1. INNOVATION STRATEGIES THROUGH PRODUCTS, SERVICES, AND EXPERIENCES

2. WHY PEOPLE JOIN ASSOCIATIONS
Learning
Networking
Socials
Products
Services
Experiences

3. THE CRITICAL QUESTION TODAY
IS YOUR ASSOCIATION
A MEANINGFUL BRAND?
Outside of award shows

4. 76% of the people do not care if their brand disappeared today
MEANINGFUL BRANDS STUDY
of the people do not care if their brand disappeared today
76%

5. MEANINGFUL BRANDS STUDY of the companies are meaningful
20%

6. UNDERSTANDING WHAT MATTERS
Personal wellbeing
Exploring how brands tangibly improve peoples’ lives
Marketplace
Going beyond
the product
Collective wellbeing
And the role they play in society
Functional benefits
Emotional benefits
What about the benefits to society that impacts my life?
MB INDEX = Brand Performance + Brand KPIs

7. YOUR ASSOCIATION’S ROLE IN SOCIETY

8. BEING MEANINGFUL TO MEMBERS
Inspiring documentaries
Inspire
Master classes
E-learning platforms
Specialized trade fairs
Educate
VIP experiences
Involve
Branded apps
Bot for Facebook
Members support
Help
Interactive activities
Entertain
Schedules
Position papers
Inform
Contests and challenges
Discount programs
Loyalty points
Reward

9. FB MESSENGER BOT

10. FB MESSENGER BOT

11. HAVAS ORTEGA SOCIAL HIVE HOW CAN YOUR EVENTS BE LARGER THAN LIFE?

12. HAVAS ORTEGA SOCIAL HIVE
SOCIAL MEDIA MGR
LIVE CONTENT
PRODUCER
COMMUNITY MGR
SOCIAL LISTENING
COPY WRITER
INTERCEPT
ART
DIRECTOR
SOCIAL MEDIA MGR

13. HAVAS ORTEGA SOCIAL HIVE

14. HAVAS ORTEGA SOCIAL HIVE 3X more impressions than the event hashtag

15. MEANINGFUL BRANDS TECHNOLOGY + AI SOCIAL HIVE
SUMMARY
MEANINGFUL BRANDS TECHNOLOGY + AI SOCIAL HIVE

16. QUESTIONS?