Creative Britain: New Talents for a New Economy The UK strategy for the Creative Industries Will Calladine, Project Manager, Creative Economy Programme

Department for Culture, Media and Sport Improving the quality of life for all “Now is the time to recognise the growing success story that is Britain’s creative economy and build on it. The creative industries must move from the margins to the mainstream of economic and policy thinking…” Andy Burnham, Secretary of State for Culture, Media and Sport in the foreword to Creative Britain

The Creative Industries and their contribution to the UK economy

Department for Culture, Media and Sport Improving the quality of life for all What are the Creative Industries? Advertising Architecture Arts and antiques Crafts Design Designer Fashion Film Music Performing Arts Publishing Software and Computer Services TV and Radio Video and Computer Games. There are 13 Creative Sectors The creative industries are those industries that are based on individual creativity, skill and talent. They are also those that have the potential to create wealth and jobs through developing intellectual property – the UK definition

Department for Culture, Media and Sport Improving the quality of life for all Creative Industries contributed 6.4% to GVA in 2006

Department for Culture, Media and Sport Improving the quality of life for all There were 157,400 creative businesses in the UK in 2008

Department for Culture, Media and Sport Improving the quality of life for all Creative employment totalled £1.9million in 2007

Department for Culture, Media and Sport Improving the quality of life for all Creative Exports have risen from under £10bn in 2000 to £16bn in 2006

The evolution of a strategy

Department for Culture, Media and Sport Improving the quality of life for all 2001 Creative Industries Mapping Document updated 1998 First Creative Industries Mapping Document published 1997 Creative Industries Task Force Established Evolution of a Strategy – Stage 1 Outputs Put “creative industries” into Government vocabulary Established evidence base for Creative Industries Recognised contribution of Creative Industries to the UK Economy

Department for Culture, Media and Sport Improving the quality of life for all Industry engagement and sectoral analysis 2005 Creative Economy Programme established Evolution of a Strategy – Stage 2 Outputs Dedicated Government programme Industry cooperation and input Work Foundation report 2007 Securing cross- government support and development of strategy

Department for Culture, Media and Sport Improving the quality of life for all 2008 publication of Creative Britain Evolution of a Strategy – Stage – Implementation Outputs Publication of strategy document Wide support from Government and stakeholders Establishment of implementation programme

The Creative Britain Strategy

Department for Culture, Media and Sport Improving the quality of life for all “This strategy is intended to help more people discover and develop their talents and to use those talents to build a dynamic and vibrant society, providing entertainment alongside opportunity…It is also intended to make it easier for creative people to build on their success.” Gordon Brown in his forward to Creative Britain

Department for Culture, Media and Sport Improving the quality of life for all Creative Britain - Ambition The Creative Britain strategy aims to: Unlock creative talent Turn talent into jobs Support research and innovation Help creative businesses grow and access finance Foster and protect intellectual property Support creative clusters Make the UK the World’s Creative hub Keep pace with developments in the creative economy

Department for Culture, Media and Sport Improving the quality of life for all Creative Britain - Commitments Find your Talent programme for children 5,000 creative apprenticeships in the creative industries Two innovation funds worth in excess of £18m Creative Industries Technology and Innovation Network Action on illegal file sharing and raising awareness of IP World Creative Business Conference – C&binet Creative Britain sets out 26 commitments to meet these ambitions. Government, industry and other stakeholders are implementing a wide-range of projects, including:

From the Page to the Stage… Implementing the strategy – 2008 and beyond

Department for Culture, Media and Sport Improving the quality of life for all Partnership is key… Apprenticeships DCMS DIUS Training Provider s SSCs NDPBs Employers CEP

Department for Culture, Media and Sport Improving the quality of life for all Progress on delivering commitments 18 of the 26 commitments are either underway or completed Three school-based pilot projects relating to talent and IP launched £10m in R&D grants for the Creative Industries have been made by the Technology Strategy Board Creative Industries Technology and Innovation Network established. Arts Council have integrated strategy into their work We have consulted on illegal file-sharing and ran a Fake Free London campaign in December 2008 Local and regional partners are delivering the aims of Creative Britain at a local and regional level

Department for Culture, Media and Sport Improving the quality of life for all Progress – Digital Britain Broadband Universal Service commitment – 2mb by 2012 Rights Agency to bring industry together to agree how to provide incentives for legal use of copyright Original UK Content – Consider changes to ensure future supply of high quality content Ambition for a National Media Literacy Plan

Department for Culture, Media and Sport Improving the quality of life for all Progress – City of Culture Liverpool’s tenure as European City of Culture 2008 was a catalyst for physical regeneration but also for regenerating belief, hope and human spirit. Prime example of why it is important to sustain cultural investment, even in an economic downturn We are taking forward an idea to have a British City of Culture

Department for Culture, Media and Sport Improving the quality of life for all Upcoming milestones Spring 09 Cracking Ideas exhibition at the Science Museum will start later this month New £5m R&D funding cycle due to commence A report highlighting best practice in business support for creative businesses will be published by the end of April Summer 09 A tool-kit for boosting the creative economy at a local level will be published in early July The findings of research into higher education and the creative industries will be published

Department for Culture, Media and Sport Improving the quality of life for all An international forum for creativity and business 25 Ambassadors of international standing from the Creative Industries First event to be held in October 2009 Further details to be found at

Department for Culture, Media and Sport Improving the quality of life for all Strategic challenges and the future for Creative Britain Keeping the strategy up-to-date Build on success Stakeholder engagement National, regional and local balance Measuring the impact Recession 2009 to 2011 and beyond

Department for Culture, Media and Sport Improving the quality of life for all Keep in Touch Alastair Findlay Programme Manager (and lead on Access to Finance and UK as World Creative Hub) Will Calladine Project manager (IP and Creative Clusters) Tim Scott Project Manager (Skills and Research and Innovation)