Marketing Services Associates Opportunity – March, 2011

Marketing Services Associates Assist Train Do Coach

“It's not technology that will replace the professional Realtor, but rather the professional tech savvy Realtor that will replace other Realtors."

GET THEM ENGAGED! Or RE:ENGAGED!

REALTOR ® Job Description Licensed Realtor must have knowledge of, and execute – the following job responsibilities. 1. Stay current on market trends, area information, marketing opportunities, financing options & regulatory compliance issues 2. Prospect & generate leads for business 3. Database management & keeping in touch with SOI, past clients & prospects 4. Follow-up on new leads & current clients 5. Presentations to sellers & buyers 6. Transaction management of listings & Buyer side sales 7. Design & implement marketing plans for sellers 8. Identify and show property to Buyers 9. Write and negotiate contracts 10. Attend closings Compensation: Commission based on production

REALTOR ® Job Description Licensed Realtor must have knowledge of, and execute – the following job responsibilities. 1. Stay current on market trends, area information, marketing opportunities, financing options & regulatory compliance issues 2. Prospect & generate leads for business 3. Database management & keeping in touch with SOI, past clients & prospects 4. Follow-up on new leads & current clients 5. Presentations to sellers & buyers 6. Transaction management of listings & Buyer side sales 7. Design & implement marketing plans for sellers 8. Identify and show property to Buyers 9. Write and negotiate contracts 10. Attend closings Compensation: Commission based on production

“To help you, the executive, do more transactions; in turn making you more money.” Mission Statement

Program Overview A team of marketing experts that: understand real estate marketing and how to assist executives with their marketing efforts. Knowledgeable about each and every tool, service and marketing program that Realty Executives offers. They will even do certain aspects of the marketing for the Executives MSA’s are not personal assistants; they are professionals that will serve as an ‘in-house’ marketing associate to help and support executives with their marketing.

MSA Services Marketing Planning Strategy and development of marketing plan and/or budget Executive Access -Systems and Tools Tutorial -YouPage! Profile - Banners -Profile Setup

MSA Services (continued) Lead Generation and Agent Platform Sites - Realty Executives Agent Platform Registration and Setup -Lead Generation Training and Setup -Educate Executives about parameters for communicating with online leads through their RealtyExecutives.com Platform

MSA Services (continued) Online Property Marketing and Executive Branding – Realty Executives.com – ListHub profile setup and listing reports – Realtor.com profile setup, listing reports and further enhance listings – Trulia.com profile setup, listing reports and further enhance listings – Zillow.com profile setup

MSA Services (continued) Social Media Training and Support Google Profile Setup Setup Facebook page Setup Fan Page (business page) on Facebook Setup LinkedIn account Setup YouTube account/Assist with video creation Setup ActiveRain account Setup Twitter account Virtual Tours/Photography Create Virtual Tours through RE: mobile connect Post Tours on Facebook/Social Media Post Tours on YouTube Posting Virtual Tour and All Photos to MLS Link Videos to Tags in Tag Manager

MSA Services (continued) Executive Edge Setup profile Contact Manager (Loading Existing Contacts and Organize Database) Create and order Marketing Pieces Setup Drip Campaign up to 12 months out

MSA Services (continued) PR Educate and Train on Advantages of Grassroots PR for Brokers and Executives Executive Training The MSA will be the go to source for training and roll out of all current and future initiatives as directed by Broker.

RE:MSA Program Approved Document List Frequently Asked Questions Initial Executive Interview Confidentiality Agreement MSA/Agent Checklist Menu of Service/Price Sheet (needs to be updated) Job Estimate Associate Billing Profile Job # List MSA Steps Systems and tools guide YouPage Webmag RE: mobile connect Webmag RE: web connect Broker/Executives web platform training document Executive Edge Marketing Materials List

Executive Benefits Save time - The MSA will teach and coach the agents on how to use the existing tools that are available to them or they will use those tools on their behalf to get the job done. More transactions, more volume, more income – The MSA will help organize, produce and execute a wide range of marketing goals and generate more business through effective marketing strategies. Provide opportunity for Executives to focus on what they do best- assisting buyers and sellers in property negotiations while leaving the worry of systems and processes to the MSA’s to do the key marketing and consistent communication with potential clients. Give a technological edge- even to those that aren’t tech savvy.

Broker & Regional Benefits High brand awareness Agents use the systems and tools available through Realty Executives Increase loyalty: Agents rely on the company support systems for their success and are less likely to want join a different company Increase office space rentals - agents will want to rent an office to utilize the free MSA services Office becomes a hub of activity resulting in high agent morale and productivity Improve Agent Retention Provide Agent Recruiting differentiation- promote the MSA program in all recruiting meetings and events

The Perfect MSA The Ideal Marketing Services Associate needs to: -have a customer-service oriented attitude -work well under pressure -be a problem solver -understand marketing and advertising principals -have knowledge of Realty Executives Tool’s Systems -be technologically savvy -able to utilize the Adobe Creative Suite software package -proficient in MS Office (Word, Excel, PowerPoint, Outlook) -have exceptional communication and organization skills -able to handle multiple projects at one time

Strategy and Implementation MSA Training (How to) Review and teach training documents (MS Word) Train on Processes Train on all Powerpoints, all additional documents and all marketing brochures Create 3-ring binders Create client folders Train on all tools and websites – hands on And… Attend the RE:MSA Train-the-Trainer boot camp

March 2011 Marketing Services Associates Opportunity March, 2011