1. Driving Innovation Connect & Catalyse The Cultural – Creative Industries Contemporary & Future Challenges Sian Brereton 24 th February 2010

2. Driving Innovation Introduction to the Technology Strategy Board Connect & Catalyse National innovation agency Support, encourage & promote technology driven innovation  Business growth  Improve quality of life  Economic success for the UK Provide thought leadership at a market & technology level Address big, complex societal challenges We deliver by: Enabling knowledge exchange Supporting partnerships between businesses & academia Stimulating innovative R&D projects Encouraging innovative public procurement Promoting European collaboration  Developing an environment where innovation can happen

3. Driving Innovation Focus for Today

4. Driving Innovation Programme Milestones to Date March 08 - £10m “Exploiting Digital Technologies” call June 08 Creative Industries KTN March 09 - £5m “Accessing & Commercialising Content” call July 09 Creative Industries Strategy Launch 99 x £15k feasibility studies 43 x £50k fasttrack projects 22 x £150 - £900k large R&D  382 companies 9 x £50k fasttrack projects 9 x £230 - £970k large R&D

5. Driving Innovation Segmentation Strategy Manual Physical Digital Crafts Art & antiques Architecture Design Publishing (incl. e- publishing) Music (incl. live music) Advertising (incl. display & search) Radio & TV Film Computer games Artefact Content Service Creative process Output Focus sectors Social media Performing arts Technology-aided

6. Driving Innovation Creative Industries Strategy Themes for Future Investment Metadata & content infrastructure development Interoperability & cross platform convergence Exploiting emergent opportunities Knowledge sharing & multidisciplinary collaboration

7. Driving Innovation Vision for Digital Britain “For all participants in Digital Britain to benefit fairly from creation, distribution and consumption of digital content” Investment of £30m over 3 years

8. Driving Innovation Focus Economics of the network Technologies and models for a sustainable provision of network services Access, protection & empowerment Security, privacy, trust and usability for the consumer Economics of content and services Business models and tools to create value Digital Test Bed

9. Driving Innovation Digital Testbed An experimental environment simulating Internet of the future Comprising enabling technologies –Data tracking, micropayments, network control With thousands of real consumers For businesses to try out: –new services –new technologies & equipment –new business models, Expected to go live winter 2010

10. Driving Innovation An Opportunity to test & explore.. Responses to new offers & services New business models New routes to market Dynamic audience interaction New operating practices Mechanisms to build cooperation across the value chain The business case for investment New mechanisms for public service delivery Without cannibalising existing commercial offers

11. Driving Innovation Three ways to get value from the Testbed... 1.Develop and run your own trials 2.Collaborate with others and compete for grant funding to develop new ideas 3.License your content for access by innovative applications developers

12. Driving Innovation Knowledge Transfer Partnerships

13. Driving Innovation Company Benefits from KTP Benefits per Associate project: Annual profit up ~ £230k Investment in plant & machinery > £190k New jobs created ~ 3 Company staff trained ~ 15 New research projects initiated ~ 3 Commercial benefits from application of IP ~ 20% 62% Associates employed by host company

14. Driving Innovation Knowledge Base Partner Company Partner Partnership objective Lincoln,InterfloraTo develop web based animated media assets and associated management system. University of the Arts Philips Electronics To develop and specify a screen-based interactive software tool to facilitate communication between different functions of the company StrathclydeGlasgow Cultural Enterprises Limited To develop a strategy and capability to record, produce, archive and broadcast a range of events BangorThe Royal Liverpool Philharmonic To create and implement a capability to facilitate analysis, processing and broadcasting of filmed performances London South Bank Key20 MediaTo create an in-house film production capability replacing the company’s reliance on third parties St Andrews,Scottish ScreenTo develop marketing and business models for the film industry in the digital age. Salford,BBCTo develop and embed a validated methodology for the assessment of website usability for pre-school children using eye tracker Technology

15. Driving Innovation To find out more.. The Technology Strategy Board www.innovateuk.org www.innovateuk.org The Creative Industries Programme Sian.Brereton@tsb.gov.uk Sian.Brereton@tsb.gov.uk The Creative Industries KTN www.creativeindustriesktn.org www.creativeindustriesktn.org Knowledge Transfer Partnerships www.ktponline.org.uk www.ktponline.org.uk