1. Marketing Presentation Prepared for: ANN & JOE ANDERSON 1234 Main St.| Rockford, IL 61114 OUR PLAN TO LIST AND SELL YOUR HOME

2. Let’s Get Started serve as your Project Manager. be your advocate at every step in the process. understand your objectives. keep you informed always. communicate in a manner YOU want. I will:

3. Your Project Manager Name Company Information Contact Information Website/email Years in business Education Designations Organizations (Introductory paragraph here.)

4. “ What they’re saying… Testimonial text here. - Client Name, City Testimonial text here. - Client Name, City Testimonial text here. - Client Name, City

5. Why Dickerson & Nieman We are number one in our market in service AND volume We will find more buyers for your home We find the RIGHT house for YOU Why Dickerson & Nieman

6. We will get you the maximum value for your property. 95% List Price to Sale Price 27% Our Listings Sold by Our Agents 26% Of all MLS Listings sold in 2014 were sold by Dickerson & Nieman $129,709 Average Price of Listings Sold by Dickerson & Nieman $102,145 Average Price of Listings Sold by Our Competitors When Dickerson & Nieman Plants a sign, things really begin to happen! Paragon Statistics 2014 Sales Data

7. We service Boone, Ogle & Winnebago Counties We were established in 1964 We are independent of any franchise. We are locally managed with 5 offices: Belvidere, Byron, Oregon, Rockford & Roscoe We are a traditional company rooted and involved in our communities – A home-grown company with regional impact. Why Dickerson & Nieman

8. Our TEAM of 145 Professional Real Estate Brokers Our TEAM of Professional Staff Our NETWORK of lenders, title companies and lawyers Our NETWORK of local service providers Your Project Manager - ME HOW DO WE MAKE IT HAPPEN?

9. Price too low and you lose the value. Price too high and you lose the buyers. Strategically pricing your home to get it sold for the most money in the least amount of time ASKING PRICE VS. SELLING PRICE Every property will sell and has the potential to sell quickly. Price is the No. 1 factor controlling this outcome.

10. The Price Derivative What influences your property’s value: Condition, Cleanliness and Showmanship Your Agent’s Comparative Market Analysis (CMA) Things that do not influence your property's value: × What you paid for the home. × How much you need to make from the sale. × What friends, relatives and neighbors say it is worth.

11. Is Your Price on Target?

12. RECENT SALE COMPARABLES 3 A snapshot of comparable homes sold recently in your area. Address of Comp. 1 List Price I Sale Price I DOM Address of Comp. 2 List Price I Sale Price I DOM Address of Comp. 3 List Price I Sale Price I DOM

13. CURRENTLY LISTED COMPARABLES 3 A snapshot of comparable homes on the market in your area. Address of Comp. 1 List Price I DOM Address of Comp. 2 List Price I DOM Address of Comp. 3 List Price I DOM

14. COMPETITIVE MARKET ANALYSIS 3 Your Home:

15. Marketing & Buyers Who Controls Marketability of Your Property? Condition of Property Price Terms Availability YOU CONTROL NO ONE CONTROLS Location Similar Homes on the Market Economic Conditions

16. HOW WE MAKE YOUR HOME STAND OUT More agents gives YOU more signs, more social media reach and more buyers. Along with our NETWORK of Agents and Partners, we market your home in many other ways. We get your listing on the Internet where the majority of buyers start shopping as quickly as possible; sending it out to all of the major real estate search sites. Dickerson & Nieman sells a very high percentage of our own listings. Many times we have access to new listings or buyers BEFORE they are advertised! Online and print marketing campaigns are kept current to keep your listing sharp.

17. Marketing & Buyers In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home. Our office will tour your home as soon as it is listed with us. (Tour days determined by geographic location) Putting #1 to work for you! We use our company’s Internet forum “Dickerson411” to get the word out to our TEAM about new listings and buyers right away! We are CONNECTED to each other and connect buyers and sellers quickly!

18. Marketing & Buyers Local and regional buyers make up half of the market. Dickerson & Nieman Realtors has been part of this area’s market for over 50 years and knows your neighborhood. Our knowledge allows us to price, market and sell your home effectively. Open Houses are posted to the Internet where more consumers are starting their local search. Those who know the neighborhood may refer their friends to your Open House. In the Midwest, people move an average of just 10 miles. (2014 NAR Buyer and Seller Profile) REAL ESTATE IS LOCAL

19. Marketing & Buyers Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2014 88% of home buyers use the Internet to search for their home Reach the widest audience of potential buyers More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date The Internet Matters! In 2014, Buyers found the home they PURCHASED here: 1% - NEWS PAPER LESS THAN 1% - HOME BOOK/MAGAZINE 33 % REAL ESTATE AGENT 43 % INTERNET 9% SIGN 6% FRIEND 5% BUILDER 3% SELLER

20. Marketing & Buyers 2014 Profile of Home Buyers & Sellers – Tech Trends 9 in 10 buyers used the Internet at some point while looking for a home. Over half of buyers started their home search online. 43% of 2014 buyers first found the home they purchased online. HALF of home buyers used a mobile phone or tablet to search for a home. 27% of mobile searchers reported they found the home they ultimately purchased with a mobile device. realtor.org/HBS

21. Marketing & Buyers We are Everywhere! We are Connected! /DickersonNieman blog.dickersonnieman.com /+DickersonNieman /DNRealtors /DickersonNieman Listing Information is kept updated and pushed to all major real estate search engines. Social Media is kept current with Community and Industry information with attention to Search Engine Optimization a priority.

22. Home Selling Process Begin Process CMA Comparative Market Analysis Listing Signed Data to Office Contact Prospects Showings & Open House Internet & Print Marketing Offer Received Inspections Photos Data to MLS Net Sheet Negotiate Contract Accepted Office Tour Earnest Money Continue to Transaction Process Internet & Ad Database

23. Rejection Contract to Close Transaction Process Processing Underwriting Verifications Assemble Papers Appraisal Settlement HOME Mortgage Co. Credit Report Title Company LoanApproval Underwriting

24. Thank You Selling your home is a task I take very seriously. The fact that you have considered me to help you accomplish this means the world to me! The attached packet will give you everything you need to start the process. I am here as your Project Manager with the goal of helping you achieve your objectives. With me and Dickerson & Nieman, you have aligned yourself with the experts in local markets AND in the process of guiding you to a successful real estate transaction. Let’s get started!