2. Advertising 1 *The red circles show the position of the keyframes on the timeline. What are banner and pop-up advertisements? 1 Answer Banner and pop-up advertisements are advertisements that appear on the top of a web page or pop-up on web pages 2. How can companies improve their search engine results? 2 Answer Companies can improve their search results by buying key words that will make their web page appear higher in the search resulted, and they will register the website with Google.

3. Advertising 2 3 What is the purpose of online advertising? 3 Answer The purpose of online advertising is to promote or advertise a product via the internet. 4 Is email mail marketing a good or a bad thing? Discuss 4 Answer email marketing can be a bad thing as you won’t be sure of how many people have seen the email, and how may people are actually interested in what you are advertising. Some companies may send spam to a loads of people, who are not interested in the product. It is a good thing as you can send lots of people emails quickly without it costing a lot of money to send.

4. Advertising 3 5 How does pay per click advertising work? 5 Answer pay per click (PPC) works by the users clicking on the link and then the company gets charged for the click, so if more people click on your website the more it will cost, but you will know that more people will have seen your advertisement. 6 What is an affiliate model? Discuss 6 Answer An affiliate model is were links or other advertisements are placed on another persons website, which is not yours. You can also add another people’s site on your site, so you can earn some money when they use the link on your website.

5. Online Data storage 7 What is cloud storage? 7 Answer Cloud storage is a web based storage in where you can upload your files and can get those uploaded files anywhere in the world via the cloud. system. 8 Give 2 advantages and 2 disadvantages of cloud storage (Page 15) 8 Answer An advantage of cloud is that you can reach your files from anywhere and you will only have to pay for the storage that you have used. A disadvantage of cloud storage is that the user may not have the latest software downloaded and that you always need a strong internet connection to be able to reach your files.

6. Online Documents 10 Describe file compression and why it is useful for downloading documents 10 Answer File compression is useful as it will reduce the files size so it can be easily uploaded online and be used. Large files can cause problems with the transmission. Zip files are a compressed file, so its easier to be uploaded online. 11 Give 3 advantages of using online software 11 Answer the advantages of using online software is anywhere there is an available internet connection, you can access it from multiple devices and it will work with many different operating systems

7. Online Documents 11 Why is version control important when using online documents? 11 Answer Version control is important as then it means that all the users are up to date with the files and are working on the most up to date version. 12 How can levels of access and file permissions effect the use of online files?. Outline 2 types of file permission 12 Answer The access of file permissions are important as then it is safe, you can make it safe by adding a password. They make some files read only, so they can stop people getting into important documents