Presentation on theme: "Your ultimate marketing partner Date Apr 2014 Charles Derby."— Presentation transcript:
Your ultimate marketing partner Date Apr 2014 Charles Derby
Who are we? Over 18,000 UK estate & letting agents and developers Over 40m visits a month across our websites* +20 websites & apps we exclusively power the property search for ! *Visits: Total visits across all ZPG sites (inc. apps and mobile), August 2013 Zoopla Property Group Limited owns and operates two of the UK’s leading online property brands including Zoopla and PrimeLocation We work for you. We are dedicated to building a team that helps our customers achieve the best results from their online marketing We’re focused on building the best and most innovative tools, services and websites to ensure you get the results you deserve We significantly invest in our leading online property brands on an ongoing basis We are passionate group of people all working for you, and of course, for the home mover.
It’s all about online these days... 76% of UK households have broadband. 50% of mobile phone users in the UK have a Smartphone. 44m people in the UK use the Internet every month. EXTRA, EXTRA “25% of all advertising spend in 2013 will be on Digital” 21 st August2013
More exposure More leads More partnerships More innovation More marketing More support A membership with Zoopla Property Group offers you…...and that’s what we’re experts in.
RankName Unique Audience [million] Active Reach (%) Real Estate/Apartments 6,992100% 1Rightmove 3,61852% 2Zoopla Property Group 3,04944% Source: UKOM/MediaTel (August 2013) Closing the gap …
3% gap Which of these property websites have you heard of before today? Sample: All GB adults Closing the gap … ______ _______ __Omnibus results (Feb ‘13)
No one has it all. Source: UKOM MediaTel (Aug 2013 ) 33% of home movers visited both 39% of home movers didn’t visit ZPG 28% of home movers didn’t visit Rightmove
More Campaigns…. Source: Google Trends Web Search: ”Zoopla”, United Kingdom, Jan 2009 - August 2013, Real Estate More marketing = More brand searches!
More partnerships You can say to your customers ‘We’ll advertise your property on all these websites and apps…’
Mobile enabled sites for both Zoopla and PrimeLocation, to deliver a fantastic user experience across all mobile devices Partnered with some of the UK’s leading brands to power their property search in their apps, alongside our own apps. 45% + of our total usage is from mobile devices In12 months mobile traffic to ZPG sites has grown by 330 % * Total usage (visits/apps sessions) across ZPG websites, August 2012 – August 2013 + Total usage (visits/apps sessions) across ZPG websites, August 2013 More exposure… We ensure you reach the mobile home mover… Zoopla and PrimeLocation apps now available via:
The biggest social media following in Property. More exposure… …plus we have Phil! Zoopla and Rightmove followers on Twitter – March 25 th – August 16 th Social Media 2013
More innovation To reach and engage with home movers, we build and deliver the best search and research tools. We never stop innovating! Appraisal leads iPad app Local Area InfoSmartMaps
6 Sheet Supersides Underground 48 Sheet Print More Marketing…
More support We provide you with materials, great customer service and we sponsor all the top industry awards to help you win more business. Coming Soon! All new marketing materials for your office.
Membership Packages & Additional Products Area Sponsorship Featured Agent Featured Properties Premium Listing Appraisal Booster ZooplaPro Marketview and new Website & Mobile Marketing services…
Area Sponsorship Get a competitive edge in your area. YOU CONTROL THE MESSAGE. TARGET VENDORS TARGET BUYERS TARGET TENANTS YOU DECIDE OWN YOUR AREA Featured Agent STAND OUT & ABOVE YOUR LOCAL COMPETITORS
Featured Properties Have your properties STAND OUT! TOP OF SEARCH RESULTS
Have your properties STAND OUT! GET MORE PROPERTY VIEWS! Premium Listings
Appraisal Booster Your logo here Be at the top of the list QUALIFIED APPRAISAL LEADS
Zoopla Pro Manage your Business using Zoopla Pro: Build your Agent Profile Create email alerts for all new instructions Track every lead we send Listen to every phone enquiry Identify how all your stock is performing Build comparable reports to take on valuations
MarketView Pro The only tool of its kind which gives you daily local market updates to help win more instructions and save you time by focusing on what really matters to your business. Full market view of daily property status changes Daily email alerts Full property details and history Marketing material for your vendor packs
HD Property Movies* Highest levels of exposure on our leading property websites Every movie is branded with your logo HD quality Quick turnaround time Professional, affordable and fast Three Movie options: Lite, Standard and Deluxe Year End Special Offer For every Property Movie booked in October you’ll receive 5 additional complimentary property shots and your property listing will be upgraded to a Premium Listing – Huge additional VALUE. The fastest growing form of advertising. Now available on our portals. FAST turnaround Amazing Quality VERY affordable *Currently only available in Greater London and the South
Membership Packages BronzeSilverGoldPlatinumInternationalCommercial Basic Listings Zoopla Pro MarketView standard Branded Listings Appraisal Leads Featured Agent Appraisal Booster (1) MarketView Pro Premium Listings (5) MOST POPULAR
More exposure More leads More partnerships More innovation More marketing More support We’re here to help you grow your business and get MORE from your online marketing investment.