Search Plus Your World (SPYW) Jan 10 th 2012 Google rolled out SPYW their most radical transformation ever. Personal, Private, Public & Social search are now Combined

Google’s Next Generation Search Larry Page on Google’s integration of Google+ into the next generation of search Investor Relations blogInvestor Relations blog “Today, most search results are generic, so two strangers sitting next to each other in a café will get very similar answers. Yet everyone’s life experiences are unique.” “Google+ helps solve this problem for us because it enables Google to understand people and their connections.” “This kind of next-generation search in which Google understands real-world entities— things, not strings—will help improve our results in exciting new ways. It’s about building genuine knowledge into our search engine.” The message is clear, Google is betting the farm on Google+ and you better too (unless of course you’re just interested in ranking well in Google).

New SPYW Web Results Include: Personal Results – Photos and posts (your ‘s and those shared with you). – Only you & those you share with can see your private content Profiles – Both in autocomplete and search results, you’ll find people you’re close to or might be interested in following People and Pages on Google+ – People profiles and Google+ pages related to a specific topic

Personal Results Personal Result for “Chikoo” (a fruit) provided by Google’s Amit Singhal, who oversees Google’s ranking algorithmAmit Singhal

Profiles

People & Pages On Google+ Even with Personalization turned off Google+ results returns People and Pages No Facebook or Twitter Offered

Britney’s Google+ Page

Speculating on the Future Unless prevented by antitrust violations SPYW and Google+ looks likes it’s here to stay Potential to make Google+ the communications backbone between 100+ disparate Google applications including: – Google Places – Google Docs – Google Checkout – Android mobile platform – YouTube – Google Analytics Again from Larry Page Investor Relations blog “Google+ makes sharing super easy by creating a social layer across all our products so users connect with the people who matter to them.”Investor Relations blog

What are Businesses Doing? They’re nervous about the way Google has shoved Google+ into the SERP’s because search is how people find products online The thought leaders and SEO pundits are recommending that businesses jump in now Many are jumping on board Google+ with a great sense of urgency! Next slide from and Fishkin at SEOmoz – marketing-channels marketing-channels

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