1. Research on the Cultural and Creative Industries of UK
Li Wenbo(Robert )
5 February 2015
CLL, The University of Warwick

2. Why choose creative Industry? The creative industries in UK
CONTENT
Why choose creative Industry?
The creative industries in UK
The Enlightenment> applying British experience to the development of the creative industry to China

3. Why Choose Creative Industry?
China has rapidly developed for more than 30 years.
The major issues:
Advances the readjustment of economic structure
Speed up economic development transformation

4. Why Choose Creative Industry?
The creative industry has gradually become a hot topic
The major advantages :
The High development speed(5%,daily 22 billion UA dollars in world)
High value-added
Strong integration(Economy, culture and technology)
Low consumption & Low pollution

5. The home of the industrial revolution
Why Choose UK?
The UK is
The home of the industrial revolution
The birthplace of the creative industry

6. creative services type
Why Choose UK?
Up to now, the creative industry has become the second largest industry in UK
The British industry economy
manufacturing type
creative services type

7. Why Choose UK?
The UK’s creative industries are recognised as world leaders around the globe
The UK
world factory
world creative center

8. The creative industry in UK
The definition of the creative industries
individual creativity, skill and talent
potential for wealth and job creation
generation and exploitation of intellectual property

9. The creative industry in UK
The main field of the creative industries
comprising thirteen industries
publishing
music
art
film
advertising
software
design
interactive leisure games software......

10. The creative industry in UK
The UK creative industry development background
In 1998
Developed at a low speed
Consumed lots of energies
Produced serious pollutions
A new economic growth point
Creative industries came into being!

11. The creative industry in UK
The creative industry development mode in UK
The strong support from the government
Released the creative industries agenda
Established a national “creative industries committee”
Local governments set up local agencies
Purchases services from intermediary organizations
Improve the international exchange

12. The creative industry in UK
The systematic sorting of industry sectors
Creative industry
Technical enterprise
Product manufacturer
Intermediary organizations 2

13. The creative industry in UK
Pay attention to the cultivation of creative talents
Long-term, systematic training plan of creative talents
The first-class specialized education institutions
Set up research results transformation, skills, and entrepreneurs training team

14. The creative industry in UK
Attach great importance to the protection of intellectual property rights
Made the perfect intellectual property legal protection system
The law enforcement is fair and impartial
The State Intellectual Property Office formed an Anti-intellectual property crime groups

15. The development and contribution of creative industry in UK
The late 20th century, the UK transformated from "industrial economy" to "service economy"
The creative industry has gradually become the "new favorite" of Britain's economic development
After Blair and his cabinet took office in 1997, they quickly launched the "new Britain" plan
Set up Department of Culture, Media and Sport, and Creative Industries Task Force was established under the DCMS

16. The development and contribution of creative industry in UK
GVA (£m)
Creative Industries Group
2008
2009
2010
2011
2012
2013
Advertising and marketing
8,347
6,967
6,840
8,128
9,339
10,248
Architecture
3,565
3,205
2,638
3,235
3,497
3,592
Crafts
195
218
268
264
248
172
Design: product, graphic and fashion design
1,856
1,886
2,049
2,504
2,500
3,094
Film, TV, video, radio and photography
8,222
6,296
7,973
9,987
9,821
9,308

17. The development and contribution of creative industry in UK
Creative Industries Group
2008
2009
2010
2011
2012
2013
IT, software and computer services
26,018
26,403
26,991
27,672
30,552
35,073
Publishing
9,255
8,968
9,580
9,286
9,624
9,938
Music, performing and visual arts
3,740
3,779
3,434
4,184
4,581
5,453
Total
61,145
57,618
59,753
65,180
70,012
25.8%
76,909
UK Total
1,368,717
1,345,046
1,400,684
1,441,598
1,475,948
11.4%
1,525,304
Percentage share of UK Total
4.47%
4.28%
4.27%
4.52%
4.74%
5.04%

18. The development and contribution of creative industry in UK
Changes in GVA indexed to 2009=100

19. The development and contribution of creative industry in UK
Creative industry GVA growth rate compares with UK GVA growth rate

20. The development and contribution of creative industry in UK
GVA of the ‘IT, software and computer services’ group steadily increased between 2008 and 2011, before rising quickly between 2011 and 2013.
It was £35.1bn in 2013, accounting for 45.6 per cent of GVA in the Creative Industries.

21. GVA of the Creative Industries and Blue Book Sectors
Blue Book Sector or Creative Industries
Percentage Change in GVA between 2012 & 2013
Percentage Change in GVA between 2008 & 2013
Creative Industries
9.9%
25.8%
Total professional and support
5.9%
15.1%
Real estate activities
5.0%
28.8%
Distribution, transport, hotels and restaurants
4.5%
10.4%
Construction
4.1%
2.7%
Other services
3.5%
18.1%
Information and communication
2.9%
7.5%
Finance and insurance activities
2.4%
13.1%
Government, health and education
1.3%
11.3%
Production
0.9%
1.2%
Agriculture, forestry and fishing
-0.6%
9.4%
UK Economy Total
3.3%
11.4%
Creative industry compares to UK GVA

22. The enlightenment from UK creative industries
Strengthen forward-looking planning and guidance
Make forward-looking industry planning according to the different group of industry
Develop the policy guidance for future
Optimize the internal and external environment
Focus on "IT, software and computer services" group development

23. The enlightenment of UK creative industries
Increase the intensity of creative industry talents training
Incorporate the creative industry talents into the talent training plan
Train and introduce the planning personnel, cultural brokers and intermediaries talents
Hold more creative exhibition, exposition, and forum, open free more museums and art galleries 2

24. The enlightenment of UK creative industries
Provide policy supports for funding, taxation, investment and financing
Found a development fund for creative industries
Apply certain incentives in investment, financial, taxation, import & export and talent training policies
Give tax exemption and deduction, soft loan, and guaranty for important creative enterprises and projects
Guide social capitals to join in creative industries

25. The enlightenment of UK creative industries
Strengthen the protection of intellectual property right
Enhance the recognition to the importance of intellectual property right protection
Improve the legislation of intellectual property law
Focus on the enforcement of protection law
Create a standard, healthy, and orderly external environment for the creative industries 4

26. The enlightenment of UK creative industries
Promote the integration of industry chain
The integration of culture and economy, the combination of advanced manufacturing and modern service industry
Build a complete creative industry chain(creative\manufacture\technology\market)
Build and improve a public service platform for the creative small and medium-sized enterprises

27. The enlightenment of UK creative industries
Build own brands and emphasize on localization
Re-develop and re-create creative products according to main international market requirements
Social and economic value for creative industries export
Promote Chinese culture, let the world know China, and improve China's international competitiveness

28. Conclusion
China has relatively poor natural resources, a large population, and absolutely rich cultural resources
To develop creative industries is a wise move to play up strengths and avoid weaknesses
Grow fast, help other industries' upgrading and accelerate the optimization of industrial structure
China's economic development transformation will find a better way by the development of creative industry

29. THANK YOU !