1. Mission “Newcastle United Foundation aims to use the local passion for football to encourage learning and promote healthy, active lifestyles that will make a real difference to the lives of children, young people and families in our region.”

2. Aims  To promote active and healthy lifestyles, particularly in disadvantaged communities.  To inspire children to learn and help young people reach their potential.  To engage young people in constructive activities that build safe, strong communities.  To promote equality and value diversity.

3. Match Fit

4. Premier League Health with Newcastle United Foundation

5. Partnerships Premier League Health The New Football Pools NHS NorthEast Newcastle Primary Care Trust Northumberland Care Trust HealthWORKS Newcastle National Social Marketing Centre

6. Introduction “Using the Newcastle United brand as a health engagement tool for adult men”

7. Higher or Lower? (Audience participation) At what age did 1966 World Cup winning England Captain Bobby Moore die?

8. Higher or Lower? (Audience participation) How many ethnic groups have been involved in the programme so far?

9. Higher or Lower? (Audience participation) What percentage of men drink more than the recommended limit?

10. Higher or Lower? (Audience participation) What age is the oldest participant on our programme in Ashington?

11. Higher or Lower? (Audience participation) What percentage of men regularly visit the dentist?

12. Higher or Lower? (Audience participation) What age is the oldest participant on our programme in the West end of Newcastle?

13. Higher or Lower? (Audience participation) What is the percentage retention rate of men on our programme since July 2009?

14. Higher or Lower? (Audience participation) How many men on our programme have been signposted to smoking cessation clinics?

15. Higher or Lower? (Audience participation) What is the combined total, in lbs, of weight lost by men involved in the programme?

16. Higher or Lower? (Audience participation) How many men have taken part in our programme to date since July 2009?

17. Our roles Interventions 1-to-1’s Signposting General advice Session delivery Diaries Goal setting Promotion Regional/National events Local networking

18. Engaging men Football sessions Other sessions Festivals Children’s sessions Partnership work Promotional material

19. Training City & Guild’s Health Trainer award (Level 3) Awareness training Basic observations training Football specific training On-the-job

20. Motivation Game 10 volunteers Two ‘Managers’ Two teams of four (incl. one sub) Observers Rules!  Teams line up behind marker  On signal run to table and turn over a letter card  You have to spell MOTIVATION, in order!  i.e. must pick up M first, then E, etc. If you pick up the correct letter in sequence place it in order on the table and return to your team to tag the next player.  If you pick up a letter out of sequence turn it back over and place it back on the table. Then return to your team and tag the next player.

21. Motivation Affects……… Choice Effort Persistence Enjoyment Performance

22. So, what is motivation? What drives our actions A reason or set reasons for behaving a particular way Concerned with why we do what we do

23. How can we motivate our ‘clients’? “Optimum motivation is achieved by understanding individuals and what makes them tick, and then recognising their unique contribution to the ‘team’”.