TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING STRATEGIES: THE POWER OF SOCIAL MEDIA PRESENTED BY MS MOSHIANE RAMAUBE MS MANDISA LAKHENI.

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Presentation transcript:

TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING STRATEGIES: THE POWER OF SOCIAL MEDIA PRESENTED BY MS MOSHIANE RAMAUBE MS MANDISA LAKHENI

Introduction – what is social media It is a group of Internet based-applications It builds on the ideological and technological foundations of web2.0 It allows the creation and exchange of user- generated content (wikipedia)

Why social media? Fastest growing information sharing platform in the 20th century. In 2012, social media became one of the most powerful sources of news updates through platforms such as twitter, facebook and youtube, instagram etc. Inclusive of all age groups. It closes geographical barriers

Social media and marketing powerful tool for instant engagement It provides current marketing and promotional strategies Easily accessible Provides Social media integration to libraries Keep your reputation Maintain professionalism

Social media marketing strategies Know your target market Align to the core business objectives Have the key controllers (Marketers and system admins) Pick your social medias and master them Internal policies Stay current

Use of Social media in library marketing To promote libraries Events can be posted on SM Share what is happening at the library. New material can be posted on SM Enhance interaction and communication between professionals. Library users can also be proactive and communicate with the library staff about challenges, suggestions etc.

Use of Social media in library marketing (cont) Instead of using banners and pamphlets and brochures only; electronic medium can be effectively used.  e.g. A virtual video can be created,  showing the library’s location (GIS)  and collection. interact internally via group chats on Gmail, Linkedin and facebook

Marketing enablers Virtually visible Read-ableLike-able Entertain- able Informative

1. Virtually visible Library should be more than a physical structure Find-able on search engines Search-able on social networks – functioning links Defined public and secured pages

2. Read-able Grab attention Website and social pages– easy to navigate Online newsletters – must be user friendly Link the user with the relevant content (always have a user in mind)

3. Like-able Action-able by getting:  Followers  Comments  Likes  Friend requests  Trending Share-able

4.Content calendar Pages for Key calendar of events #Hashtags  National library week  World Book Day  LIASA conference

5.Entertain-able Surprises Competitions Games Cell phone apps Stay current

Conclusion Libraries need to keep up with the modern marketing tools Digital social inclusion is important

Thank you