Page 1 : LIVE Online ™ Your Brand, Your Company Always On!

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Presentation transcript:

Page 1 : LIVE Online ™ Your Brand, Your Company Always On!

Page 2 :Live Online Reach Audience All Day, Online :Live Online is a desktop application designed to deliver audience to your brand all day through highly local, exclusive content, real-time alerting, and an always-on desktop display.

Page 3 YOUR BRAND, YOUR COMPANY Always On the Desktop :Live Online has three modes: -- A tool tray icon which flashes for alerts; -- A “slimline” panel which stays on desktops 60% of the time. Your brand goes here. -- A “full mode” with high interest content. Your brand goes here.

Page 4 (Source: TV: Nielsen Media Research (12+), Radio: Arbitron (12+), Internet: Nielsen//NetRatings (12+)) Online – REACH% :Live Online extends your reach Radio – AQH RTG / TV – PUT% Internet Prime 8AM-5PM TV Prime 7PM-11PM Analysis Courtesy of WorldNow® Your brand OWNS “Internet Prime Time”

Page 5 Weather and News Lead Daytime Web Views; YOU are the gateway to Weather and News!

Page 6 :LIVE Online™ - Your Brand as the Gateway to the Web Mode 1: Alert Icon drives viewers and usage Your Brand sits on the desktop during the day! Always On Icon: Blinks and Sounds at Alert Mode 2: Slimline, Always-on view Scrolling alerts (news, weather) drive use and attention Your message / art can rotate (different offers, etc) Buttons “flash” to drive viewers to full mode view Mode 3: Full View Your Brand Wraps the Full View Mode Additional Branding is available in each “tab” Sticky content keeps eyes on your brand longer Your messages can rotate for maximum exposure News, Weather, Sports content drives the maximum, broadest audience all day long!

Page 7 :LIVE Online™ Custom Content for Your Brand We can create custom content to target your audience! Golf MySchool Weather HS Football Lake / Water sports Beach / Ski Put your locations on the map!

Page 8 Strong Brand Association with Leading Local News and Weather We are the trusted local news and weather source. You benefit from our investment in the local community, our brand awareness, and our celebrity local news and weather talent.

Page 9 EXPOSURE 1.On-Air Mention during Roll-out period. “Download :Live Online, brought to you by..” 2.On-line branding / ads across our site where we promote :Live Online and on the download page. 3.“Always-On” desktop branding with rotating messages (slimline, full view mode). 4.On-air and on-line promotion of your target channels (HS Football Forecast, Golf, etc). 5.Sponsorship on “click through” forecast pages – Golf, Football, etc.

Page 10 UNIQUE AND EXCLUSIVE 1.Your Brand is the gateway to the always-on web portal :Live Online. Your logo and messages reach the audience multiple times each day – more than 60% of the work day! 2.Content is hyper-local, useful, and alerts drive viewers to access the content. 3.Connect with your community through High School Football Forecasts, Golf Forecasts, or MySchool Weather Forecasts. 4.Weather and News are the #1 audience drivers on-line. Your Brand reaches a maximum audience.