees -Associate Director Events & Meetings KPMG – Mid-Atlantic/Southeast Passionate about: -Coaching, training, mentoring, onboarding -Professional and leadership development -Doing what I can for those around me to be the best they can be -Developing high-functioning teams and business professionals -Advancing our industry through volunteer engagement

3. MPI Potomac $napshot 41% Suppliers 53% Planners 765 members $20,400 Registration Income Target $10,000 Speaker Budget

4. Potomac Revenue $ources

5. $uccess $trategies and Table Discussion

6. $trategy #1 Understand your chapter’s financials and the role the education team plays in financially advancing and/or sustaining the chapter. Set registration goals for each event to include participant counts AND revenue.

7. $trategy #2 Everything is for $ALE! Just like member recruitment and retention is everyone’s job, so is identifying sponsorship opportunities.

8. $trategy #3 Work with the membership division to determine areas of greatest content need based on retention issues and feedback received during renewal outreach.

9. $trategy #4 Develop a strategic, solid, yet flexible education plan for the next 18 months using feedback received from ALL of your members. Educate UP…not down. Create communities.

10. $trategy #5 Try something new and take a risk, whether that be a new registration model, sponsorship opportunity, controversial topic, session format, partnership with a competing organization…you name it, try it!

11. Education and Financial Succe$$ “If it isn’t broken…” “Fix it anyway!” Targeted Education Creative Sponsorship Set Financial Goals Strive for Quality Traditional Approach Uninformed Calendaring

12. Questions and Comments?

13. Your A-HA Moment

14. Thank You Tammy Koçkaya, CMP, CMM tkockaya@kpmg.com 703.598.0571 mobile