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SOCIAL MEDIA CREATED BY: NATALIA LAWCZYS, DALE LEGGE, HOSSEIN DANESHYAR.

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Presentation on theme: "SOCIAL MEDIA CREATED BY: NATALIA LAWCZYS, DALE LEGGE, HOSSEIN DANESHYAR."— Presentation transcript:

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2 SOCIAL MEDIA CREATED BY: NATALIA LAWCZYS, DALE LEGGE, HOSSEIN DANESHYAR

3 PARTICIPATION NOT LIMITED TO PERSONAL USE VALUABLE TOOL REPORTERS, EMERGENCY SERVICES, CORPORATIONS, CHARITIES, POLITICIANS NEWS NOW POSTED VIA ONLINE POSTS “INSTANT NEWS WORLD”

4 OPENNESS PLATFORMS ARE FREE TO JOIN EASILY ACCESSIBLE BY ANYONE NO APPROVAL FOR PROFILE ANYONE CAN JOIN, CREATE CONTENT, PARTICIPATE SPEAK YOUR MIND, SHARE YOUR VIEWS LIMITED TO NO CENSORSHIP ON POSTS

5 CONVERSATION SOCIAL MEDIA TALKS ABOUT EVERYTHING USERS CREATE GROUPS TO DISCUSS EVENTS #SKYWIRE, #YYCFLOOD, #GRANDCANYON, @DISCOVERY EMINEM (1,843,340), TIM HORTONS (1,677,187), FAMILY GUY (1,648,143), YOU TUBE (1,560,900), THE SIMPSONS (1,505,571) STAYING INFORMED IS KEY

6 COMMUNITY SOCIAL MEDIA IS AN ONLINE COMMUNITY SOCIAL MEDIA PLATFORMS ARE ONLINE COMMUNITIES ALSO CONNECTED THROUGH OTHER DIGITAL DEVICES PEOPLE CREATE VALUABLE VIRTUAL RELATIONSHIPS MAKE FRIENDS THEY MAY NEVER MEET

7 CONNECTEDNESS PEOPLE ARE CONNECTED WITHIN 6 DEGREES CONNECTED THROUGH FAMILY, FRIENDS, CO-WORKERS, ACQUAINTANCES CONNECT TO ANYONE IN 6 STEPS

8 SOCIAL BOOKMARKING A “TAGGING” WEBSITE TAG ITEMS IN VARIOUS CATEGORIES POPULARITY, CATEGORY, TAGS OR RECENTLY ADDED

9 PINTEREST COLLECT AND ORGANIZE THINGS PLAN TRIPS, ORGANIZE EVENTS A “PIN” IS AN IMAGE PINS CAN BE RE-PINNED PINS ORGANIZED ON “BOARD” BY TOPIC USERS CAN FOLLOW AND HAVE FOLLOWERS

10 SOCIAL NEWS TYPE OF SOCIAL BOOKMARKING WEBSITE AIMED AT CURRENT AND SPECIFIC NEWS AIMED AT CURRENT AND SPECIFIC ARTICLES USERS CAN POST USERS CAN RANK OTHER POSTS

11 DIGG ORIGINALLY NAMED NEWS.ME MOST CURRENT STORIES AND ARTICLES A “DIGG” IS A THUMBS UP USERS CAN DIGG STORIES OR ARTICLES “DIGG SCORE” : SUM OF TWEETS, DIGGS, SHARES

12 SOCIAL NETWORKING ONLINE PLATFORM CONNECTING PEOPLE BUILDING RELATIONSHIPS THROUGH VIRTUAL CONNECTIONS PHOTO, VIDEO, ACTIVITY SHARING, GROUPS, EVENTS USER HAS PROFILE WITH A PICTURE USER CAN PUT INFORMATION ABOUT THEMSELVES

13 TWITTER OPEN SOURCE PROGRAM LATEST STORIES, ARTICLES, OPINIONS, UPDATES, IDEAS “TWEETS” ARE 140 CHARACTERS OR LESS TWEETS CAN BE RE-TWEETED, LIKED, DISLIKED HASHTAGS USED IN TWEETS IDENTIFYING SUBJECTS BUSINESSES USES TWITTER FOR QUICK FEEDBACK

