1. What The Institute Can Do For You
Erica Vonderheid
Assistant Editor, The Institute
2 October 2004, Calgary, Alberta, Canada

2. What is The Institute
The main vehicle for communicating to all IEEE members about the IEEE
“Alumni” publication that celebrates IEEE members and informs readers of IEEE’s activities
Focus on IEEE’s involvement in technology through its members, Societies, standards, conferences, and IEEE-USA
Three formats: Print, Web, and

3. What does The Institute cover?
IEEE Regions, Sections, and Societies
Standards
Education
IEEE business
IEEE conferences
IEEE products and services
Non-IEEE events of interest to members
Career guidance
Best practices such as how to successfully network or rejuvenate a section
Awards
Foundation grants and projects

4. Regular Columns Letters to the Editor MarketPlace of Ideas
Member Profiles
Member Recognitions
Obituaries
President’s Column
Ethics
Financial Advantage Program
History
Student Member activities and Branches
Women in Engineering
Young Professionals (Graduates Of the Last Decade)

5. The Institute 2003 Format Change
As a cost-savings measure, in June 2002 the IEEE BoD passed a motion put forth by the IEEE PSPB to “transform the monthly newspaper publication to a quarterly ‘magazine-like’ format with supporting online presence updated monthly/dynamically”
First print issue was March 2003

6. The Institute Formats
Print: Mailed four times a year with IEEE Spectrum in March, June, September, & December
Online: Posted by the 6th of every month
Alert: Sent twice a month around the 8th and 22nd

7. Print Format
In-depth, feature length stories with photos, charts, and illustrations
Newspaper format. 20 pages in March and June, 24 pages in September and December
Glossy paper and full-color
Entire issue archived online as a PDF file, with articles highlighted online

8. Picture of September page 1

9. Online Edition More news stories than print edition
Limited graphics to make downloads faster
Uses links to relevant Web sites for more information
Columns on products & services, member profiles, and upcoming conferences
Links to Region, Section, & Society newsletters
Archives from 1995

11. The Institute Online Email Alert
To inform readers that new articles are posted online, an alert is distributed twice a month to all members with an addresses on file ~293,000 addresses
Highlights up to 8 stories
Service is opt-out because The Institute is a member benefit
Sign up at
3540 opt outs or a little more than one percent of current addresses on file
Anybody can receive the alert, regardless of membership, sign up at institute home page.

12. What’s the difference between article in print and online?
Print is
Longer, more in-depth
Has photos and graphics
Has a longer shelf-life
Online is
Shorter, more concise
Contains links for more information
Immediate news value
More news

13. How to get news from Region 7 into The Institute
Member Profiles
Member Recognitions
Obituaries
Best Practices
Student Activities
Conferences
Awards programs
Letters to the editor or MarketPlace of Ideas
New service for members
We’re interested in getting news from all Regions
Welcome suggestions

14. Recent Articles from Region 7
“Getting a Handle on Hydrogen,” September 2004, features research by BCHydro in British Columbia
“Getting Smart About Getting Around,” June 2004, highlights intelligent transportation technology on Route 407 in Toronto
“Catching up with the First Presidents’ Scholarship Winner,” July 2004, Michael Sweeny Belshaw from Queen’s University in Kingston, Ontario
“Canadian Students Improve Recruitment to Biomedical Engineering,” November 2003, IEEE Engineering in Medicine and Biology Student Club at the University of New Brunswick
“Former President a Shining Light in Canada’s Electricity Industry,” November 2003, Wallace Read
“Communications CEO Leads Canadian Academy,” September 2003, Member recognition of Morrel P. Bachynski heads the Canadian Academy of Engineering
Obituary on Robert Tanner, First Canadian IEEE President, March 2003

15. What The Institute Needs from Region 7
Send us your newsletters and meeting notices so we can find out what’s happening in your Section or Chapter
Send us professional recognitions your members have received, and obits
Help us find members to profile. Must have a news angle. Look at past profiles online to get an idea
Promote The Institute Online in your publications
Feedback on the publication
Can reprint articles from The Institute in your publications at no charge, provided you properly indicate that the article came from The Institute
Can add your conference or meeting to Spectrum’s online meeting calendar, contact Ramona Gordon

16. Contact Information
Kathy Kowalenko, Editor,
Al Rosenblatt, Managing Editor, Spectrum,
Erica Vonderheid, Assistant Editor,
address:
Web address:
Tel:
Fax: