Class Newsletter Editors New Officer Training Class Officers Weekend October 1, 2010

Overview Background on newsletter program Background on newsletter program A look at award-winning newsletters A look at award-winning newsletters Other ideas for content Other ideas for content Other sources of content Other sources of content Newsletter production process Newsletter production process Other considerations Other considerations Where to get assistance Where to get assistance

Newsletters Important Communications Vehicles According to 1994 Alumni Survey, class newsletters are the most widely read Dartmouth publication According to 1994 Alumni Survey, class newsletters are the most widely read Dartmouth publication 94% of those surveyed read newsletters 94% of those surveyed read newsletters 89% of those surveyed read DAM 89% of those surveyed read DAM Newsletter Editor thus has an important role in communications with alumni Newsletter Editor thus has an important role in communications with alumni

Award-Winning Newsletters Include: News about classmates and their families, including photographs News about classmates and their families, including photographs News about class activities and programs News about class activities and programs Reports from class president Reports from class president Status information on annual giving (head agent) Status information on annual giving (head agent) Information about mini-reunions and reunions (including photos) Information about mini-reunions and reunions (including photos) Information/support for class dues efforts and any class projects Information/support for class dues efforts and any class projects Reports from Alumni Council representatives Reports from Alumni Council representatives Reports on class officers meetings Reports on class officers meetings News of campus events, from Alumni Relations, from President Kim, and the Board Of Trustees News of campus events, from Alumni Relations, from President Kim, and the Board Of Trustees

Other Ideas for Content Profiles of classmates Profiles of classmates Image from 1991 newsletter Image from 1991 newsletter

Other Ideas for Content - 2 Pages from Green Book or Aegis showing then and now Pages from Green Book or Aegis showing then and now Image from 2000 newsletter Image from 2000 newsletter

Other Ideas for Content - 3 Trivia, Games, etc. Trivia, Games, etc. Image from 1996 newsletter Image from 1996 newsletter

Other Ideas for Content - 4 Calendars of Events Calendars of Events Image from 1969, 1998 newsletters Image from 1969, 1998 newsletters

Other Ideas for Content - 5 Memories of Deceased Classmates Memories of Deceased Classmates Image from 1993 newsletter Image from 1993 newsletter

Other Ideas for Content - 6 Reproduction of awards documents/citations for class or specific individuals Reproduction of awards documents/citations for class or specific individuals

Other Ideas for Content - 7 Historical images or articles from time that class was at Dartmouth Historical images or articles from time that class was at Dartmouth Images from 1934, 1939 newsletters Images from 1934, 1939 newsletters

Other Ideas for Content - 8 Columns from current students connected with class in some way Columns from current students connected with class in some way Letters to the editor Letters to the editor Personal columns from class officers or classmates about timely topics Personal columns from class officers or classmates about timely topics Class surveys (e.g. site for 65 th Birthday Party, Alumni Governance) Class surveys (e.g. site for 65 th Birthday Party, Alumni Governance)

Sources for Content Student Publications Student Publications The Dartmouth. Student daily. Website includes news, also available as an RSS/XML feed and via . The Dartmouth. Student daily. Website includes news, also available as an RSS/XML feed and via . The Dartmouth. The Dartmouth. BuzzFlood. Student-run website focusing on sharing personal stories about members of the Dartmouth community. Also available as an RSS/XML feed and via . BuzzFlood. Student-run website focusing on sharing personal stories about members of the Dartmouth community. Also available as an RSS/XML feed and via . BuzzFlood. Blogs (e.g. Joe’s Dartblog) Blogs (e.g. Joe’s Dartblog)

Sources for Content - 2 College Published/Produced College Published/Produced Alumni Council Website. Includes minutes of meetings. Alumni Council Website. Includes minutes of meetings. Alumni Council Website Alumni Council Website Alumni Events Calendar. A rather clunky and somewhat limited listing of alumni events around the world, including mini-reunions, reunions, club events, and more. Alumni Events Calendar. A rather clunky and somewhat limited listing of alumni events around the world, including mini-reunions, reunions, club events, and more. Alumni Events Calendar Alumni Events Calendar Alumni Headlines and Announcements. Archived listing of headlines related to alumni services, news, and events. Alumni Headlines and Announcements. Archived listing of headlines related to alumni services, news, and events. Alumni Headlines and Announcements Alumni Headlines and Announcements Dartmouth Life. Published five times each year, Dartmouth Life is distributed free of charge to all alumni/ae of Dartmouth College and its graduate programs, parents of current undergraduates, and faculty. Also available as an RSS/XML feed and via . Dartmouth Life. Published five times each year, Dartmouth Life is distributed free of charge to all alumni/ae of Dartmouth College and its graduate programs, parents of current undergraduates, and faculty. Also available as an RSS/XML feed and via . Dartmouth Life Dartmouth Life

