SOLO ADS 101 with Kate McCarthy. So What’s a Solo Ad? Ad Vendor has Targeted Email List You Submit Your Ad Ad Vendor Emails It.

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Presentation transcript:

SOLO ADS 101 with Kate McCarthy

So What’s a Solo Ad? Ad Vendor has Targeted List You Submit Your Ad Ad Vendor s It

Yes - There are Free Solo Ads. This method may build your list, but the test will be to see if they are responsive (which can also be the case with paid as well!) Paid Vs Free? Free Options SoloAdProfits.com Solo-Ads.com Tiger Solo Ads Solo-Ad-Marketing.com Google: Free Solo Ads Safe Lists PlanetXmail.com Ipostad.com Smartsafelist.com Gotsafelist.com

Generally more targeted as the vendor has been building their list through various methods: -Their own product (ideal) -Free offers -Safe-swaps Most off 70% approx Top Tier Traffic The owner of the list knows what their audience is interested in and will tell you if your offer will be for their readership. Paid Solo Ads

Word of mouth is still one of the best sources. A good resource based on recommendations is: Or Others are: When looking at solo ad testimonials make sure that customers are getting sales not just optins. Where do you find a Provider?

What I Need For a Solo Ad? The main components of a Solo Ad are: copy Offer link Link Tracker Let’s look at Copy

What Do I Put In a Solo Ad? The key to writing profit pulling copy is – quite simply – knowing your customer inside out. Then selling with emotion and backing that up with logic. Have a person in mind that you are sending this out to (Your Avatar) Some Solo Ad Providers will -Write the copy themselves -Give suggestions on your copy -Take only a link

What Do I Put In a Solo Ad? TIP: Create a Swipe File ( s, subject lines, capture pages, web pages) What catches your eye What make you click or open Get on the list of top marketers or people making waves now If you are stuck for ideas – go to your swipe file Your headlines/subject line should look at people’s problem or pain and how your offer can fix this for them. high-converting-solo-ad-copy-and-example-solo-ad-copy/

Do you send out the company landing page? If you are totally new to online marketing / affiliate marketing and still getting your head around it all - it may be the only option. MOBE tests and changes their company pages – however, consider how many people are promoting our business and how many times a list may have seen the offer. The best results come from your own landing page using your own wording and this way you will be able to collect the address for your own auto responder.

Your Affiliate Link 1.Create an Ad Channel 2.Cloak Your Link Some providers may already do this, however this gives you the opportunity to track clicks yourself.

Your Own Capture Page If you are new and not really sure, but want to give it a go there are some free options to create a capture page: Kablamo: ($1 admin fee) Paid options: Autorepsonders have templates Wordpress plugins You will also need an autoresponder

How to Run Your Solo Ad Contact the seller and ask them a few questions. If the seller does not respond then do not move forward in buying your solo ad. How long have you been selling solo ads? What method of traffic did you use to build your list? How many subscribers are on your list? Where does your traffic come from? How often do you mail out offers to your list? When are you running the solo ad?

How to Run Your Solo Ad How long does it take to run normally? Have you seen my particular offer before and if so how well did it do? Do you use rotator links? Do you use PayPal? Will I get a written report at the completion of my solo ad? To swipe or not to swipe. Tracking is also very important Bitly or tinyurl. Wordpress Plugins like Pretty Link Lite, Link Cloaker

Reasons why you do not get good results company page and their list has seen this many times so they will not respond. There could be a video that may take too long to load Your page may not be set up correctly and your optin is not working.

ads/ solo-ad-survival-guide.html increasing-your-roi A guide: ?next_slideshow=1http:// ?next_slideshow= tip/ day-3/

We have awesome resources in our and also on the web (Dr Google) Remember to use the testimonial page and reach out to either the seller or the buyer for further info. A Solo Ad is not something you can just create and leave (unless it converts!!) you are always tweaking and testing.