1. Audio-Visual Sector: key skills, gaps & opportunities
British Council
Creative Central Asia- Astana Forum
24th/25th November 2017
Audio-Visual Sector: key skills, gaps & opportunities

2. Introduction Kate O’Connor Consulting
Formerly executive director and founding member of Skillset
Established in 1992 for film, television & video
Focused on Standards & professional training for funding for freelances
Expanded across Creative Sectors, established a pipeline of provision, kite-marking courses, developing new routes in, careers IAG &training levies and freelance support
Consultancy Practice since 2015: research, policy, strategy, development & delivery.

3. Creative Industries One of the key growth industries in the UK
“those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property”.

4. Creative Industries & Impact on Creative economy
Many of the creative industries are also important to other sectors, such as tourism.
The creative economy is a wider description that includes creative occupations outside the sector, such as designers in motor manufacturing, health, construction alongside the creative industries.
Strong overlap between creative skills and other sectors

5. Creative Industries
This includes: advertising and marketing; architecture, crafts, design (product, graphic, fashion); IT, software and computer services (‘creative tech’) computer games, publishing, museums, galleries and libraries, music, performing and visual arts.
Screen Industries: film, TV, video, radio, animation, games, visual effects and photography.
Vast range of craft, creative, technical and management/business skills.

6. Creative industry in numbers
Since 2010, the GVA of the creative industries has increased by a third (34%), compared with average growth of 4.3% a year for the UK economy as a whole during the same period. 01
The creative industries outpace the 12 largest industries of the UK economy. 02
Exports continue to growth and our global position and reputation is of a leading creative nation.
Screen Industries contribute £13.2 bn to GVA 03
Creative industry in numbers
They return four times the GVA of the automotive industry, six times as much as life sciences and nearly 10 times that of aerospace. 

7. There are nearly 1.96 million (1,958,000) jobs in the creative industries.  
The sector is growing at four times the rate of the wider UK workforce. It now provides 1 in 11 of all new jobs
Of the creative workers in the creative industries, 47% are self-employed, compared with 15% across the workforce as whole.
Of these jobs 160,000 are in the Screen Industries
Jobs in the screen industries are seen as
“at low risk of automation”
Employment Picture
This is an increase of 5.0% between 2015 and 2016 compared with a rate of 1.2% in the UK workforce as a whole. The increase is 25.4% since 2011.
The total employment in 2016 in the creative economy (which includes creative jobs in the economy as a whole - such as designers in the automotive industry) was 3 million (3,034,000). It concluded that 87% of workers in the highly creative category are at low or no risk of automation.

8. Employment & Skills Needed by the industry
Range from craft, creative business and technical roles: range of 100s of skills and jobs that go to make screen content.
Screen Industries need a further 30,000 jobs
The creative tech industry is significant and skills are being redefined in line with immersive technologies 
But we need a range of skills from carpentry and set building, to camera, lighting and editing, 3D designers and animators and costume designers, make-up/hair & prosthetics through to production, directing, storytelling.   
Employment & Skills Needed by the industry

9. Picture of Growth….but key challenges
Changing & shaping Government Policy
Structure of the industry (small companies & freelance employment)
Highly skilled roles & need for lifelong learning
Industry Engagement
Support for small businesses
Picture of Growth….but key challenges

10. Education, Training & Development influencing all policy
Schools and pre-18 opportunities
Apprenticeships
Colleges and Universities
Postgraduate Study
Internships and Training programmes
Continuing Professional Development & career progression
Management and Leadership Skills
Business development including start up & scale up.
Education, Training & Development influencing all policy

11. Creative Careers are real choices & demand high value in Education
Evidence of the value of creative education at schools and in formal education
Careers information, advice & guidance
CreaTec, Fusion or STEAM
Clear routes into the industry and throughout careers
Developing links between schools, Colleges, Universities and industry practitioners

12. Further Colleges & Higher Education
In Further & Higher Education-range of courses and qualifications Over 20,000 courses Includes centres of excellence, specialist schools

13. Not Just about entry: Continuing Professional Development
Professional Bodies offer range of courses (technical, craft, management, business)
Some sectors have training levies and contribute to funds for skilling up and stepping up
Showcasing, festivals, events-rich range
Development of clusters and business support

14. Screen Industries Strategy.
Creative Industries now part of UK Industrial Strategy
Forecasting skills & developing solutions as linked to the needs of business growth
Industry, sector & employer engagement essential
It must be business led
Co-ordinated policy from early years learning
Coordination across different agencies: not one size fits all.

15. Questions
Does the formal and informal pre-18 education sector include creative subjects ?
Are there structured routes such as apprenticeships, higher education courses to support entry?
How is this shaped & supported by industry
How can lifelong learning be supported, whose responsibility should it be ?
Are the audio-visual industries valued and growth supported ?