About me: Michael Braems Freelancer Online Marketing AdWords Specialist

What is Online Marketing? a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers

Search Engines

Offline vs Online

-Radio -Television -Billboards -Newspaper -Magazines -Catalogues -Brochures -Search Engine Optimization -Google Advertising -Content Marketing -Mobile Marketing -E-Shops - Marketing -Social Media Traditional MarketingOnline Marketing

Benefits of Online Marketing Lower Operation Cost Free listings in many business directories, PPC – payment is based on real Clicks.. In 2014, Brian Carter posted this graph on Moz comparing the average costs to reach 1,000 people. Tracking Results Conversion is easy to measure, information about clicks, visits and sales, can calculate the exact ROI ( Return On Investment) Demographic Targeting Determining your target group is much more precise online. Global Marketing 24/7, from all countries Long Term Exposure Continuous process, you can stay visible for a long period

Your Website Choose a domain name comprised of keywords that are relevant to your company or business. Add a blog to your website Use relevant keywords naturally throughout your website Allow users to subscribe to newsletters and blog posts on your website.

Keywords Google Auto Suggest Wordclouds like Check on Google Trends Use Keywordplanner from Google AdWords A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query. Keyword Research

Search Engine Optimization - SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

OnPage - SEO Content of Page: Good content must supply a demand and must be linkable. Title Tag Shown on top of the browser – SERP – External Websites URL Smart internal linking Image alt text Image Search – can contain relevant Keywords

OffPage - SEO Link building Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness. ! Quality over Quantity !

Tips for Linkbuilding via Twitter

OffPage - SEO Social Signals visible activity or actions taken by other people on a given subject.

OffPage - SEO Rich Snippets displays additional data from other pages about the resources being displayed in the search result.

Analyse your SEO Setting Free Online tools

Web Analytic Tools Without a good analytics system, your web business is flying blind.

Google Analytics WHAT - Visitor Data WHY -Marketing Campaigns -Usability -Budget Installation -Easy Step by Step Sign up -Tracking Code ABC Model -Acquisition -Behaviour -Conversions MORE -Audience -Real time Customisation -Anything!

Google Webmaster Tool Access to search statistics on Google Latest data regarding incoming links and internal links Sends notification if your site has any crawl errors Shows you keywords you are targeting and how effective they are Insights into crawling and indexing activity on the site

Advertising Google AdWords

AdWords is Googles online Advertising plattform, that can help you to drive interessted people to your website The way it works People use keywords (or search terms) to search for specific products or services If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results When people click on your ad, they’ll go to your website to learn more or buy

Google AdWords

Advertising Google AdWords Facebook Ads

Facebook Adverts Targeting Is not based on „Cookies“, you can choose your audience by Location Demographics Interests Behaviours Connections

Facebook Adverts How people see the Ads Facebook Adverts are shown along with stories from family and friends, and other information that matters to people.

Facebook Adverts Reporting Facebook Adverts reports, how many people you reach and how to fine-tune adverts to make them even better.

Facebook Adverts Targeting Is not based on „Cookies“, you can choose your audience by Location Demographics Interests Behaviours Connections

Marketing Marketing is using to distribute your marketing messages. Most popular is growing your own list, for example a newsletter, and sending s to the list containing tips along with things subscribers might be interested in buying AdWords or FB Campaig ne LandingPage (keyword optimized) Thank You Page (with mini offers) Double-Opt-In Aut. s (AIDA) SalespageOrder form Common mistake!

Affiliate Marketing Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.

Example for Affiliate Site

Affiliate Programm from Amazon

Thank You!! Remember the Online Marketing Workshop – 26.08