14 SOCIAL PHOTO & VIDEO SHARING USERS SHARE DIGITAL PICTURES AND VIDEOS USERS CAN COMMENT, RATE, OR SHARE VIDEOS ARE DOWNLOADABLE OR STREAMED PEOPLE CAN BE TAGGED IN PICTURES USER’S PROFILE GETS LINKED TO PICTURE USERS CAN CREATE PHOTO/VIDEO ALBUMS

15 INSTAGRAM TYPICALLY ONLY USED ON SMARTPHONES INSTANT PHOTO AND VIDEO SHARING PICTURES UPLOADED STRAIGHT FROM CELLPHONE PICTURES CAN BE EDITED BEFORE UPLOADING USERS CAN FOLLOW AND HAVE FOLLOWERS USERS CAN COMMENT/LIKE OTHER POSTS

16 HOW DOES SOCIAL MEDIA WORK? BASED ON GLOBAL COMMUNICATION COMMUNICATING WITH POTENTIAL AUDIENCE OF BILLIONS POSTING TWEET/FACEBOOK UPDATE GOES VIRAL USER BUILDS AUDIENCE OF PEOPLE

17 HOW DOES SOCIAL MEDIA WORK? (CONT’D) EFFECTIVE LOW-COST ADVERTISING TOOL BUSINESSES USE IT TO HELP SALES TARGET AUDIENCE PROMOTION IS EASIER ONLINE EASIER FOLLOWING BUSINESS THROUGH SOCIAL MEDIA

18 CHANGING THE WAY YOU STUDY PEOPLE USED TO DEPEND ON BOOKS LIBRARY RESOURCES WERE USED TO STUDY PEOPLE MORE IN CONTROL OF LEARNING ANSWERS ARE FOUND ON DEMAND MADE STUDYING AND LEARNING MORE ACCESSIBLE

19 CHANGING THE WAY YOU STUDY (CONT’D) NOTE SHARING CAN BE DONE VIRTUALLY “HOW TO” VIDEOS PROVIDE INSTANT EDUCATING EXPOSED TO VARIOUS ARTICLES/RESOURCES QUICKLY NOT ALL CONTENT IS EDUCATIONAL CAN BE DISTRACTING