Sources of Content - 3 College Published Produced - Continued College Published Produced - Continued Dartmouth News. The Public Affairs Office’s website contains links to articles, an events calendar, press releases and more. Also available as an RSS/XML feed and via e- mail. Dartmouth News. The Public Affairs Office’s website contains links to articles, an events calendar, press releases and more. Also available as an RSS/XML feed and via e- mail. Dartmouth News Dartmouth News Speaking of Dartmouth. A Dartmouth newsletter created by the Alumni Relations Office and Public Affairs and distributed monthly. Individuals can subscribe from the webpage to get future mailings, and an archive of back issues is also available. Speaking of Dartmouth. A Dartmouth newsletter created by the Alumni Relations Office and Public Affairs and distributed monthly. Individuals can subscribe from the webpage to get future mailings, and an archive of back issues is also available. Speaking of Dartmoutharchive Speaking of Dartmoutharchive Vox of Dartmouth. Published biweekly during academic terms by Dartmouth's Office of Public Affairs, distributed free of charge to faculty and staff. Also available as an RSS/XML feed. Vox of Dartmouth. Published biweekly during academic terms by Dartmouth's Office of Public Affairs, distributed free of charge to faculty and staff. Also available as an RSS/XML feed. Vox of Dartmouth Vox of Dartmouth

Sources of Content - 4 Consider a visit to the archives in Rauner. They maintain: Consider a visit to the archives in Rauner. They maintain: Historic photographs of campus events Historic photographs of campus events A complete run of The Daily Dartmouth, The Aegis, the Dartmouth Alumni Magazine, and other Dartmouth publications that you might use portions of in the newsletter (football programs, final exams, admissions statistics, etc.) A complete run of The Daily Dartmouth, The Aegis, the Dartmouth Alumni Magazine, and other Dartmouth publications that you might use portions of in the newsletter (football programs, final exams, admissions statistics, etc.)

Sources of Content - 5 Actively classmates to ask them for updates (send personal ) Actively classmates to ask them for updates (send personal ) Include plugs for updates in s that go to classmates Include plugs for updates in s that go to classmates Utilize green cards in your printed newsletters; consider putting a web form on your class web page for electronic submissions as well Utilize green cards in your printed newsletters; consider putting a web form on your class web page for electronic submissions as well Consider setting up a Google alert to search and deliver web postings that mention classmates Consider setting up a Google alert to search and deliver web postings that mention classmates Interviews at mini-reunions Interviews at mini-reunions Class list-servs Class list-servs

Newsletter Production Process College subsidizes the production of 3 newsletters per class per year (4 in reunion year) College subsidizes the production of 3 newsletters per class per year (4 in reunion year) These numbers are one issue lower than in the past These numbers are one issue lower than in the past The “year” is based on the College’s fiscal year, which runs from July 1 to June 30, not the calendar year The “year” is based on the College’s fiscal year, which runs from July 1 to June 30, not the calendar year Assumes an 8-page newsletter; pages beyond that cost extra, as does the addition of color Assumes an 8-page newsletter; pages beyond that cost extra, as does the addition of color InDesign software available through College at a discount ($125) InDesign software available through College at a discount ($125)

Newsletter Production Process - 2 Process outlined in Newsletter Editor Handbook: Process outlined in Newsletter Editor Handbook: Submit newsletters to the College from amongst a number of methods (e.g. InDesign file, PDF file, MSWord file, hard copy) Submit newsletters to the College from amongst a number of methods (e.g. InDesign file, PDF file, MSWord file, hard copy) Provide instructions re. color or B&W, type of paper, insertion of Green Card, class of mail, etc. Provide instructions re. color or B&W, type of paper, insertion of Green Card, class of mail, etc. Alumni Relations (Jennifer Casey) works with printer R.W. Brayshaw to arrange production and with College’s printing service for the mailing, folding, etc. Alumni Relations (Jennifer Casey) works with printer R.W. Brayshaw to arrange production and with College’s printing service for the mailing, folding, etc. All submissions reviewed for accuracy by AR All submissions reviewed for accuracy by AR Decision to mail first or third class affects delivery timing Decision to mail first or third class affects delivery timing

Other Considerations Consider offering full-color versions or PDF versions of newsletter on class website Consider offering full-color versions or PDF versions of newsletter on class website Be aware that some classmates may not want information posted on the web Be aware that some classmates may not want information posted on the web Work with class secretary to coordinate publication of class news Work with class secretary to coordinate publication of class news Work with class webmaster to promote/post newsletters on class website Work with class webmaster to promote/post newsletters on class website

Where to Go for Assistance Alumni Relations Alumni Relations Jennifer Casey Jennifer Casey Help with layout and with InDesign training - Eddie Zhang ’13 Help with layout and with InDesign training - Eddie Zhang ’13 Josh Adams at RC Brayshaw & Company Josh Adams at RC Brayshaw & Newsletter Editors Association Officers: Newsletter Editors Association Officers: Brooks Clark Brooks Clark Christen O’Connor ) Christen O’Connor ) Join the Newsletter Editors Association Listserv ( Brooks about joining) Join the Newsletter Editors Association Listserv ( Brooks about joining) Visit Newsletter Editors Association Website ( Visit Newsletter Editors Association Website ( ) under Classes/Tools for Class Leadershttp://

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