Shopify & Ecommerce Design Workshop Brad Gross IT Tools & Methods

What is Ecommerce?

Ecommerce What are some examples of Ecommerce? Do you actively participate in Ecommerce activities? Why or why not?

Workshop Objectives Using Shopify Ecommerce Software an individual interested in selling a product or service will be able to create a basic functioning website for transactions to occur. Using Shopify Ecommerce Software an individual will create two unique product collection pages, an About Us page, and a Blog post on their Ecommerce website. An individual will gain knowledge and insight into the current Ecommerce world and how it can be utilized for personal, business and educational practices.

My Personal History with Ecommerce eBay and gaining experience early Working/discussing ideas with friends Charleston My Memories Film Eiffie What is going on now?

How Does It Relate to Instruction? The subject matter of Ecommerce is taught Not enough hands on experience for students Can lead to a potential career path/college major Example Handout and Discussion

Resources Teaching resources will be uploaded to scholar Lynda Forums/Online Community Blogs Video Tutorials (Youtube, Vimeo, Etc.)

Important Features of Ecommerce Software Price/Free Trial Templates Order Tracking Mobile Compatibility Payment support Marketing Tools Customer Support

Why I chose Shopify Shopify Video Popular Community Support Mobile App Availability of a Trial Current Client List Examples

Log In

The Dashboard

Themes Look at it from a customer perspective Simplicity (Menus, Checkout, etc.) Works toward your strengths( pictures, video, etc.)

Setting up a Collection Go to Navigation underneath ‘Your Website’ Click Edit Link List under Main Menu Change the Name of Collection 1 and Collection 2 to your pleasing Click Save

Editing your Collection Click Collections underneath ‘Your Store’ Click the Collection you want to edit Change the Title and Add Description Click Add Products and click the specific product to add to your collection Click Save

Editing Your Product Click Products underneath ‘Your Store’ Click the Specific Product you want to edit Change the Title and a Description In Inventory & Variants, click Edit and fill out the information accordingly Ensure the Product Photos are in a correct order Make sure the product is added to the correct Collection Click Save

Product Photos Clean Show Multiple Angles Proper Color Correction

Basic Checklist Rename each Collection Have at least one product with description in each collection Reorder the product photos Edit the About Me/Contact Us Page Add a blog post

Social Media/Marketing

My Tips

Patience is Key

Take Proper Photographs

Learn Time Management Skills

Utilize Technology to Work for You Instead of Working for Technology

Be Prepared to Work for Free

Keep Track of all your Expenses

Be a Trustworthy Merchant but Don’t Trust Everybody

You have to be/act older than you want to

Get in the right Environment

Take a Shot and Have Fun!

Final Assignment Fill out and prepare a 30 second pitch to the class as if we are potential investors in your business

Final Assignment Fill out and upload a 30 second podcast in which you pitch your potential business to investors.