European Direct Selling Conference,October 2014 The Power of

2 +350,000 citizens 34 markets 12 industries + 1,000 brands 2014/15 Meaningful Brands is a propietary metric of brand strength It is the first global framework to connect brands with human well-being It measures the quality of benefits brands bring to people’s lives and the returns in business terms 3. Our Unique Brand Framework Worldwide Survey

Do People Really Care About Brands? Most people would not care if 73% of brands disappeared Less than 20% of brands notably improve our quality of life Disconnection is Stronger in W. Europe where 90% of brands would not be missed Source: Havas Media Group Meaningful Brands

Today’s Consumer Paradigm - 4 -

Marketplace: Going beyond the product Personal wellbeing: Exploring how brands tangibly improve peoples’ lives Understanding What Matters Collective wellbeing: And the role they play in society 5

Brands That Enhance The Wellbeing Of Citizens, Communities And Societies Are More Meaningful TOP GLOBAL MEANINGFUL BRANDS 2013

Meaningful Brands Outperform in Business Terms MB Index considers top 25 meaningful global brands (from companies operating in the stock market)  Stronger Brand Equity KPIs  Greater Preference & Loyalty  Greater Share of Wallet  Stronger Attachment Outperform the Stock Market x 3 Outperform In Marketing Terms Meaningful Brands…

- 8 - PHYSICAL ( Fitter, stay Healthy) ORGANIZATIONAL (Good habits, life easier) EMOTIONAL (self-expression / enjoyable moments, self-steem / feel good/happier) INTELLECTUAL (ideas, develops skills) GOV. & ETHICS (It is Ethical & Transparent) Personal Wellbeing Collective Wellbeing NIKE Is Empowering People To Achieve Their Full Potential

Acting as a “Coach”, Making Every Interaction Count A better “you” A better “us” A better “world” - 9 -

Natura Champions Our Environmental Challenges and Infuses a “Well-being, Being well” Purpose Champion Natura pioneers solutions to tackle environmental challenges Its “well-being, being well" purpose infuses their products and enhances better relationships: …between oneself and one's body …with others and with nature Natura improves peoples’ lives by making the world a tangibly better place in human terms

IKEA Creates A Better Everyday Life By Guiding And Inspiring The “Mentor” Why? What? How?

Why? Purpose Wellbeing Outcomes What? Outputs How? Interactions Different Pathways … With a Common Pattern Purpose Meaning Solutions Meaningful Experiences Improve “me”, “us”, the world  Guide and transform myself Engage “me”  Stage memorable experiences Provide “me”  Deliver Havas Media Group. Meaningful Branding Framework

People Purpose Enabler We, Together Relationships +OSEP The “Essence” of Direct Selling is Meaningful Traditional Meaningful Target/consumers My Company/ Products Provider I (the brand) Advertising Paid media Direct Sales For People Through People Collective & Personal benefits Coach, Mentor Network Platform Closer, more Human Owned & Earned (WOM) Opportunity to Leverage Your Assets And Explore Your Own Pathway To Meaningfulness

We Collaborate with Top Brands ww

Joining the New Wave for 2014 Be Part of the New Generation of Brands Subscribing to the new wave mb 2014 will allow you to…  Discover how meaningful your brand is and start exploring new territories to make a difference How meaningful is your brand to people in 2014? Is it contributing to their quality of life? Would consumers care if your brand disappeared tomorrow? What is your mb Index? How does your brand/s position vs peers? Are you improving in meaningful terms? Who are the top performers ? Which are the key benchmarks to watch locally and globally? What are people expectations in their relationship with brands in 2014? Emerging trends? Changing priorities?  Customize it now, before starting the fieldwork Define now which brands and markets you are interested in Unique Opportunity to customize it, including some bespoke issues for your brand & peers Opportunity to leverage scale economies, when upgrading the service  Get free PR & great exposure in key media worldwide Can your brand miss it? Meaningful Brands is a key reference worldwide. Its results are published in key international, local and social media, reaching CEOs, top management, CMOs, Brand Managers, Sustainability Directors & key opinion leaders Opportunity to profit from a strong free PR. Meaningful Brands generated over 7 million GBP in free PR in 2013 in key media such as the Financial Times, The Economist, Forbes, Fast Company, CNBC, major local newspapers and trading magazines such as Adage, WARC, IP Market and many others THANK YOU! Founder and Global Director of Meaningful Brands