New media business focussed on sport, gaming and education for children at home and at school and

Footee at combines fun, football, games, safe social networking, education and physical wellbeing for 7-14-year-oldswww.footee.com The Business – Intellectual Property Owned Footee can be re-skinned automatically and become the junior section to any football club site By partnering football clubs with a quality product Footee will reach an audience of millions This audience can then be monetised through: Advertising/sponsorship Premium service Educational merchandise Footee also acts as a template product that is being rolled out to other sports

To help fund the ongoing development of our own intellectual property (IP) the company undertakes contract development work The Business – Contract Work We work for clients who may also have an interest in working with us on our own Recent projects include : Developing the educational resources for the RFU to fit alongside the 2011 Rugby World Cup: the most successful programme of its kind ever launched by the RFU. One of only two content developers selected to create content for the London 2012 Education Programme: Get Set, the most successful Olympic and Paralympic Education Programme in the history of The Games.

Appeals to: Footee: The Audience Children Parents Teachers Children want to play it because it is fun and they are playing for their football team Parents want their children to play it because it is fun, safe and educational Teachers want to use it because it is a high quality interactive education tool that motivates children Leading to a very large userbase

Footee at Pick a club to play Footee with How it works

Footee at Register and personalise your Footee experience by creating your avatar and modifying your HQ How it works

Footee at SAFE social networking with Footee friends

Footee at Explore the Footee island and play single and multiplayer games to win ‘balls’ (the Footee currency) and Super Skills (player skills e.g. Gerrard’s Passing, you can use to train your Footee team)

Footee at Use your balls and Super Skills to train up your Footee team, then play matches in leagues and cups against friends and other users in search of glory!

Footee at You’re also playing for your club! The balls you earn contribute to your club’s total – can your club win the league?! Messages from players and the manager at the club you support, as well as ones from your parents and teacher encourage you to play more and improve your educational scores

Footee at The more you play, the more balls and Super Skills you earn, the better you Footee team becomes, the more likely you are to win the league!

Footee at Parent/Teacher section provides free lesson plans and activity sheets and allows parents and teachers to see how their child has progressed in educational terms

No direct ones! There are no other sites that combine sport and education for children Social gaming sites: Club Penguin, Moshi Monsters, Bin Weevils, Runescape, Neopets Education sites: BBC through CBBC Competitors Football sites: magazine online presence: Match of the Day and Match, but mainly access football info through club sites and BBC Football games: pro evolution soccer, FIFA 10, championship manager There are sites/games that focus on individual elements of Footee

Partners Parental approval Marketing through schools Model can be rolled out across sports e.g. Yoville to Farmville, Fishville, Petville Own the niche Competitive Advantages

Unique users/month:Footee: 30,000 Sportee Cricket: 5000 Rugbee: 1000 Users Stats Page impress./month:Footee: 0.5 million Sportee Cricket: 25,000 Rugbee: 5000 Latest version of went live in December 2011www.footee.com went live in March 2011 Registered users: Footee: 200,000 ICC Sportee Cricket: 5000 Rugbee: 500 Registered schools: 500 Primary marketing tool for both sites has been ‘word of mouth’ went live in Oct 2011

Latest Stats 100 schools have registered in 2012 our of their own initiative September 2012 on Footee: Visits: 23,441 Page views: 153,466 Average duration: 8mins 32s Clubs: Chelsea Footee: 3612 visits (‘oldest’ Footee club – increase of 20% on August and 35% on July) New clubs: visits in first month across first 15 Football League club versions developed (roll out across all clubs due to be finished in early 2013) With NO marketing Latest version of Footee went live in September 2012, starting the roll out of 80+ individual club versions of Footee