20 CONCLUSION EFFICIENT AND EFFECTIVE MEANS OF COMMUNICATION HELPFUL STUDY TOOL HELPFUL TOOL FOR RE-CONNECTING

21 BIBLIOGRAPHY DALE REFERENCES: (1) DEPOE, J., & O'NEIL, S. (2011, MARCH 21). DELVINIA EA SOCIAL MEDIA SURVEY. SCRIBD. RETRIEVED JUNE 23, 2013, FROM HTTP://WWW.SCRIBD.COM/DOC/51249127/DELVINIA-EA- SOCIAL-MEDIA-SURVEYHTTP://WWW.SCRIBD.COM/DOC/51249127/DELVINIA-EA- SOCIAL-MEDIA-SURVEY (2) TRENDS IN CANADA - TRENDSMAP. (2013, JUNE 23). REAL-TIME LOCAL TWITTER TRENDS - TRENDSMAP. RETRIEVED JUNE 23, 2013, FROM HTTP://TRENDSMAP.COM/LOCAL/CANADAHTTP://TRENDSMAP.COM/LOCAL/CANADA (3) COUNTRY. (2013, JUNE 23). FACEBOOK STATISTICS IN CANADA | SOCIALBAKERS. SOCIAL MEDIA MARKETING, STATISTICS & MONITORING TOOLS | SOCIALBAKERS. RETRIEVED JUNE 23, 2013, FROM HTTP://WWW.SOCIALBAKERS.COM/FACEBOOK-PAGES/CANADA/HTTP://WWW.SOCIALBAKERS.COM/FACEBOOK-PAGES/CANADA/ (4) (5)(6) PETERSON, R. (2012, APRIL 17). 6 DEGREES OF SEPARATION? NOW IT'S ONLY 3, THANKS TO FACEBOOK! | SOCIAL MEDIA TODAY. NEWS & ANALYSIS ON SOCIAL MEDIA MARKETING, STRATEGY & SOCIAL BUSINESS | SOCIAL MEDIA TODAY. RETRIEVED JUNE 23, 2013, FROM HTTP://SOCIALMEDIATODAY.COM/MARKETMESUITE-APP/395331/6-DEGREES-SEPARATION- NOW-ITS-ONLY-3-THANKS-FACEBOOK HTTP://SOCIALMEDIATODAY.COM/MARKETMESUITE-APP/395331/6-DEGREES-SEPARATION- NOW-ITS-ONLY-3-THANKS-FACEBOOK NATALIA REFERENCES: NATIONS, D. (N.D.). SOCIAL BOOKMARKING 101 – WHAT IS SOCIAL BOOKMARKING AND HOW CAN IT HELP ME? ABOUT.COM. RETRIEVED FROM HTTP://WEBTRENDS.ABOUT.COM/OD/SOCIALBOOKMARKING101/P/ABOUTSOCIALTAGS.HTM HTTP://WEBTRENDS.ABOUT.COM/OD/SOCIALBOOKMARKING101/P/ABOUTSOCIALTAGS.HTM PINTEREST. (2013). ABOUT. RETRIEVED ON JUNE 24, 2013 FROM HTTP://ABOUT.PINTEREST.COM/BASICS/ HTTP://ABOUT.PINTEREST.COM/BASICS/ NATIONS, D. (N.D.). WHAT IS “SOCIAL NEWS”? ABOUT.COM. RETRIEVED FROM HTTP://WEBTRENDS.ABOUT.COM/OD/GLOSSARY/G/SOCIALNEWDEF.HTM HTTP://WEBTRENDS.ABOUT.COM/OD/GLOSSARY/G/SOCIALNEWDEF.HTM DIGG. (2012). FAQ. RETRIEVED FROM HTTP://DIGG.COM/FAQHTTP://DIGG.COM/FAQ MASHABLE. (2013). SOCIAL NETWORKING. RETRIEVED FROM HTTP://MASHABLE.COM/CATEGORY/SOCIAL-NETWORKING/ HTTP://MASHABLE.COM/CATEGORY/SOCIAL-NETWORKING/ BBC. (N.D.). SOCIAL MEDIA BASICS – SHARE PHOTOS AND VIDEOS WITH FRIENDS AND FAMILY. RETRIEVED FROM HTTP://WWW.BBC.CO.UK/WEBWISE/COURSES/SOCIAL- MEDIA-BASICS/LESSONS/SHARE-PHOTOS-AND-VIDEOS-SOCIAL-NETWORKS/HTTP://WWW.BBC.CO.UK/WEBWISE/COURSES/SOCIAL- MEDIA-BASICS/LESSONS/SHARE-PHOTOS-AND-VIDEOS-SOCIAL-NETWORKS/ BEEKMAN, G & BEEKMAN, B. (2012). DIGITAL PLANET: TOMORRROW’S TECHNOLOGY AND YOU. [TENTH EDITION]. RETRIEVED FROM HTTP://WWW.COURSESMART.COM/9780132091244/CH01 HTTP://WWW.COURSESMART.COM/9780132091244/CH01 HOSSEIN REFERENCES: [WEB LOG MESSAGE]. RETRIEVED FROM HTTP://CLEARWEBSERVICES.COM/SOCIAL- MEDIA/HOW-DOES-SOCIALMEDIA-WORK/HTTP://CLEARWEBSERVICES.COM/SOCIAL- MEDIA/HOW-DOES-SOCIALMEDIA-WORK/ BILL, C. (2011, JULY 11). [WEB LOG MESSAGE]. RETRIEVED FROM HTTP://WWW.MINDFLASH.COM/BLOG/2011/07/HOW-SOCIAL-MEDIA-HAS-CHANGED- LEARNING-A-FEW-ANSWERS-VIA-TWEET-CHAT/ HTTP://WWW.MINDFLASH.COM/BLOG/2011/07/HOW-SOCIAL-MEDIA-HAS-CHANGED- LEARNING-A-FEW-ANSWERS-VIA-TWEET-CHAT/


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