1. Adam Essex | Awareness and Outreach Activities Federal Student Aid U.S. Department of Education FSA Resources for Counselors

2. FinancialAidToolkit.ed.gov 2 Four primary content areas: Learn About Financial Aid Conduct Outreach Get Training Search Tools and Resources

3. Using the FinancialAidToolkit 3 Go to “Search Tools and Resources” tab Use filter search Browse all Subscribe to RSS feed Resources include: Social Media Videos Infographics Public Service Announcements Publications Other Resources

4. Publication Samples 4

5. Ordering Publications Fact sheet on Toolkit: “How to Order Federal Student Aid Publications” Know Your OPEID Visit FSAPubs.gov 5

6. Ideas for Articles and E-mails “Conduct Outreach” section of Toolkit Subpage: “Articles and E-mails” Find ideas for topics “Steal” our wording 6

7. Sample Tweets and Facebook Posts 7

8. Tips on Using FSA Content 8

9. Tip 1: Use our YouTube Videos 9 TIP: Add videos to relevant FAQ sections of your site

10. Tip 1: Use our YouTube Videos 10 Ideas Embed them on your website Include them in your “Financial Aid Night” Presentations Get them displayed on campus monitors Request that your school’s main social media accounts post them during peak seasons Include in relevant e-mail communications with students Screenshot video frames to use as photos Run shorter videos on campus T.V.

11. Tip 2: Use our Infographics 11

12. Tip 2: Use our Infographics 12 Ideas Print them: Hang them up in your office, include in admissions and award letter mailings, etc. Embed them on your website Include them in your “Financial Aid Night” Presentations Get them displayed on campus monitors Request that your school’s main social media accounts post them during peak seasons Include in relevant e-mail communications with students

13. www.facebook.com/FederalStudentAid www.twitter.com/fafsa www.youtube.com/FederalStudentAid 13 FSA’s Social Media Guidance: StudentAid.gov/social Tip 3: Share our Social Media Content

14. 14 TIP: Share content that we’ve posted TIP: Reuse content we’ve shared TIP: Share our blog posts

15. Tip 3: Share our Social Media Content 15 TIP: Use (and customize!) our images TIP: Don’t have your own social media accounts? Encourage your school’s main account to share TIP: Promote #AskFAFSA Office Hours

16. Tip 3: Share our Social Media Content 16 Ideas Retweet our tweets, share our Facebook posts and YouTube videos Steal our content. (We’re giving you permission!) Share our blog posts, infographics, & videos Promote #AskFAFSA Office Hours Use and customize our images

17. Tip 4: Utilize Toolkit Resources 17

18. Tip 4: Utilize Toolkit Resources 18 Ideas Use our content to develop your social media calendar Financial aid office doesn’t have social media? Send to admissions & school social media managers! Run a social media campaign using our resources Use our images, infographics, and videos to beef up your social media content

19. Tip 5: Read the FSA Blog 19 TIP: Promote #AskFAFSA Office Hours Will launch early 2015 Plan to post about twice per week Content will come from FSA staff, students, school counselors, and YOU! The Federal Student Aid Blog!

20. Other FSA Resources StudentAid.gov Clearinghouse of information for students and their families for information on preparing, planning and paying for college StudentLoans.gov Information to help student loan borrowers manage their student loan balances Federal Student Aid Information Center (FSAIC) 1-800-4-FED-AID (1-800-433-3243) Assistance with FAFSA and other financial aid questions Assistance provided in English and Spanish 20

21. QUESTIONS? 21