1. - Sustaining creative diversity through cultural goods and services - A UNESCO Pilot Project 2002 - 2007

2.  UNESCO priorities include... Promoting participation in the knowledge society through equitable access, capacity-building and sharing of knowledge Recognizing and safeguarding cultural diversity together with the observance of human rights Eradicating poverty and contributing to sustainable development

3.  This presentation will... Describe partnerships in the Global Alliance Highlight the necessity for a Global Alliance Outline the Global Alliance Project

4.  What are "cultural industries"? Protected by copyright What kind of content? — Industries related to the creation, production and commercialisation of content that is intangible and cultural in nature — Good or service

5.  Cultural industries include... Audio-Visual (Film, TV, Videos, Records, Cassettes, CDs) Publishing (Books, Magazines, Newspapers) Crafts & Design (Furniture, Decorative Arts, Fashion) Multimedia (Graphic Arts, Software, Games)

6.  Because they can: Express identity Nurture belonging Build confidence Encourage free flow of ideas Facilitate mutual understanding Cultural industries are important...

7.  Create jobs Generate income and revenue Reduce poverty Foster innovation Because they can: Cultural industries are important...

8.  World Trade of Cultural Hardware (in mn US$), 1980-1998 Cultural industries are important... Because they are a central pillar of domestic and internationa l economies

9.  Cultural industries are important... Because they are a central pillar of domestic and internationa l economies In $US billions $

10.  As major contributors to both economic prosperity and identity, cultural industries play an integral role in sustaining DIVERSITY Cultural industries are important...

11.  E-commerce Economies of scale Freer movement of goods and services Technological convergence Globalization...

12.  Offers societies unprecedented opportunities to expand their cultural industries Globalization...

13. …and inequalities Increasingly imbalanced trade flows Cheaper, faster, and easier ways to produce and obtain pirated works Intensified demand for particular products over others There are also new challenges

14. …not everyone benefits equally As a result... Technological gaps that affect countries’ abilities to participate in global markets Local industries must compete with cheaper, pirated products

15. As a result... 2/3 of humanity is excluded from constructing the information society …not everyone benefits equally

16.  Are concentrated amongst only a few countries Cultural Imports Cultural Imports and Exports...

17.  Major Exporters of Cultural Goods- Summary for Main Countries Are concentrated amongst only a few countries

18.  Corporate giants emerge In 1999-2000, total turnover of the seven major media conglomerates exceeded $133 billion

19.  The Global Alliance Ensure that diversity flourishes Counter homogenizing trends Support local communities for Cultural Diversity

20. Two Pillars: Strengthen Cultural Industries Prevent Piracy UNESCO

21.  Enhance cooperation

22.  How to become a partner Two ways to become a partner in the Global Alliance 2. Contribute to a dedicated fund 1. Participate in a project that furthers the Alliance mission, strategy, and goals

23.  Projects... Offer solutions to local challenges related to the creation, production, and distribution of diverse cultural goods and services Enhance cooperation between sectors Provide resources, training, or expertise Broaden local development capacity Increase awareness of local opportunities

24.  The dedicated fund... Finances the development of policies and infrastructure necessary for participating countries to benefit from Alliance projects Sector analyses Tax reduction programs Fiscal incentives Regulatory mechanisms Copyright enforcement training Legislative revision

25.  Your participation will enable... 2. Increased availability of diverse and affordable cultural products 3. Respect for copyright regulations and privacy prevention 1. Cultural industries that are viable, diverse, and sustainable 4. Competitive participation in global markets 5. Enhanced respect for the world’s cultural diversity

26.  How does it happen? Send all proposals and correspondance to: globalalliance@unesco.org Submit a project proposal indicating your interest and potential involvement in the Global Alliance. - UNESCO will evaluate proposals, advise parties involved, facilitate contacts, and assist with partnership agreements Submit a contribution for the dedicated fund

27. - Sustaining creative diversity through cultural goods and services - A UNESCO Pilot Project 2002 - 2007