1. Publicity Publicly communicating your accomplishments

2. In our town, many people don’t understand what Rotary is all about What the heck Is Rotary? You may have the same problem

3. A Club Publicity Strategy Create a small committee Focus on the results of your clubs efforts Communicate with the public directly Build relationships with local media Follow up, Follow up, Follow up GetRotary.org Movement

4. Create a Small Committee Publicity Chair (Press Releases) – Website/Bulletin/GetRotary Editor – Social Media Editor (In Meeting) – Social Media Editor (Programs) – Social Media Editor (Special Events) – Photographer

5. Focus on Results New Generations: Scholarships, RYLA, Interact Vocational Service: Business/Employee of the Year Club Service: Rotarian of the Year International Service: Building Bathrooms in a South African school Community Service: New drinking fountain at a park

6. Communicate with Public & Media Public (Facebook & Twitter)  Weekly: Programs, Club newsletter, Meeting highlights  Monthly: Special events, Scholarships, Special Speakers/Programs, Gifts Media (Phone, Email, Facebook & Twitter)  Monthly: Scholarships, Special Speakers/Programs, All Gifts with Photos  Quarterly: Large gifts, Community & International Projects

7. Build Relationships w/ Local Media Ask your membership who can introduce you to news directors THEN call them and take them to lunch Provide Press Releases via email & twitter Comment and converse with local news media on facebook and twitter Have members who have strong relationship with media submit your news releases

8. Follow up, Follow up, Follow up Send your release to news media Call the person to make sure they received it Ask them if they can run your story/release Follow up with a thank you for running The squeaky wheel gets the grease!

9. The GetRotary.org Movement District and worldwide move to educate the public about Rotary. Primary Focus: Stories about how Rotary benefits the your community Secondary Focus: Club accomplishments

10. The GetRotary.org Campaigns Website: Events, Article Submission Facebook: Events, Comments and News Email: Newsletters, Club Accomplishments Radio: 1400 Radio Spots in Jan-Feb Traffic: $120,000 Google Grant driving thousands of visitors per month.

11. Using GetRotary.org - Training Webinar: First Saturday of every month Invitations are emails to club board members Required to obtain a username & password Covers: Publishing articles, galleries & events

12. Publicity Resources http://goo.gl/ZqD3u – After Event Thank You Letter.docx – Information Press Release.docx – Publicizing The Event.docx – SAMPLE CALENDAR ANNOUNCEMENT.docx – Ten Media Tips.docx

13. Thank you!