1. Social media strategy developed for By VIKU MARKETING ROHAN CHHAJED JIAO JIAO GEORGE MANGAFAS DANA VANPAMELEN ZHIMIN ZHENG

2. VI……Victory! KU…..Cool! Our firm will provide cool, creative original marketing strategies to help our clients reach their victory!Our firm will provide cool, creative original marketing strategies to help our clients reach their victory! Introduction to VIKU

3. Stay cool: “Cool” is about creating desire- exclusivity, not everyone can have cool products.Stay cool: “Cool” is about creating desire- exclusivity, not everyone can have cool products. Increase brand awareness of our client firm.Increase brand awareness of our client firm. Help your companies reach the target market and accelerate revenues.Help your companies reach the target market and accelerate revenues. Keep impact high and cost lowKeep impact high and cost low Mission of VIKU

4. Our staffs are from a wide variety of backgrounds and disciplines so client can broaden in international market or domestic market,Our staffs are from a wide variety of backgrounds and disciplines so client can broaden in international market or domestic market, SWOT analysis of our client through doing marketing research. SWOT analysis is prerequisite to give out a best marketing strategy, because the marketing strategy must suits the company’s situation and the industry’s background.SWOT analysis of our client through doing marketing research. SWOT analysis is prerequisite to give out a best marketing strategy, because the marketing strategy must suits the company’s situation and the industry’s background. Differential advantages

6. We have enthusiasm and passion for our clients' success! Differential advantages

7. Overall Social Media Strategy:Overall Social Media Strategy: a consistent and fully integrated social media campaign for Castrol using multiple social media channels. Each aspect of the campaign will foster engagement with potential and current customers while accomplishing all of theaforementioned goals. a consistent and fully integrated social media campaign for Castrol using multiple social media channels. Each aspect of the campaign will foster engagement with potential and current customers while accomplishing all of theaforementioned goals. Social Media strategy

8. Overall Social Media Strategy:Overall Social Media Strategy: A consistent and fully integrated social media campaign for Castrol using multiple social media channels. Each aspect of the campaign will foster engagement with potential and current customers while accomplishing all of the afore mentioned goals. A consistent and fully integrated social media campaign for Castrol using multiple social media channels. Each aspect of the campaign will foster engagement with potential and current customers while accomplishing all of the afore mentioned goals. Social Media strategy

9. Facebook, YouTube, Twitter, and FourSquare.Facebook, YouTube, Twitter, and FourSquare. Each of these channels be fully integrated and linked with each other and Castrol’s main website. To elaborate, hyperlinks should be available and high lighted on every page of each platform. This will generate consistency for the brand between each aspect of the campaign and augment on-line traffic between each site. Each of these channels be fully integrated and linked with each other and Castrol’s main website. To elaborate, hyperlinks should be available and high lighted on every page of each platform. This will generate consistency for the brand between each aspect of the campaign and augment on-line traffic between each site. Social Media strategy

10. In order to maximize our client’s revenue we are suggesting offering a discount to the customers that bring multiple cars for an oil change.In order to maximize our client’s revenue we are suggesting offering a discount to the customers that bring multiple cars for an oil change. Besides multiple cars, higher grade oil changes should have some type of a promotion too. Social Media strategy

11. Every on line coupon will offer a discount and also explain to the potential customer what the benefits are for opting for a higher grade oil. For example, in the oil lube operator’s site next to the coupons will be full descriptions explaining why the customer should take that particular offer. Social Media strategy

12. To partner with a potential car wash and/ or a detail shop where links and advertisements for both services will be in both small owner web sites. To partner with a potential car wash and/ or a detail shop where links and advertisements for both services will be in both small owner web sites. Social Media strategy

13. Besides individual car oil services, we will recommend to our oil lube operator to offer fleet discounts to the local businesses. Under the promotional tab in the owners web site would be promotions for individuals and businesses. For example, we will suggest free pickup and drop-off car services for all mid to high end oil changes. Social Media strategy

14. Our promotion strategy is not limited only on line. In the beginning, awareness of the lube shop web site will be very low if any so it is very important that the web site is very visible to the customers when they are physically on the oil lube location. The web site should be in every receipt and business card given to the consumer. Social Media strategy

15. When the cars are serviced consumer data will be collected e-mail included. After couple oil changes the oil lube owner cancalculate when the next oil change would take place and an e-mail can go out to the opt- in list to remind the consumer that their car is due for an oil change. Social Media strategy

16. Offer free synthetic oil change to a lucky winner who voluntarily opt in at the oil lube web site. Also, we will entice the potential customers to share their e-mail address in order to receive free coupons and offers. The opt in process will require minimum consumer information ( e-mail address only ). Social Media strategy

17. Creating an APPLE or ANDROID Application would be another fun way for consumers to find out about Castrol Oil Lube Shops. The customer puts his / her zip code and then all Castrol Oil Shops appear within that zip code. Social Media strategy

18. website

19. Social media strategy incorporates a web site linked to high internet traffic sites such as facebook and tweeter for maximum exposure.Social media strategy incorporates a web site linked to high internet traffic sites such as facebook and tweeter for maximum exposure. Unique social media content that differentiates our website from our major competitors.Unique social media content that differentiates our website from our major competitors. –Podcosts from the lube owner and stuff that promotes brand awareness & trust. – Testimonials from happy customers. – Mobile applications for i-phone / android phone users – Mobile applications for i-phone / android phone users. Why this is the best social media strategy for the client ?

20. Content that identifies the target audience for Castrol Oil Lube shop and customize the marketinng message.Content that identifies the target audience for Castrol Oil Lube shop and customize the marketinng message. –Discounts for households that bring more than one car for service. –Discounts for premium services. – Target the business community by offering free pick up & drop off service. Set KPI ’ s that track social media effectiveness Set KPI ’ s that track social media effectiveness –On line special coupons redeemed on site – Number of opt-in consumers

21. Why this is the best social media strategy for the client ? Personalize e-mail communication Personalize e-mail communication –The email will include personal information such as first name and car model –Email alerts to the customers that reminds him when his next carlube servise is due. –Special offers and discounts. Cultivate partnerships with other local small business owner such as car wash and body detailing shops. Cultivate partnerships with other local small business owner such as car wash and body detailing shops. – Our Castrol Oil Lube website will be linked with our partners and offer promotions that will be mutually benefitial and at the same time generate more traffifc to our website.